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Ross Stevenson

Ross Stevenson

LinkedIn Content Strategy & Writing Style

I help L&D pros stay sharp on AI + the tech reshaping the workforce | Founder of Steal These Thoughts: weekly tool reviews, how-to’s + playbooks for 5,000+ readers

United Kingdom
21 Viral ScoreView on LinkedIn

0 people tracking this creator on ViralBrain

Warm Analysis

Ross Stevenson positions himself as the pragmatic bridge between traditional L&D and the AI-driven future, moving beyond simple tool reviews to focus on high-level organizational influence. His content strategy centers on the "Steal These Thoughts" ecosystem, where he blends market intelligence on learning tech with a critical, human-centric lens on strategic L&D operations. What makes Ross notable is his refusal to be a blind AI optimist; he frequently explores the "unsexy" side of tech, such as skill erosion and the loss of human intuition, while simultaneously teaching pros how to build AI agents. This intersection of technical playbooks and philosophical skepticism allows him to serve as a trusted advisor who values organizational context over the mere aesthetics of learning design.

Performance Overview

Followers

31.9K

Connections

11.0K

Avg. Engagement

55

Engagement Rate

Posts/Week

Viral Score

21

Posts Analyzed

1

Top Posts by Engagement

You’ll never guess who I’m speaking to in front of 180 people in 4 hours… Also, you should buy the book. Best investment for your career 🤘, no matter how long you’ve been in the L&D game.

LinkedIn post image: You’ll never guess who I’m speaking to in front of 180 people in 4 hours…
1341126 viral
Learning and Development2 months ago
View on LinkedIn

I was today year's old when I found out you can now comment with GIFs organically on LinkedIn. As a PHD in gifology I approve this move, and we have only one thing left to do... Show me your best GI…

LinkedIn post image: I was today year's old when I found out you can now comment with GIFs organically on LinkedIn.
373906 viral
Social Media Updates3 months ago
View on LinkedIn

For years I believed my worth as an L&D operator lived entirely in the quality of what I built. I was wrong. It was only one part of a much larger puzzle. One that became even more visible as I move…

651024 viral
Learning and Development3 months ago
View on LinkedIn

I saw a company celebrating the fact they'd vibecoded 1,500 apps using AI in a single quarter. And all I could think was: are any of them any good? If you've been in L&D long enough, this will feel…

LinkedIn post image: I saw a company celebrating the fact they'd vibecoded 1,500 apps using AI in a single quarter.
591524 viral
AI Strategy3 months ago
View on LinkedIn

A few years back, I wrote an analysis on “The Hidden Impact of AI on Your Skills” when it wasn't so sexy to talk about the not so nice side effects of addictive intelligence aka AI. Then late last ye…

LinkedIn post image: A few years back, I wrote an analysis on “The Hidden Impact of AI on Your Skills” when it wasn't so sexy to talk about t
61924 viral
AI & Education3 months ago
View on LinkedIn

As a Londoner who spent 35 years never going further than Milton Keynes. A few people thought I'd lost it when I relocated to Newcastle. I guess it's the opposite move that most do. While I didn't d…

LinkedIn post image: As a Londoner who spent 35 years never going further than Milton Keynes. A few people thought I'd lost it when I relocat
521604 viral
Career Advice3 months ago
View on LinkedIn

Posting Patterns & Frequency

3.0 posts/week

Posts / Week

1

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: Europe/London

Best Performing Days

TuesdayWednesday

Best Performing Times To Post

08:00 - 10:00 GMT12:00 - 14:00 GMT

Topics & Content Focus

Primary Topics

Strategic L&D OperatorshipOrganizational Influence & Political LiteracyLearning Tech Market IntelligenceAI-Augmented Performance Support

Secondary Themes

B2B Learning Tech AcquisitionsCareer Growth via Professional NetworkingRoleplay Simulation via AI AvatarsThe 'Anti-Design' Philosophy of Impact

Industry Focus

Corporate Learning & Development (L&D)HR Tech & EdTech SaaSCorporate Strategy & Change Management

Content Categories

Contrarian Career AdviceIndustry News Aggregation (The Drop)Vulnerable Professional MemoirsNewsletter Conversion Funnels

Performance Insights

54.7%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Personal Career Milestones/Social ProofContrarian takes on L&D 'Value'AI Roleplay Implementation

Virality Signals

Self-deprecating humorChallenging industry status quoHigh-profile name dropping/Social proof

Structure & Quality

180

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.85/10

Uniqueness Score

Common Hooks

The 'Expert Myth' Debunk (e.g., 'I was wrong')The 'Old Man/Veteran' PerspectiveCurated Market Intelligence ListsVague/Curiosity-Gap Social Proof

Common Endings

Newsletter CTA with emojiInvitation to share stories/feedbackP.S. / P.P.S. stack for secondary CTAs

Value Delivery Methods

Strategic reframing of tactical tasksCuration of high-signal industry newsPractical application of AI in soft-skills training

Formatting Style

Heavy use of white spaceBullet-pointed summariesVisual hierarchy using arrows (↳, →)

Audience & Tone

YES

Question Usage

0.9%

Response Rate

Detected Tone

Battle-hardenedStrategicSelf-awareCandidsemi-formalfirst-person

Interaction Style

Thought-provoking questionsCommunity contribution requestsRelatable professional struggle sharing

Community Building Signals

Newsletter-centric ecosystemDirect email feedback loops

Writing Style Patterns

Content Strategy

Hook: The 'Expert Myth' Debunk (e.g., 'I was wrong')Tone: semi-formalCTA: Direct Newsletter Subscription

Writing style breakdown

<start of post>

I used to think that being "data-driven" meant having the most complex spreadsheet in the room.

I was 25, obsessed with metrics, and completely oblivious to the fact that nobody was looking at my charts 📊.

Seven years later, I’ve realized that data without a story is just noise. It’s a lesson many L&D pros learn the hard way, usually after a senior stakeholder yawns mid-presentation.

We think the data speaks for itself. It doesn't. You have to give it a voice that resonates with the business's actual problems.

Which, as you've probably guessed, is a skill they don't teach you in your CIPD level 5.

- -

So, in today's Steal These Thoughts! newsletter, we’re breaking down how to turn dry metrics into a narrative that actually gets you a seat at the table.

Get your tea or beverage of choice ready 🍵.

We've got lots to discuss!

--

↳ We get into the detail with

1/ Why your stakeholders don't care about completion rates

2/ The 3-step framework for storytelling with data

3/ How to use AI to find the "so what" in your reports

And much more...

---

Wanna learn about this too?

Join us ↓

🔗: https://lnkd.in/example-link

Drop your thoughts in the comments ↓

#learninganddevelopment #data

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. The Hook: A personal anecdote, a controversial opinion, or a surprising fact.
1. The 'Soft' CTA: 'Wanna learn about this too?' or 'Like the sound of that?'

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