Samuel Hess's LinkedIn Strategy, Boost…

There's a cheat code for CRO teams using Claude. Most people don't know it exists. It's called a Prompt Library. A single resource that teaches Claude exactly how to analyze your store. Your funne…

LinkedIn post image: There's a cheat code for CRO teams using Claude. Most people don't know it exists.

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Conversion Rate Optimization6 months ago

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This is how you should run E-Commerce operations in 2026. We built 5 n8n automations that run your entire Shopify backend on autopilot. (And I'm making the complete bundle public) Most e-commerce…

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E-commerce Automation7 months ago

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Ecom owners, take this (free) and have it forever. I bundled some of our most valuable internal resources — the exact frameworks, breakdowns & test libraries we use with 8-figure brands. This isn’t…

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Conversion Rate Optimization5 months ago

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Free Claude Cowork playbook for DTC brands. Covers 10 workflows that replace the busy work eating your week. Most DTC marketing teams are running AI completely wrong: - Typing the same briefs into C…

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AI Workflow Automation for DTC Marketing5 months ago

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600+ proven CRO Ideas. €250M+ in generated Ecom revenue. My team uses it daily to optimize websites for billion-dollar enterprises. I’ve turned 6 years of CRO research into a single master file. Wh…

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Conversion Rate Optimization5 months ago

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We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands (from €1M annually to those surpassing €1B per year). 95% of our clients con…

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Conversion Rate Optimization6 months ago

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Topics & Content Focus

Primary Topics

Mobile-first eCommerce conversion rate optimization (CRO) through micro-UX changesBehavioral decision science applied to shopping flows (clarity, uncertainty reduction, cognitive fluency)Evidence-based revenue storytelling (test results framed as business outcomes)

Secondary Themes

Product detail page (PDP) information architecture and scannabilityCart/checkout friction removal and post-add-to-cart confirmation designDistinctive brand assets as recognition triggers for low-involvement buyersSwipe-file and framework distribution for eCom operators

Industry Focus

DTC and retail eCommerce (mobile-heavy traffic, product pages, cart UX)CRO/experimentation for 7–8 figure online storesConsumer psychology for performance marketing and onsite UX

Content Categories

Experiment teardown / A-B test case studyBehavioral framework explanationTactical teardown of a real product pageLead magnet / resource bundle distribution

Performance Insights

93.6%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Free plug-and-play CRO resource bundles (comment-to-get mechanics)Data-backed CRO micro-wins framed as € impactBehavioral simplification narratives (clarity beats more information)

Virality Signals

Keyword-based comments massively increase comment volume (algorithmic surface area)Precise monetary outcomes and % lifts function as credibility acceleratorsLow share count implies the core distribution lever is comments (not forwarding)“Internal resources / 8-figure brands” status signaling boosts perceived scarcity/value

Structure & Quality

1700

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.82/10

Uniqueness Score

Common Hooks

Specific outcome hook with hard numbers (revenue lift, conversion lift)Contrarian/negative framing ("saying more" reduces sales, "tiny tweak" big impact)Friction callout (anxiety, uncertainty, hesitation) tied to a single UI momentFree-value hook with permanence language ("take this and have it forever")

Common Endings

Follow-for-more positioning anchored to tests and real-world breakdownsComment-to-receive keyword CTA (high-friction but high-intent interaction)Direct takeaway summary ("Key takeaway:" / "The takeaway:")Occasional discussion prompt question to invite replies

Value Delivery Methods

Actionable micro-UX prescriptions tied to a single page elementBusiness-case framing (conversion and revenue impact) rather than aestheticsReusable frameworks (scanability, buying triggers, uncertainty reduction)Curated libraries and test ideas positioned as implementation-ready

Formatting Style

Short paragraphs optimized for mobile readingBullet lists for scanability (USPs, inclusions, breakdown points)Metric blocks and labeled results (ARPU/CR/AOV; "Result:")Cause → effect explanation using behavioral terms (clarity, friction, fluency)

Audience & Tone

YES

Question Usage

0.25%

Response Rate

Detected Tone

Smart-casual performance operatorClinical about outcomes, conversational about behaviorBehavioral-psychology translator for busy eCom teamsConfident, test-led, low-fluffsemi-formalsecond-person

Interaction Style

High-intent participation via keyword comments (transactional community ritual)Occasional open-ended prompts to elicit opinionsAuthority-led teaching with implied invitation to follow for continued education

Community Building Signals

Creates a repeatable community loop: value drop → keyword comment → follow for morePositions followers as eCom operators who implement tests, not casual readersUses “we” + proof volume to build a lab/culture of experimentation around the creator

Writing Style Patterns

Content Strategy

Hook: Specific outcome hook with hard numbers (revenue lift, conveTone: semi-formalCTA: Comment-gated lead magnet (keyword comment)

Writing style breakdown

Your mobile checkout is likely leaking 10% of your revenue through "ghost friction."

We recently audited a high-growth apparel brand doing €2M/month. Their checkout looked clean. Standard Shopify flow. Fast loading.

But the data told a different story.

Users were dropping off at the shipping selection stage at a rate 15% higher than the desktop average.

We dug into the session recordings.

The problem?

The "Continue to Shipping" button was being obscured by a floating "Chat with us" bubble on 40% of Android devices.

The fix was embarrassing simple

Moved the chat bubble 20px higher

Added a high-contrast background to the primary CTA

Reduced the header height to keep the button "above the fold" on smaller screens

The result

+4.12% lift in checkout completion.

€82,400 in additional monthly revenue.

Zero extra ad spend.

What’s the lesson?

In mobile CRO, "looks good" is a dangerous metric. Friction is often invisible until you look at the interaction data.

Shoppers don't complain. They just leave.

Key takeaway

Audit your mobile flow on at least 5 different screen resolutions. What works on an iPhone 15 Pro often breaks on a budget Samsung.

We've spotted these "invisible" leaks in over 4000+ tests.

Follow me, Samuel Hess, for more CRO breakdowns that turn UX tweaks into seven-figure growth.

Samuel Hess

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post