LinkedIn Content Strategy & Writing Style
Boost Revenue Per User by 10% in < 6 Months | Over $248M added with A/B-Tests for HelloFresh, SNOCKS, and 250+ other DTC brands
1 person tracking this creator on ViralBrain
Samuel Hess positions himself as a high-stakes revenue architect for elite DTC brands, leveraging a massive database of 4,000+ A/B tests to move the needle for giants like HelloFresh. His content strategy centers on "de-risking" growth by transforming conversion rate optimization from a series of hacks into a rigorous, psychology-driven discipline. He is notable for his radical transparency, frequently sharing "brutal reality" posts where hypothesized improvements failed, which builds immense authority and trust. By intersecting deep behavioral psychology with technical AI workflows, Samuel provides a sophisticated roadmap for scaling eight- and nine-figure e-commerce enterprises without increasing ad spend.
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29.2K
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There's a cheat code for CRO teams using Claude. Most people don't know it exists. It's called a Prompt Library. A single resource that teaches Claude exactly how to analyze your store. Your funne…
This is how you should run E-Commerce operations in 2026. We built 5 n8n automations that run your entire Shopify backend on autopilot. (And I'm making the complete bundle public) Most e-commerce…
Ecom owners, take this (free) and have it forever. I bundled some of our most valuable internal resources — the exact frameworks, breakdowns & test libraries we use with 8-figure brands. This isn’t…
Free Claude Cowork playbook for DTC brands. Covers 10 workflows that replace the busy work eating your week. Most DTC marketing teams are running AI completely wrong: - Typing the same briefs into C…
600+ proven CRO Ideas. €250M+ in generated Ecom revenue. My team uses it daily to optimize websites for billion-dollar enterprises. I’ve turned 6 years of CRO research into a single master file. Wh…
We’ve run 4,000+ A/B tests for Europe’s top Ecom brands. In the past 6 years, we’ve optimized online shops for DTC brands (from €1M annually to those surpassing €1B per year). 95% of our clients con…
30.6 posts/week
Posts / Week
0.3 days
Days Between Posts
5
Total Posts Analyzed
HIGH
Posting Frequency
93.6%
Avg Engagement Rate
STABLE
Performance Trend
1700
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.82/10
Uniqueness Score
YES
Question Usage
0.25%
Response Rate
Writing style breakdown
<start of post>
Your mobile checkout is likely leaking 10% of your revenue through "ghost friction."
We recently audited a high-growth apparel brand doing €2M/month. Their checkout looked clean. Standard Shopify flow. Fast loading.
But the data told a different story.
Users were dropping off at the shipping selection stage at a rate 15% higher than the desktop average.
We dug into the session recordings.
The problem?
The "Continue to Shipping" button was being obscured by a floating "Chat with us" bubble on 40% of Android devices.
Moved the chat bubble 20px higher
Added a high-contrast background to the primary CTA
Reduced the header height to keep the button "above the fold" on smaller screens
+4.12% lift in checkout completion.
€82,400 in additional monthly revenue.
Zero extra ad spend.
What’s the lesson?
In mobile CRO, "looks good" is a dangerous metric. Friction is often invisible until you look at the interaction data.
Shoppers don't complain. They just leave.
Audit your mobile flow on at least 5 different screen resolutions. What works on an iPhone 15 Pro often breaks on a budget Samsung.
We've spotted these "invisible" leaks in over 4000+ tests.
Follow me, Samuel Hess, for more CRO breakdowns that turn UX tweaks into seven-figure growth.
<end of post>
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