I’ve worked with some brilliant marketers over the years, but even the best are struggling right now. It’s not for lack of ideas or effort. It’s the mess behind the scenes that’s getting in the way. S…

556334 viral

Marketing7 months ago

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After speaking at a recent conference, a line of people waited to thank me. Not for tips or tactics - but for making them feel seen. My latest interview with MTC explores why this crisis is deeper t…

514022 viral

Marketing Operations9 months ago

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No pressure. No meetings. Just fresh air and a bit of peace. Im so guilty of getting caught up in the chaos. Deadlines, tools, to-do lists, but taking time to switch off? That’s when things start to…

236015 viral

Work-Life Balance9 months ago

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60% of your marketing team’s time spent on admin. That's like hiring a Ferrari to deliver milk. The real cost of poor Marketing Experience? It’s not just inefficiency. It’s insanity. → Campaigns del…

261010 viral

Marketing Operations9 months ago

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Another piece of evidence that Marketing Experience is the conversation we all need to have. Just published in Performance Marketing World, our latest research found nearly a quarter of businesses lo…

14119 viral

Marketing Technology9 months ago

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Oh my word, this is exactly what I was banging on about at marketing conferences last week. Your email cock-up wasn't a strategy problem - it was a Marketing Experience problem. (And you handled it br…

13308 viral

Marketing Operations9 months ago

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Topics & Content Focus

Primary Topics

Operational chaos inside marketing teams and how it blocks good workResearch-backed insight into CMO and marketing leader realitiesMarketing Experience (MX) as a new lens for fixing marketing, not just optimising campaignsHuman-centric design of marketing workflows, tools, and processesComplexity and overload of martech stacks inside modern marketing organisations

Secondary Themes

Emotional validation of marketers who feel overwhelmed or unseenCritique of tool-first and AI-first thinking in favour of people-first designWebinars and interviews as vehicles for sharing original researchThe gap between external perception of marketing and messy internal realityRetention risk of top creative and strategic talent due to tech and process bloat

Industry Focus

In-house B2B and enterprise marketing teamsMarketing leadership roles (CMOs, marketing directors, heads of marketing)Organisations with large or complex martech stacks and marketing operations functions

Content Categories

Thought leadership based on proprietary researchEvent and webinar promotion anchored in original insightsIndustry commentary on martech, marketing operations, and complexityNarrative building around the Marketing Experience (MX) concept

Performance Insights

22.6%

Avg Engagement Rate

DECREASING

Performance Trend

Best Performing Topics

Deep-dive diagnosis of marketing chaos and its human impactIntroduction and explanation of Marketing Experience (MX) as a strategic conceptEmpathetic validation of marketers’ emotional reality (feeling seen, overwhelmed, or misaligned with their role)

Virality Signals

Meaningful spikes in reactions and shares when introducing or elaborating the MX (Marketing Experience) framingHigher engagement on posts that combine research data with emotional resonance and a named concept (e.g. MX)Shares concentrated on posts that feel like ‘state of the industry’ diagnosis rather than pure event promotion

Structure & Quality

110

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8.5/10

Uniqueness Score

Common Hooks

Personal milestone or action hook (e.g. just finished major research, just spoke at a conference)Relatable pain-point framed as a shared experience with the readerData-first hook referencing the number of CMOs/marketing leaders interviewedEmpathetic observation about how hard marketing feels right now for good people

Common Endings

Direct invite to a webinar or session with a link or note that the link is in the commentsClear promise of value (what was found, what’s broken, and what to do about it)Inclusive framing that this content is ‘for you’ if marketing feels harder than it shouldSubtle, non-pushy close (e.g. “Come along”, “Join me”) rather than hard sell

Value Delivery Methods

Original primary research with CMOs and marketing leaders distilled into practical takeawaysReframing of an over-discussed topic (martech and marketing chaos) through a distinct MX lensEmotional validation of the audience’s lived experience, not just tactical adviceEncouraging strategic behaviour change (step back, study how people actually work, then design around that)

