LinkedIn Content Strategy & Writing Style
Senior AE @ Deel | Cold calling & sales tactics you can apply immediately
1 person tracking this creator on Viral Brain
Sheriff Shahen positions himself as a tactical practitioner-educator who bridges the gap between high-level sales theory and the "in-the-trenches" reality of cold calling. His content strategy centers on providing immediate, actionable frameworks—such as his "focus shifting" technique and "SDR 101" system—to help reps master tonality, handle objections, and build consistent daily prospecting habits. What makes him notable is his ability to distill complex psychological triggers into simple, repeatable scripts while maintaining a strong stance on human-centric sales culture over "activity theatre." He sits at an insightful intersection of traditional telemarketing grit and modern efficiency, frequently demonstrating how to integrate AI-driven research and automation without sacrificing the personal judgment and relationship-building essential to high-stakes B2B sales.
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Just flying home from Deel’s global kick-off in Dubai. It was absolutely buzzing ⚡️ Remote work is incredible. But nothing replaces meeting people in real life. The energy you feel when the people…
Here's how I structure my cold calls. (full actionable breakdown) 𝟭. 𝗨𝗽𝗳𝗿𝗼𝗻𝘁 𝗼𝗽𝗲𝗻𝗲𝗿 - 𝘀𝗸𝗶𝗽 𝘁𝗵𝗲 𝗯𝘂𝗹𝗹𝘀𝗵𝗶𝘁: Don't start with "𝘏𝘰𝘸'𝘴 𝘺𝘰𝘶𝘳 𝘥𝘢𝘺 𝘨𝘰𝘪𝘯𝘨?" Or ’’�…
I guarantee, if you do these 6 things everyday. You’ll give yourself a real shot at quota. 𝟭. 𝗣𝗿𝗼𝘀𝗽𝗲𝗰𝘁 𝟭𝟬 𝗻𝗲𝘄 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝘀 𝗮 𝗱𝗮𝘆. Find 10 new people you haven't spoken to for…
The Jordan Belfort cold calling method. (3 key learnings) Love him or hate him, the guy knew how to sell. Especially over the phone. Here are 3 legit cold calling lessons from the Wolf of Wall Str…
Sales is becoming a two-person job. You. And your AI. There are over 5 million sales reps in the US alone. AI isn’t coming for sales. It’s separating reps. And users of incumbent sequencing tools…
A cold calling trick I learned in telemarketing. (No sales training teaches this) We called it focus shifting. It saves me hundreds of conversations from going off the rails. Here’s how it works:…
5.3 posts/week
Posts / Week
1.5 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
168.2222222222222%
Avg Engagement Rate
STABLE
Performance Trend
320
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.35%
Response Rate
Writing style breakdown
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The "Permission-Based" opener is dead.
(Here is what to use instead)
𝘏𝘦𝘺, 𝘥𝘰 𝘺𝘰𝘶 𝘩𝘢𝘷𝘦 27 𝘴𝘦𝘤𝘰𝘯𝘥𝘴 𝘵𝘰 𝘵𝘢𝘭𝘬?
The problem?
Every prospect knows that's a sales script.
Their guard goes up immediately.
If you want to actually start a conversation, you need to sound like a human, not a telemarketer.
𝘏𝘦𝘺 (𝘕𝘢𝘮𝘦), 𝘐 𝘬𝘯𝘰𝘸 𝘐'𝘮 𝘤𝘢𝘵𝘤𝘩𝘪𝘯𝘨 𝘺𝘰𝘶 𝘰𝘶𝘵 𝘰𝘧 𝘵𝘩𝘦 𝘣𝘭𝘶𝘦 𝘩𝘦𝘳𝘦.
𝘐'𝘭𝘭 𝘣𝘦 𝘷𝘦𝘳𝘺 𝘣𝘳𝘪𝘦𝘧, 𝘐 𝘱𝘳𝘰𝘮𝘪𝘴𝘦.
𝘐'𝘮 𝘤𝘢𝘭𝘭𝘪𝘯𝘨 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘐 𝘯𝘰𝘵𝘪𝘤𝘦𝘥 𝘺𝘰𝘶'𝘳𝘦 𝘩𝘪𝘳𝘪𝘯𝘨 𝘧𝘰𝘳 𝘟 𝘢𝘯𝘥 𝘶𝘴𝘶𝘢𝘭𝘭𝘺 𝘵𝘩𝘢𝘵 𝘮𝘦𝘢𝘯𝘴 𝘠 𝘪𝘴 𝘢 𝘱𝘢𝘪𝘯.
That's it.
No tricks.
No fake curiosity.
Just professional courtesy.
When you respect their time, they respect your pitch.
It’s a subtle shift in tonality, but it changes the entire power dynamic of the call.
You aren't a beggar.
You're a peer with a solution.
Stop asking for permission to do your job.
What's your favorite cold call opener?
P.S. Get my full cold calling script for FREE here: https://lnkd.in/d-xPXJbV
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