LinkedIn Content Strategy & Writing Style
21 bestsellers, founding editor of the Carbon Almanac, blogger and entrepreneur.
1 person tracking this creator on ViralBrain
Seth Godin positions himself as a modern philosopher of the marketplace, operating at the intersection of human-centric marketing and cultural anthropology. His content strategy centers on short, punchy parables that challenge industrial-era thinking, using metaphors like Lego kits and rowboats to advocate for agency over compliance. He is notable for his refusal to chase the "smush" of AI-generated average, instead prioritizing emotional resonance and the dignity of connection over raw optimization. By blending business strategy with deep psychological insights, Godin provides a value proposition of clarity, helping creators and leaders distinguish between mere celebrity and work that truly matters to a specific audience.
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THE LEGO PROBLEM, REVISITED For generations, the rules of Lego were simple: many pieces, all able to connect in many ways, led to many outcomes. That almost drove the company into bankruptcy, though…
THE POWER OF POSITIVE ARGUMENT Hank Green has an interesting take on the scientific method : We advance because scientists work to persuade others that they’re correct. Every paper, statistical analy…
EAGER TO GIVE UP AGENCY We work so hard to have freedom and leverage and choice. And then, as soon as a social network, boss or cultural force instructs us to do something, we fold our tents and go…
ORGANIZATIONS THAT NEED YOU “How few people can we get away with?” That’s a question many bosses think hard about. Automate. Streamline. Improve productivity and take humans out of as many tasks as p…
THE HAVING/DOING JOB GAP It’s a dance between workers, bosses and the market. The most stable quadrant happens when a thoughtful and consistent boss hires the right person, pays them fairly, creates…
OPTIMIZING YOURSELF INTO A CORNER Organizations thrive on incremental improvement. They find a stable foundation and then build a feedback loop of relentless improvement. This leads to great efficie…
7.0 posts/week
Posts / Week
1
Total Posts Analyzed
HIGH
Posting Frequency
147.7%
Avg Engagement Rate
STABLE
Performance Trend
120
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.95/10
Uniqueness Score
YES
Question Usage
0%
Response Rate
Writing style breakdown
<start of post>
THE COMPASS AND THE MAP
The map is a detailed set of instructions. It tells you where the turns are, how high the hills are and exactly where the road ends.
Maps are wonderful when you are following a path that has already been cleared. They provide comfort and reduce the risk of getting lost.
But the map is useless when the terrain changes. When the bridge is washed out or the road is closed, the map-follower is stuck.
The compass is different.
The compass doesn't tell you which way to turn. It only tells you which way is North. It requires you to look at the horizon, to make choices and to take responsibility for the path you create.
In a world of rapid change, we are over-invested in maps and starving for people who know how to use a compass.
Which one are you carrying?
[This is a repost of my blog. The most up to date version is found there every morning. It's at seths dot blog]
<end of post>
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