Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 80+ free tools
Resources
Free Tools80+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
Start 7 Days Trial
Back to Discover Heroes
Addy Osmani

Addy Osmani

LinkedIn Content Strategy & Writing Style

Director, Google Cloud AI. Best-selling Author. Speaker. AI, DX, UX. I want to see you win.

United States
39 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Addy Osmani positions himself as a pragmatic bridge between high-level AI strategy and ground-level engineering craft, leveraging his role at Google to provide a front-row seat to the future of software development. His content strategy centers on operationalizing AI for developers, moving beyond hype to focus on specific tools like the Model Context Protocol (MCP), agentic workflows, and the evolving taxonomy of UI components. What makes him notable is his refusal to sacrifice engineering discipline for automation; he consistently advocates for maintaining human judgment and "taste" while aggressively adopting AI to eliminate friction. This creates a unique intersection of enterprise product leadership and technical mentorship, where he simultaneously launches global Google Cloud features while publishing deeply practical O'Reilly guides on how individual contributors can remain "effective" in an increasingly abstracted world.

Performance Overview

Followers

251.6K

Connections

6.7K

Avg. Engagement

942

Engagement Rate

Posts/Week

7.9

Viral Score

39

Posts Analyzed

5

Top Posts by Engagement

As software engineers, our identity was never "the person who can write code" - it was "the person who can solve problems with software." For 50+ years, writing code has been the unavoidable tax we p…

LinkedIn post image: As software engineers, our identity was never "the person who can write code" - it was "the person who can solve problem
3.6K29436631 viral
AI in Software Engineering8 months ago
View on LinkedIn

An engineer at Anthropic wrote a spec, pointed Claude at an Asana board, and went home. Claude did the rest. Claude broke the spec into tickets, spawned agents for each one, and they started building…

2.5K16025921 viral
AI Developer Productivity7 months ago
View on LinkedIn

Announcing big changes to Gemini in Chrome! Agentic browsing arrives. Today marks a massive shift in how we experience the web. Starting today, Gemini in Google Chrome is evolving from an assistant i…

2.2K13924319 viral
AI Agents8 months ago
View on LinkedIn

The real engineering skill isn't getting AI to 100% - it's recognizing when you've hit the point of diminishing returns at 90%. That's your cue to take the handoff. You're not "giving up" by reading…

LinkedIn post image: The real engineering skill isn't getting AI to 100% - it's recognizing when you've hit the point of diminishing returns
2.8K19311018 viral
AI Engineering8 months ago
View on LinkedIn

Announcing Web Quality Skills: let AI agents write higher-quality code! 🚀 I'm excited to share Web Quality Skills - a comprehensive collection of Agent Skills designed to teach your AI coding assist…

1.7K8017014 viral
AI Developer Tools8 months ago
View on LinkedIn

Tip: Chrome DevTools lets you see line-level performance! and now it's even more precise! We should all want our users to have a fast, great experience. If you use Chrome DevTools, you may be familia…

LinkedIn post image: Tip: Chrome DevTools lets you see line-level performance! and now it's even more precise!
1.8K4012512 viral
Web Performance7 months ago
View on LinkedIn

Posting Patterns & Frequency

7.9 posts/week

Posts / Week

1 days

Days Between Posts

5

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: UTC

Best Performing Days

FridayMonday

Best Performing Times To Post

07:30 UTC08:00 UTC

Topics & Content Focus

Primary Topics

Agentic software development as a new engineering paradigm (orchestration over keystrokes)Spec-driven development and prompt precision as a leverage multiplier (shared vocab, clearer inputs)Production-grade AI agent infrastructure (tool integrations, decoupled toolchains, observability)Performance, latency, and reliability as the trust layer for AI-powered products

Secondary Themes

Developer productivity and engineering career leverage in the AI eraGenerative media capability releases (image generation/editing) framed through cost/latency tradeoffsTesting/verification as the bottleneck in autonomous outputUI systems literacy and design taxonomies as engineering accelerants

Industry Focus

AI developer platforms and agent frameworksSoftware engineering (IC craft, architecture, and execution)Developer tooling ecosystem (integrations: VCS, PM tools, databases, observability)Cloud/Big Tech AI product launches (Google-adjacent)

Content Categories

Tactical how-to / playbooks for practitionersSystems-thinking thought leadership (new mental models)Product/platform announcements with developer framingResource curation (links, taxonomies, references)Personal credibility milestones (books, long-form publishing)

Performance Insights

942%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Credibility + future-of-engineering narratives (books, long-horizon synthesis)Practical prompt/spec techniques with immediate payoff (UI terminology, shared language)Big capability announcements framed as developer utility (speed/cost/latency)

Virality Signals

Highly shareable frameworks ("three generations" / "factory" metaphor)Concrete, copy-pastable resource links and referencesAuthority markers (long tenure, O'Reilly, named industry quote)Strong utility framing (latency/cost, verification, specs) over generic hypeList-based posts that function as checklists (integrations, capabilities, takeaways)

Structure & Quality

260

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.86/10

Uniqueness Score

Common Hooks

Direct leverage claim ("10x" improvement) tied to one concrete behavior changeContrarian/system framing ("X is the bottleneck" / "the unsolved problem is...")Announcement hook with credibility anchor (O'Reilly, "shipping", "announcing")Named mental model framing ("The Factory Model" / generational taxonomy)

