LinkedIn Content Strategy & Writing Style
Partner at Silicon Valley Product Group
1 person tracking this creator on Viral Brain
Marty Cagan positions himself as the definitive global authority on the product operating model, serving as a bridge between foundational Silicon Valley principles and the modern era of generative AI. His content strategy centers on deconstructing the "how" of high-performance organizations, using case studies from giants like Google and Amazon to validate his frameworks for product discovery and leadership. What makes Cagan notable is his shift from mere instruction to curated intellectual mentorship, where he frequently elevates other experts and peer-reviewed insights over self-promotion. This creates a powerful intersection of high-level executive consulting and radical transparency, as he openly adapts his long-standing philosophies to account for emerging technologies and changing market dynamics.
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One of the questions I get when I meet product people all over the world is: “Who do you learn from? Who inspires you?” Today there are many helpful voices you can find in newsletters, articles, pod…
I just published the next article in the series on The Era of the Product Creator, this one elaborating on some of the less understood differences between a prototype used for product discovery ("buil…
[PT] Acabei de voltar do impressionante Product Camp Brasil, uma conferência de produtos de dois dias em São Paulo, que reuniu mais de 3.100 pessoas de toda a América Latina, tornando-se uma das maio…
We just posted a new article discussing the product model at Google. I wrote this with long time Googler and now product coach Elias Lieberich. This joins earlier articles discussing how the product…
I get quite a lot of questions from different company leaders asking about the product model, and if it's appropriate for their company/industry, and how the product model relates to AI? I have of co…
I'm excited to finally announce this, as it's something we've been working on for several months now. We have just opened up registration for the newest edition of the SVPG Product Masterclass. Ou…
1.0 posts/week
Posts / Week
7.5 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
718.8%
Avg Engagement Rate
STABLE
Performance Trend
200
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.5%
Response Rate
Writing style breakdown
Professional, informative, modest, and calm.
Conversational but not casual in a slangy way; it reads like a seasoned executive speaking plainly to peers.
Persuasive in a very low-pressure, matter-of-fact way. The persuasion comes from credibility, clarity, and usefulness, not from hype.
Tone is respectful and appreciative, especially when mentioning other people, communities, or partners.
Occasional mild promotional tone when announcing courses, webinars, or articles, but always grounded in information and context rather than sales language.
Overall: professional-formal with light conversational touches.
Uses full, grammatically correct sentences; no slang like “gonna” or “wanna.”
Uses contractions (“I’ve”, “I wouldn’t say”, “don’t worry”) which keep the tone human and approachable.
Lexicon is more “product, model, creators, leaders, discovery, strategy” than emotive or flashy adjectives.
Medium to low emotional intensity.
Energy level is steady and controlled, rarely “high-energy.”
Optimism appears, but it is understated (“well worth a read”, “very impressive”, “I’ve just loved seeing…”).
Emotions are expressed mostly through appreciation and gratitude, not through dramatic language.
Frequently references his own work and collaborations in a low-key way (“I just posted…”, “We just posted…”, “I wrote this with…”).
Often anchors statements in time and history (“I first started working with teams in Brazil in 2007…”, “I have of course published a fair amount…”).
Uses clarifying, comparative phrasing (e.g., contrasting “build to learn” vs. “build to earn”).
Often name-drops specific people and organizations with a tone of respect and admiration (Teresa Torres, Shreyas Doshi, Mike Fisher, Google, Spotify, Amazon, Product Camp Brasil).
Rare but deliberate use of emoji (💯) for emphasis/agreement, not for playfulness.
Uses quotes around conceptual phrases or titles (“Transforming To The Product Operating Model”, “Product Talk”, “build to learn”).
Primarily first person singular (“I”) and first person plural (“we” when referring to SVPG or partners).
Don’t worry too much about my three categories here…
I would strongly recommend to anyone…
Don’t worry too much…
To learn more, see…
No aggressive imperatives like “You must…” or “Do this now.” Calls to action feel invitational rather than directive.
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