Halfdan Moth Timm's LinkedIn Strategy, Partner @ Obsidian…

Hør lige noget sindssygt: Hvis du har været til Marketing Bio i den her uge og givet arrangementet mindre end 10/10, så trækker du NED i vores rating. 🥹 Vi ligger på 9.1/10 i København i dag og fo…

LinkedIn post image: Hør lige noget sindssygt:

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Marketing Events8 months ago

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Vi har 10-års jubilæum i Obsidian lige om lidt. Vi har været hele spektret igennem: ♥️ Fantastiske kollegaer, der er blevet til venner ♥️ Kunder vi har arbejdet sammen med i årevis ♥️ Vækst, udland,…

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Company Milestone8 months ago

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Marketing Bio Dag 2 i Aarhus: ♥️ Udsolgt og med 450 deltagere 🥇 Odense gav Morten Bie højere rating, jeg er tilbage igen, tak Aarhus 🎡 Nordens Paris i morgen og Sunset i aften Kristian Scharling…

LinkedIn post image: Marketing Bio Dag 2 i Aarhus:

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Marketing Events8 months ago

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Vibe coding er ægte. Du kan med naturligt sprog bede en computer om at lave et værktøj til dig, og så gør den det. Det her er ikke fremtiden, det er nutiden. I episoden her gennemgår vi hvordan vi h…

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AI9 months ago

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For to uger siden åbnede jeg op for Marketing-spend.com. Du kan estimere spend og se de bedste annoncer fra en hvilken som helst Facebook og LinkedIn-side: (inkl. dine konkurrenter). Siden da: ✔️ 7…

LinkedIn post image: For to uger siden åbnede jeg op for Marketing-spend.com. Du kan estimere spend og se de bedste annoncer fra en hvilken s

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Marketing Analytics9 months ago

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647 personer har de sidste 7 dage været inde at kigge på deres konkurrenters ad spend på mit tool marketing-spend.com. ☺️ Det er super nemt: 1️⃣ Tag link til Facebook eller LinkedIn Ads Library for…

LinkedIn post image: 647 personer har de sidste 7 dage været inde at kigge på deres konkurrenters ad spend på mit tool marketing-spend.com. ☺

811107 viral

Ad Spend Analytics8 months ago

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Topics & Content Focus

Primary Topics

Founder-led growth via narrative: product validation before build + market-feedback philosophyCommunity-led brand building: event momentum, social proof and collective celebrationPractical AI literacy for marketers: demystifying fundamentals (tokens, RAG) without shameCompany-building transparency: anniversaries, ups/downs, and internal origin stories as trust assets

Secondary Themes

Podcast/video distribution as the core content funnel (LinkedIn -> longform)B2B service packaging and go-to-market sequencing (sell-first delivery second)Marketing as evidence (not aesthetics): proof through customers, attendees, ratingsOperator collaboration stories (handoffs to delivery/CRM/ops)

Industry Focus

Scandinavian B2B marketing/CRM/agency ecosystemMid-market growth teams and founders buying marketing + AI enablementEvent-driven community marketing (city tour formats, cinema/event concepts)

Content Categories

Contrarian founder lessonEvent recap + social proofBehind-the-scenes company storyEducational resource drop (AI basics)Podcast/YouTube promotion

Performance Insights

83%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Community/event milestones with quantified social proofCompany narrative moments (anniversary, origin story, collective gratitude)Founder contrarian lessons tied to real outcomes (customers gained, product scaled)

Virality Signals

High-like, low-share pattern suggests audience affinity over broad re-sharingSocial proof stacks (ratings, attendance, 'biggest ever') create credibility spikesNetwork density signals (many named people/cities) increase in-group resonance

Structure & Quality

170

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Empathy + reassurance hook (normalizing insecurity, removing stigma)Contrarian reframing hook (what sounds good is actually a red flag)Shock/curiosity opener ('hør lige noget...') to create momentumMilestone/social-proof lead (ratings, attendance, anniversaries)

Common Endings

Soft gratitude + sign-off (weekend/thanks/community warmth)Off-platform redirect to longform (podcast/YouTube links)Open-loop continuation ('lyt til resten...')

Value Delivery Methods

Reframes common founder/marketing beliefs into actionable operating principlesTransfers tacit operator knowledge (sell-before-build sequencing, internal handoffs)Reduces AI intimidation by translating jargon into approachable learning paths

Formatting Style

Short paragraphs with heavy whitespace for scannabilityEmoji bullets (hearts/checkmarks) to structure claims and outcomesQuoted dialogue to dramatize founder/operator decisionsName-dropping collaborators/speakers as network validation

Audience & Tone

YES

Question Usage

0.3%

Response Rate

Detected Tone

Smart-casual operatorRelatable expert with founder confidenceWarm community hostPlayfully intense (hyperbole + sincerity)informalfirst-person

Interaction Style

Community-first validation (celebration, gratitude, inclusive 'vi')Parasocial operator intimacy (behind-the-scenes decisions and dialogue)Low-stakes prompts (implicit invitation to agree/react rather than debate)

Community Building Signals

Recurring event brand as a gathering ritualPublic recognition of collaborators/speakers to strengthen creator-centric networkShame-free learning framing to welcome quieter followers into participation

Writing Style Patterns

Content Strategy

Hook: Empathy + reassurance hook (normalizing insecurity, removingTone: informalCTA: Resource CTA (listen/watch via multiple platforms)

Writing style breakdown

Er du også træt af at gætte på, om din markedsføring rent faktisk virker - eller om du bare kaster penge ud af vinduet?

Det er du ikke alene om.

De fleste virksomheder kigger kun på de kortsigtet tal i deres Meta-dashboard.

Men her er sagen

Hvis du kun optimerer efter i dag, så dør dit brand i morgen. 💀

Vi har lige testet en ny tilgang hos en kunde, hvor vi flyttede 20% af budgettet over på ren branding.

Resultatet?

1️⃣ En stigning i 'Share of Search' på 14% over tre måneder.

2️⃣ En lavere CPA på deres performance-kampagner, fordi folk allerede kendte dem.

3️⃣ En langt sjovere dialog med kunderne.

Det kræver is i maven at investere i det, man ikke kan måle 1:1 med det samme.

Men det er der, de største gevinster ligger gemt.

Vi taler meget mere om netop dette i den nyeste episode af Marketingpod, hvor vi dekonstruerer hele strategien bag.

Lyt med her

📺 YouTube: https://lnkd.in/example1

📣 Spotify: https://lnkd.in/example2

🍏 Apple Podcasts: https://lnkd.in/example3

Giv den gas derude.

Halfdan Moth Timm

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post