Andriy Burkov

A sharp, opinionated, slightly sardonic commentary mode (posts 1–4, 7 partially).

A precise, technically rigorous explainer mode aimed at an educated but non-specialist audience (posts 5–10, and 6, 7 strongly).

Professional yet conversational.

Direct and often blunt; occasionally cutting or sarcastic.

Highly informative and analytic, with clear didactic intent when explaining papers or concepts.

It is not flowery or poetic. It is economical, concrete, and grounded in real-world examples and technical specifics.

In opinion posts: high-energy, incisive, and somewhat confrontational.

In technical summaries: calm but brisk, efficient, and confident.

Disillusionment with current industry practices (design, corporate behavior, product/UX).

Respect for craftsmanship, originality, and true technical understanding.

Mildly provocative or critical opening.

Reasoned explanation or context.

Concluding jab, reflection, or implication that things could (and should) be better.

Example patterns: '(I know, it’s hard and will take time)', '(sorry, visionary leadership!)'.

Old vs new, human vs machine, past craft vs current templating, simple deterministic tasks vs messy uncertainty.

Referring to obvious manipulations as 'visionary leadership' in parentheses.

'~90% of what we need our brain for…'

'Ever wondered why?'

'Why?'

'Do you trust him with your personal data and your information hygiene?'

Dry, slightly bitter, often tucked into parentheses or rephrasings.

Not slapstick; more like quiet intellectual disdain.

'Coding was solved because coding is a deterministic task…'

'Three years of lies (sorry, visionary leadership!) just to show you ads.'

For personal experience, perspective, or conjecture ('When I started to build websites…', 'I thought it was due to fashion and trends.').

To involve or challenge the reader ('Ever wondered why?', 'Do you trust him…?').

To discuss systems, papers, companies, and 'Product Designers' as a class.

Often assumes an intelligent, technically literate reader.

'Read with an AI tutor: …'

'Read alone: …'

Newsletter announcement implies: subscribe and read, without explicitly ordering.

Overall: voice is that of a technically deep, slightly jaded expert who alternates between critiquing industry trends and patiently summarizing research/papers for a serious audience.