In 2022, my last employer fired 50% of us in a single day. I was one of them. Best thing that ever happened to me. The company grew from 100 to 300 in just 4 months. It was impressive on paper but th…

LinkedIn Content Strategy & Writing Style
Helping Series A-C B2B GTM teams move 3x faster with AI. Positioning, content, launches for pipe & authority.
1 person tracking this creator on ViralBrain
Matteo Tittarelli positions himself as a GTM Engineer, a specialized operator bridging the gap between high-level B2B strategy and technical AI implementation for Series A-C startups. His content strategy centers on the "context layer," moving beyond basic automation to advocate for versioned brand memory and "refresh loops" that prevent AI systems from becoming obsolete. He is notable for his "hands-on consulting" ethos, rejecting traditional executive management in favor of building public GitHub repos and "GTM systems" that treat marketing as a technical engineering discipline. This unique intersection of product marketing and systems architecture allows him to transform static positioning into dynamic, agentic workflows that drive pipeline with technical precision.
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In 2022, my last employer fired 50% of us in a single day. I was one of them. Best thing that ever happened to me. The company grew from 100 to 300 in just 4 months. It was impressive on paper but th…

I run a solo consultancy at the speed of a 5-person team. It runs on a system most GTM teams are missing. Without it, output never compounds: ICPs go stale, positioning drifts, and your brand voice…

Most AI GTM systems become useless within 90 days. The context underneath them goes stale, and every output drifts back to generic. You build the context, ship a few campaigns, and move on. Meanwhil…

Best business decision I've made this year? I left my laptop at home for 10 days. Friends' wedding in Andalucía. A beach villa with 12 friends for the wedding weekend. Then a 600km road trip with my…

Everyone's too busy running skills. Almost nobody's checking what agents read before the skill even runs. That's where things break. I recently watched an enrichment agent personalize off a job titl…

My Pops spent 30 years climbing from zero to ESVP of a global payments company. No degree. Just pure, old-school grit and hustle. For years, I wanted to become him. I chased the title he'd been prou…

3.0 posts/week
Posts / Week
2
Total Posts Analyzed
MEDIUM
Posting Frequency
60.2%
Avg Engagement Rate
STABLE
Performance Trend
250
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.9/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
<start of post>
Most GTM strategies are built on "vibes" and outdated spreadsheets.
You spend weeks debating the ICP, only for the sales team to ignore it because the data in the CRM doesn't match the reality on the ground.
The context is broken. And when the context is broken, the AI is useless.
I spent the last week rebuilding the context layer for a Series B startup. Here is the 3-step framework we used to turn their static strategy into an automated engine:
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