Ken Cheng

The style is highly conversational, satirical, and darkly comedic.

It parodies professional / LinkedIn / hustle-culture writing while exaggerating sociopathic, narcissistic, or absurd traits.

The voice is confident, hyper-self-assured, and often amoral, presenting outrageous behavior as if it were logical, savvy, or innovative.

It feels like a deranged LinkedIn thought leader or tech founder trying to sound inspirational and wise, but instead revealing how toxic and ridiculous they are.

Informal but not slang-heavy. The grammar is mostly standard, but the content is outrageous.

Tone is dry, deadpan, and matter-of-fact, even when describing shocking or unethical things.

It intentionally mimics the cadence of earnest business posts, but undercuts it with absurdity and dark humor.

The emotional energy is mid-to-high: brisk and punchy, but not hyper; more controlled, deliberate absurdism than chaotic rant.

First-person dominated: the narrator is always an active protagonist who drives the events.

Self-centered and self-justifying.

At once self-aware and totally oblivious to their own monstrosity.

Proud of manipulative or exploitative behavior, reframing it as leadership, innovation, or wisdom.

The voice frequently shifts from storytelling to pseudo-advice or pseudo-insight (e.g., equating outrageous behavior to a business lesson).

The emotional tone is detached and clinical about things that should be emotional (death, relationships, holidays), which amplifies the dark humor.

Energy is steady and controlled: short lines and simple sentences keep a fast pace, but the delivery remains calm and confident rather than frantic.

Punchlines are delivered flatly, with no overt emotional emphasis, which makes them funnier.

Rhetorical questions, often as opening hooks or mid-post pivots.

Hyperbole and absurd hypotheticals (e.g., AI for cleaning your gooch, epitaph clauses in contracts).

Moral inversion: what is obviously unethical is reframed as pragmatic or innovative.

Punchline reversals where the last 1–2 lines reframe the story in a darkly comic way.

Direct audience engagement is limited but pointed when present: it’s more about presenting an example than building rapport.

Dark humor (death, exploitation, sexual jokes).

Corporate satire (weaponised incompetence, LinkedIn obsession, gaslighting as hiring test).

Incongruity (serious business logic applied to trivial or horrifying things).

The narrator often pretends to give a 'lesson' or 'insight' at the end, mirroring business-guru content.

Heavy use of first-person singular: 'I' drives nearly every sentence and decision.

'If a woman can't inspire new ideas on LinkedIn, how can they inspire blood to pump into my fun organ?'

'As a boss, you can micromanage too much. Instead, learn to delegate...'

Third-person is used for characters (employees, nieces/nephews, dates) as props to the narrator’s ego.

'Trust the specialists.'

'You can only find that here.' (a pseudo-CTA cloaked as insight)

When explaining ideas, the tone is declarative and authoritative, as if the narrator is a thought leader dispensing wisdom.