Michel Lieben 🧠

Professional, highly informative, and expert, but delivered in a very conversational and approachable tone.

Strongly structured and methodical, not free-flowing. There is clear planning behind each post (hook, sections, lists).

Persuasive and promotional, but never “hard sell” in tone. The persuasion is largely data-driven (numbers, tools, steps).

Direct and clear. Jargon is used but always in a way that assumes a savvy B2B/GTM audience, not beginners.

Hybrid: business-formal content with casual, human delivery.

Uses contractions (“it’s”, “we’ll”, “that’s”), spoken-language phrasing, and rhetorical asides in parentheses.

Never overly poetic. Closer to “punchy professional LinkedIn operator” than to academic or literary prose.

Medium-to-high energy. Posts feel confident, optimistic, and forward-looking.

The pace is brisk: ideas move quickly from point to point with almost no fluff.

Emotion is mostly conveyed through excitement about results, opportunity, and “what’s working now,” not through drama or sentimentality.

Rhetorical questions (“What does this mean for SDRs?”, “Which channels are working best for you?”).

Contrast structures (“The Old way: / The New way:”, “Most companies do X. We do Y.”).

Before/after framing (old vs new, 2025 vs 2026, single-channel vs synced channels).

Process breakdowns (1–4 channels, 7-step workflows, etc.).

Explicit meta-commentary about what “works” and why (“We synced all three and never went back.”).

Frequent use of parentheses to add side comments, proof, or clarification.

(And added $4,000,000 in net ARR this year)

(Perfect for some last minute Christmas software shopping!)

Numbers and proof are central: ARR, meetings booked, impressions, pipeline dollars, conversion rates, CPMs.

Ask yourself in which areas does AI completely outperform humans.

To make content work for you, you’ll need to produce a certain quantity.

We synced all three and never went back.

Here’s what we’re doing to beat this in 2026 ↓

I actually believe the opposite…

I wouldn’t tell them: ‘Just send as many cold emails as humanly possible’

Ask yourself…

Find 2-3 topics you’ll keep talking about week over week.

Start collecting outlier content in your niche.

Suggestions are often softened with “might”, “it’s ok”, “you can”, but still very directive in structure.

I’m curious: Which channels are working best for you?

Curious, have you seen this shift in 2025?

Uses “P.S:” as a conversational, slightly informal extra nudge at the end with a CTA.