Kevin "KD" Dorsey: LinkedIn Content Strategy & Writing Style

Everyone gets ICP wrong. What people think ICP stands for is 'Ideal Customer Profile.' But here's the problem: Most companies define it like this: → 200+ employees → Technology industry → Series B…

The biggest gap in sales right now isn't tactics. It's prospect knowledge. We've gotten so obsessed with process that we forgot about people. Think about what most sales training focuses on: → Col…

Founders keep making the same hiring mistake. "We need a VP of Sales who's taken a company from $20M to $100M." I hear this all the time. And it's the wrong thing to vet for. Here's the problem:…

"People don't buy products. They buy certainty." Read that again. Certainty is the most underrated concept in software sales. You can have the best demo. The slickest deck. The most compelling ROI…

As a child I grew up mostly split between California and Wisconsin But as an adult, as a professional, as a man, as a husband, as a father, I “grew up” in Marina Del Rey, California. I had the ble…

Standards are not what you say. They're what you accept. I just got back from a two-day mastermind with Dan Martell, and this one hit me hard. We all say we have high standards. But then something…