Formatting Style

Short paragraphs separated by line breaks for scannabilityHooks in the first line or two with no preambleUse of contrast structures (not X, but Y) to reframe the problemOccasional emojis (👇) to direct attention to links or commentsLimited but targeted use of hashtags for key frameworks (e.g. #MX #MarketingExperience)

Audience & Tone

YES

Question Usage

0.4%

Response Rate

Detected Tone

Smart-casual, research-grounded operatorEmpathetic insider speaking from within marketing, not at itPlain-spoken strategic thinker avoiding jargon-heavy consultanciespeaksemi-formalfirst-person

Interaction Style

Primarily broadcast thought leadership with clear invitations to attend eventsEmpathy-driven language that makes marketers feel understood and ‘seen’Occasional conversational questions embedded in hooks to trigger self-recognitionCommunity building around a shared struggle with complexity rather than around the creator personally

Community Building Signals

Frequent use of ‘we’ and ‘you’ to position creator as an insider partner, not an outside criticPositioning of research and talks as a mirror to the audience’s reality, fostering a sense of collective experienceEmerging narrative around MX that could serve as a rallying concept for an expert community of marketing operators and leaders

Writing Style Patterns

Content Strategy

Hook: Personal milestone or action hook (e.g. just finished major Tone: semi-formalCTA: Event registration CTAs framed around insight and

Writing style breakdown

Core characteristics

The style is conversational-professional: clearly business-focused but written the way people actually speak.

It balances authority and relatability. The writer sounds like an expert CMO/ops leader who’s “in the trenches” with marketing teams.

Tone is empathetic, human, and often emotionally validating (“making them feel seen”, “if marketing feels harder than it should…”).

It is direct, clear, and stripped of jargon where possible, but not afraid to use core industry terms (martech, MX, Marketing Operations).

Formality

Overall register: semi-casual, modern B2B LinkedIn voice.

Not stiff or corporate; uses contractions and colloquial language freely.

Occasionally drops in slang or informal intensifiers: “Same.”, “That’s mental.”, “Oh my word”, “dodgy data”, “proper honest webinar”.

Energy

Medium to high energy, but not “hypey”.

Posts are brisk, punchy, and move quickly from problem to insight.

Emotionally: a blend of frustration (at chaos, broken systems) and optimism (we can fix this, here’s how).

Energy is often created through short, staccato lines and one-sentence paragraphs.

- Frequent use of short, emphatic sentences and fragments

Same.

Turns out it’s not the ideas, it’s the chaos.

No fluff. No sales pitch.

- Very strong use of contrast

It’s not for lack of ideas or effort. It’s the mess behind the scenes that’s getting in the way.

This isn’t about the tech – it’s about the experience…

This isn't about buying fewer tools or the latest AI solution. It’s about recognising…

Repeated emphasis on a core narrative: chaos vs clarity, tech vs people, strategy vs execution, ideas vs systems.

Calm, confident first-person voice when needed (“I’ve just finished…”, “I’ve worked with…”, “I’m hosting a webinar…”), but never self-absorbed.

Direct audience engagement in second person (“If you’re leading a marketing team…”, “If marketing feels harder than it should… this one’s for you.”).

Addressing the reader

Primarily second person “you” when speaking to marketers and leaders.

- First person “I” for

Sharing what they’ve done (research, talks, interviews).

Hosting events/webinars.

Personal reflections (golf, burnout, switching off).

- Occasional “we” for

Research collaboration (“We asked 250 CMOs…”).

Team/company work (“our latest research”, “I lead a team at IMG…”).

- Commands are usually soft, invitational CTAs

Come for the insights

Join me👇

Come along

Sign up here:

Would love to hear how you take a break and reset. 👇

- Suggestions often framed as gentle imperatives

Time to fix the Marketing Experience.

Step back. Look at how your people actually work. Then build around that.

Karla Wentworth

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

Formality

Energy

- Frequent use of short, emphatic sentences and fragments

- Very strong use of contrast

Addressing the reader

- First person “I” for

- Occasional “we” for

- Commands are usually soft, invitational CTAs

- Suggestions often framed as gentle imperatives