Marty Cagan's LinkedIn Strategy, Partner at…

One of the questions I get when I meet product people all over the world is: “Who do you learn from? Who inspires you?” Today there are many helpful voices you can find in newsletters, articles, pod…

1.6K465112 viral

Product Management8 months ago

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I just published the next article in the series on The Era of the Product Creator, this one elaborating on some of the less understood differences between a prototype used for product discovery ("buil…

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Product Management10 months ago

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[PT] Acabei de voltar do impressionante Product Camp Brasil, uma conferência de produtos de dois dias em São Paulo, que reuniu mais de 3.100 pessoas de toda a América Latina, tornando-se uma das maio…

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Product Management9 months ago

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We just posted a new article discussing the product model at Google. I wrote this with long time Googler and now product coach Elias Lieberich. This joins earlier articles discussing how the product…

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Product Management8 months ago

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I get quite a lot of questions from different company leaders asking about the product model, and if it's appropriate for their company/industry, and how the product model relates to AI? I have of co…

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Product Management8 months ago

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I'm excited to finally announce this, as it's something we've been working on for several months now. We have just opened up registration for the newest edition of the SVPG Product Masterclass. Ou…

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Product Management8 months ago

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Topics & Content Focus

Primary Topics

Transforming organizations to the modern product operating modelIntegrating generative AI into product discovery, strategy, and deliveryDeveloping world-class product teams and leadership (product managers, designers, engineers, product leaders)Case studies of how elite tech companies implement the product model (Google, Amazon, Spotify)Scaling product excellence through structured education (masterclasses, webinars, coaching)

Secondary Themes

Long-term impact and optimism around AI on work and societyProduct strategy craft and decision-making at scaleCurating and amplifying other high-caliber product thinkersDesigning effective learning experiences for busy product professionals (formats, duration, pricing)

Industry Focus

Enterprise and scale-up technology companies transitioning to a product-led operating modelB2B SaaS and digital product organizations with cross-functional product teamsProduct management, UX design, and engineering leadership communities inside tech-driven companies

Content Categories

Thought-leadership and conceptual framing of the product operating modelEducation and event promotion (masterclasses, webinars, workshops)Curated recommendations of articles, newsletters, and other expertsCollaborative content and partnerships with other product leadersReflective posts on inspiration, gratitude, and the evolving craft of product management

Performance Insights

718.8%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Gratitude-driven posts that highlight and recommend other top product thinkersDeep-dive case studies on how leading tech companies implement the product modelReflective content that connects AI’s impact to product discovery, strategy, and leadership

Virality Signals

Exceptionally high share counts when amplifying other experts or deep company case studiesEducational webinars and masterclasses repeatedly selling out or hitting capacity within daysComments skewed toward practitioners and leaders, indicating strong resonance with a professional niche audienceUpdate-style addendums that highlight unexpectedly high demand, reinforcing social proof and further driving interest

Structure & Quality

200

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Opening with a recurring question he gets from leaders or product peopleTime-anchored context such as announcements or end-of-year reflectionsFraming around a new resource or collaboration that responds to a clear audience needPositioning content as part of an ongoing series (e.g., adding a new company case study)

Common Endings

Direct link to register for a webinar, course, or to read a deeper articleExpression of gratitude or well wishes (e.g., appreciation for peers, holiday greetings)Update about unexpected demand or capacity limits (sold-out sessions, caps reached)Encouragement to explore additional resources mentioned in comments or on external sites

Value Delivery Methods

Translating abstract product principles into concrete operating models and examplesProviding highly specific, actionable learning opportunities through structured programsSharing curated, high-signal recommendations that filter the broader product and AI noiseConnecting generative AI tools and techniques directly to core product workflows (strategy, discovery, delivery)

Formatting Style

Long-form paragraphs with clear logical progressionOccasional bullet lists to break down course features or changesNo emojis, minimal formatting flourish, professional and text-centricMentions of partners and collaborators by name to signal credibility and community

Audience & Tone

YES

Question Usage

0.5%

Response Rate

Detected Tone

Seasoned operator and teacher in the product management craftCalm, credible, and authoritative without being self-promotionalGenerous curator of ideas and people in the product ecosystemReflective technologist connecting AI trends to practical product worksemi-formalfirst-person

Interaction Style

Mentor-like guidance aimed at peers and senior leaders rather than beginnersInviting leaders and product people to bring their specific situations and questionsCommunity-oriented through frequent acknowledgment of partners and other thought leadersUse of demand updates and capacity notes to create a sense of shared momentum with the audience

Community Building Signals

Actively amplifying and endorsing other high-quality voices in product managementCo-hosting webinars and co-authoring articles with respected practitionersPositioning content as part of an ongoing, shared journey toward mastering the product modelEncouraging long-term learning via newsletters, courses, and recurring sessions

Writing Style Patterns

Content Strategy

Hook: Opening with a recurring question he gets from leaders or prTone: semi-formalCTA: Soft, non-pushy invitations to register for educat

Writing style breakdown

- Core characteristics

Professional, informative, modest, and calm.

Conversational but not casual in a slangy way; it reads like a seasoned executive speaking plainly to peers.

Persuasive in a very low-pressure, matter-of-fact way. The persuasion comes from credibility, clarity, and usefulness, not from hype.

Tone is respectful and appreciative, especially when mentioning other people, communities, or partners.

Occasional mild promotional tone when announcing courses, webinars, or articles, but always grounded in information and context rather than sales language.

- Formal vs. casual

Overall: professional-formal with light conversational touches.

Uses full, grammatically correct sentences; no slang like “gonna” or “wanna.”

Uses contractions (“I’ve”, “I wouldn’t say”, “don’t worry”) which keep the tone human and approachable.

Lexicon is more “product, model, creators, leaders, discovery, strategy” than emotive or flashy adjectives.

- Emotional tone and energy

Medium to low emotional intensity.

Energy level is steady and controlled, rarely “high-energy.”

Optimism appears, but it is understated (“well worth a read”, “very impressive”, “I’ve just loved seeing…”).

Emotions are expressed mostly through appreciation and gratitude, not through dramatic language.

- Signature writing traits

Frequently references his own work and collaborations in a low-key way (“I just posted…”, “We just posted…”, “I wrote this with…”).

Often anchors statements in time and history (“I first started working with teams in Brazil in 2007…”, “I have of course published a fair amount…”).

Uses clarifying, comparative phrasing (e.g., contrasting “build to learn” vs. “build to earn”).

Often name-drops specific people and organizations with a tone of respect and admiration (Teresa Torres, Shreyas Doshi, Mike Fisher, Google, Spotify, Amazon, Product Camp Brasil).

Rare but deliberate use of emoji (💯) for emphasis/agreement, not for playfulness.

Uses quotes around conceptual phrases or titles (“Transforming To The Product Operating Model”, “Product Talk”, “build to learn”).

- Addressing the reader

Primarily first person singular (“I”) and first person plural (“we” when referring to SVPG or partners).

- Second person (“you”) used mainly when recommending resources or reassuring the reader

Don’t worry too much about my three categories here…

I would strongly recommend to anyone…

- Commands are soft and polite

Don’t worry too much…

To learn more, see…

No aggressive imperatives like “You must…” or “Do this now.” Calls to action feel invitational rather than directive.

Marty Cagan

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post