Liza Adams

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There's work worth doing that your team isn't doing. Not from a lack of will. It was too hard, slow, or expensive for an all-human team to do at scale, so the fallback became "do the best we can with what we have."

You probably can't even name which work, because the decision was made so long ago it just became how things run.

Here's a test you can do in your next team meeting.

Ask everyone to name one task or workflow the team stopped doing, or never started, because it was too slow, manual, or expensive. Reading every sales call transcript, refreshing battlecards every week, tailoring the message to each deal.

Then ask one question of each: is this still hard, or just historically hard? Hard the way it used to be, when a person had to do it all by hand or with an outdated tool.

In many situations in my work with go-to-market teams, it's the second one. The constraint is gone with hybrid human+AI teams. But you still work the same way.

That's the whole exercise. It takes ten minutes and brings up the work your team wrote off that's now worth another look. You need to catch yourself saying "not worth the effort" and ask whether that's still true.

That's how you start rethinking what's possible, not just doing the same work faster.

The carousel below shows six things AI can now do at scale that a team can't on its own, and the workflow each one opens up. You still set up, guide the process, and make the final call. But AI makes more of the work doable.

Thursday (July 9), I'm sharing five GTM workflows teams are rebuilding on exactly this, and where the human stays in control of each. It also includes key insights for leaders helping their teams reimagine work.

What's one task your team stopped doing, or never started, that might be worth another look?

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