LinkedIn Content Strategy & Writing Style
Senior SWE | PHP, Laravel, JS, TS, Vue.
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Stuart Todd positions himself as a pragmatic, high-agency Senior Software Engineer who rejects the sterile corporate veneer of modern tech culture in favor of radical engineering common sense. His content strategy centers on a blend of technical "guard rail" logic, such as flattening code to reduce cognitive load, and a cultural manifesto that prioritizes team cohesion over individual brilliance. What makes Stuart notable is his unfiltered, anti-hustle commentary that juxtaposes deep technical expertise with a cynical, humorous critique of the "LinkedIn circus." By intersecting high-level PHP and Laravel mastery with a human-centric philosophy on software craftsmanship, he builds a brand that feels both technically authoritative and refreshingly grounded in the messy reality of professional development.
15.2K
8.7K
177
8.3
138
1
Stu’s coding commandments: 1) If something breaks, the team owns it, not the individual. 2) What's shipped, the team is responsible for. 3) QA and test your own work before anyone looks at it. 4) Try…
“Yeah Stu, that’s great, errr well done…” - Cheryl Todd
What’s the point? The world feels like it’s on fire. Global crises, a UK economy in freefall, media actively baiting outrage, culture wars being farmed for clicks… a constant, low-level hatred of a…
Returning Early. Tip. Try to avoid writing pyramid-shaped logic. Flatten your code. Logic reads top-to-bottom like a clear checklist. Each check guards the next, and the cognitive load is way low…
8.3 posts/week
Posts / Week
0.9 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
176.8%
Avg Engagement Rate
STABLE
Performance Trend
32
Avg Length (Words)
MEDIUM
Depth Level
INTERMEDIATE
Expertise Level
0.74/10
Uniqueness Score
NO
Question Usage
0%
Response Rate
Writing style breakdown
<start of post>
I keep seeing devs apologise for being “just” developers.
Stop that.
You’re not “just” anything.
You’re a builder.
A translator.
A professional problem-untangler.
And yeah, sometimes you build yet another form.
Sometimes you move a button 4px to the left and someone calls it “a redesign”.
But the job isn’t CRUD.
It’s judgement.
Tip.
Make the code read like a checklist.
Not a maze.
If your logic looks like a pyramid, flatten it.
Guard early. Return early. Name things like you want future-you to stay employed.
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