Koen Stam's LinkedIn Strategy, Leading…

Anita has made President's Club 3 years straight. Last year she hit 183% of target while spending Q1 as interim sales leader. Earlier this month, she told 500 colleagues exactly how she does it. It…

LinkedIn post image: Anita has made President's Club 3 years straight. Last year she hit 183% of target while spending Q1 as interim sales le

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Sales Execution6 months ago

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I’m happy to share that I’m starting a new position as Co-chapter Lead the Netherlands 🇳🇱 at Winning by Design Growth Institute! In 2017 I implemented Winning by Design at Teamleader and something…

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Go-to-Market Strategy6 months ago

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3 years ago I bet on async selling. This week my face was on a Times Square billboard. Let me rewind. In 2022 we started using Digital Sales Rooms. The belief was simple. We needed to digitalize h…

LinkedIn post image: 3 years ago I bet on async selling. This week my face was on a Times Square billboard.

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B2B Sales Enablement6 months ago

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Yesterday we signed a 100K ACV deal which seemed unwinnable 2 months ago. Every signal told us to move on: • Big incumbent competitor • No clear preference from HR • Risk-averse executive team • Pro…

LinkedIn post image: Yesterday we signed a 100K ACV deal which seemed unwinnable 2 months ago.

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Sales7 months ago

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Yesterday, something powerful happened at our UKI sales kickoff. The people who once joined us as SDRs led the entire program. They built the workshops, analyzed the data, and ran the room with confi…

LinkedIn post image: Yesterday, something powerful happened at our UKI sales kickoff. The people who once joined us as SDRs led the entire pr

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Leadership Development7 months ago

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3 years of ChatGPT. Thousands of prompts. And I still had to explain who I am every single time. That was the moment I knew it was over. Here is what broke it for me. I write LinkedIn posts, a…

LinkedIn post image: 3 years of ChatGPT. Thousands of prompts.

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AI Content Creation6 months ago

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Topics & Content Focus

Primary Topics

AI-augmented GTM leadership workflows (reflection, coaching, performance management, writing systems)Focus-driven SaaS scaling (ICP narrowing, pipeline discipline, execution over expansion)Community-led growth and operator ecosystems (office-as-platform, repeatable events, partner-hosted programming)Creator-to-product pipeline (playbooks, Substack serialization, cohort-based GTM operating system)

Secondary Themes

Managerial courage and feedback culture (healthy discomfort, accountability, follow-through)Operational cadence design (quarterly check-ins, coaching rhythms, Q1 as leverage point)Tooling comparisons and adoption behavior (Claude vs ChatGPT, memory/projects, voice-note workflows)European GTM context (Benelux focus, Amsterdam office, localized go-to-market sequencing)

Industry Focus

B2B SaaS go-to-market leadership (Revenue/GTM operators, founders)HR Tech / People-tech adjacent operator community (events and office programming signals)European SaaS scale-up ecosystem (Benelux hubs)

Content Categories

Operator field notes (what I did, what changed, what worked)Contrarian GTM strategy frameworksAI workflow playbooks for executivesCommunity building & event flywheel case studiesProductized expertise promotion (newsletter, playbook, cohort)

Performance Insights

158.4%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

AI tool workflow that preserves authentic voice (Claude project + memory + voice notes)Community-led event flywheel (office-as-platform; self-organizing programming)Operational reflection and cadence as a performance lever (Q1 shaping the year)

Virality Signals

High-contrast contrarian claims that invite disagreement/confirmationMechanism clarity (why it works) rather than generic tool praiseCredibility markers (revenue scale, win rates, event attendance counts)Relatable identity signals ("daddy duties") that humanize authorityAudience-challenge endings ("Are you?") that provoke replies

Structure & Quality

340

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.84/10

Uniqueness Score

Common Hooks

Contrarian opener that challenges a widely-held belief ("X is not scalable")Personal trigger moment / breaking point that reframes a tool or behaviorCredibility spike + counterintuitive method (scale story, then "we narrowed")Time-stamped vignette ("Yesterday...", "Saturday morning...") that signals lived experience

Common Endings

Direct question to prompt peer discussion (often framed as "What is your approach...?")Imperative takeaway line that compresses the lesson into a mantraSoft CTA to a deeper asset (Substack / playbook / cohort) presented as the next step

Value Delivery Methods

Executable operating rhythms (coaching cadence, reflection cadence, Q1 program timing)Transferable GTM discipline principles (narrow ICP, protect CS happiness, execution focus)Actionable AI adoption patterns (projects, uploading canon, voice-first drafting, pushback loop)Concrete community flywheel blueprint (open-door values + partner-hosted repetition)

Formatting Style

Short, single-sentence paragraphs for momentumHeavy use of contrast pairs ("Not X. Not Y.")Numbered lists for mechanisms and step-by-step guidanceStrategic one-line emphasis (standalone lines to land the point)Postscript usage (PS) to reopen engagement

Audience & Tone

YES

Question Usage

0.25%

Response Rate

Detected Tone

Smart-casual operator-authorityCandid, disciplined, slightly contrarianBuilder mindset (systems, cadence, repeatability)Human-first leadership framing with practical edgessemi-formalfirst-person

Interaction Style

Peer-to-peer benchmarking prompts (invites operators to share their approach)High-comment discussion posts driven by tool preference and workflow debatesCommunity signaling (naming people/partners; reinforcing belonging and shared values)

Community Building Signals

Turns physical space into a repeatable platform (office as community infrastructure)Delegates ownership to others (leaders booking coaching; partners hosting events)Uses serialized publishing to create anticipation loops (multi-part playbook week)

Writing Style Patterns

Content Strategy

Hook: Contrarian opener that challenges a widely-held belief ("X iTone: semi-formalCTA: Conversation CTA (question-led, peer benchmarking)

Writing style breakdown

I spent 10 years believing that more activity solved every GTM problem.

More calls. More emails. More meetings. More headcount.

I was wrong.

In 2024, "more" is the fastest way to burn your burn rate and disengage your best talent.

Last month I sat down with a founder whose team was hitting 120% of their activity targets but only 60% of their revenue goals.

The gap wasn't effort. It was architecture.

They were running a 2018 playbook in a 2024 market.

Koen Stam

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post