Common Endings

Resource link + short sign-off ("Learn more")Community prompt question to elicit workflow anecdotesReassertion of the core principle (clarity/specs/verification) as the takeaway

Value Delivery Methods

Turns abstract AI trends into operational engineering principles (specs, tests, verification)Provides actionable tooling and vocabulary that improves outputs immediatelyBridges product constraints (latency/cost) with technical decisions (architecture, tool decoupling)Introduces memorable mental models that are easy to teach inside teams

Formatting Style

Short paragraphs optimized for scanningBulleted lists and arrow-prefixed lists (→) for tool/category enumerationNumbered frameworks (1-2-3 waves) to package complexityOccasional emoji used as visual separators, not as tone driversInline principle statements ("The key design principle:")

Audience & Tone

YES

Question Usage

0.15%

Response Rate

Detected Tone

Authoritative practitionerSystems-thinking strategistBuilder-insider (platform + shipping orientation)Pragmatic anti-hype (constraints, bottlenecks, discipline)Teaching-focused (taxonomy, terminology, frameworks)semi-formalmixed

Interaction Style

Practitioner-to-practitioner dialogue (workflow comparisons)Developer-centric Q&A and implementation discussionCuriosity-driven sharing of tools/resources

Community Building Signals

Invites peer reflection on evolving workflowsBuilds a shared language around new practices (agent orchestration, verification)Uses resources/taxonomies as common reference points for the audience

Writing Style Patterns

Content Strategy

Hook: Direct leverage claim ("10x" improvement) tied to one concreTone: semi-formalCTA: Read the write-up (external link)

Writing style breakdown

<start of post>

The "Context Window" is the new "Memory Management" - and most developers are still leaking tokens.

My latest deep-dive on architectural efficiency: https://lnkd.in/gX9zR2p ✍

In the early days of C, you had to be obsessed with every byte. If you didn't manage your pointers, your app crashed. Today, we have garbage collection for code, but we don't have it for context. We are shoving massive, unoptimized prompts into LLMs and wondering why the "reasoning" feels sluggish or the costs are skyrocketing.

We are entering the era of Context Engineering.

The quality of an agent's output is inversely proportional to the noise in its prompt. When you provide a 100k token context window filled with irrelevant Slack logs and outdated documentation, you aren't giving the model "more to work with." You are diluting the signal.

What a high-fidelity context strategy looks like

🎯 Dynamic Pruning: Only injecting the specific module definitions relevant to the current ticket.

🧠 Semantic Routing: Using a smaller model to decide which "knowledge chunks" the larger model actually needs to see.

⚡ State Compression: Summarizing previous agent turns rather than re-sending the entire history.

The mental model for 2026? You aren't just a prompt engineer. You are a context architect. You are building the filters that ensure the AI only sees the "truth" of the codebase, not the "noise" of the repository.

I've been experimenting with this on our internal tools at Google, and the results are clear: smaller, high-precision contexts outperform "infinite" windows every single time. Verification becomes easier, and the "hallucination" rate drops to near zero.

How is your team handling context bloat? Are you still using "select all," or are you building smarter retrieval layers?

#ai #programming #softwareengineering

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. The Hook: A bold claim, an announcement, or a provocative quote (e.g., 'Your AI agents are only as good as the systems they can interact with!').
2. STRUCTURAL FLOW & LOGICAL PROGRESSION

Sign in to unlock the full writing analysis

Apply Addy Osmani's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside Addy Osmani.

Fred Copestake

Fred Copestake

Sales Trainer | Author | Coach | Working with engineering and manufacturing teams | Selling has changed – have you? 🇬🇧 🇪🇸

23 Viral Score

Haris Halkic

Haris Halkic

⤷ Join 40,000 sellers reading SalesDaily | Get my results-driven sales visuals – used by top reps & sales leaders 👇

30 Viral Score

Steef Coene

Steef Coene

B2B fieldcoach voor KMO’s | Ik help salesteams beter closen → meer deals, minder gedoe | 80+ teams gecoacht

2,795 Viral Score

Michael Wilkinson

Michael Wilkinson

The Value Sales Expert | Helping B2B Sales Teams Win More Deals More Profitably by Selling on Value, Not Price

80 Viral Score

Tibor Olgers

Tibor Olgers

🚀 Ondernemerscoach | 🏆 Leiderschapstrainer | 💰 Investeerder | 🎤 Spreker over eigenaarschap, zingeving & groei

165 Viral Score

Faran Memon

Faran Memon

Krijg +3 warme leads/wk uit LinkedIn door Identity Based Marketing I Check mijn Uitgelichte Sectie ⬇️

816 Viral Score

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like Addy Osmani and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like Addy Osmani.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Lewis Howes
  • Owen Marcus
  • Melinda Emerson, MBA
  • Mark Manson
  • Corey Haines
  • Jordan Crawford
  • Wes Kao
  • Ed Elson
  • Nikolai Golos
  • Stanislav Beliaev
  • Alex Banks
  • Julien Renaux
  • Eric Blaauboer
  • Stephanie Holland ⚡