Paul Evans: LinkedIn Content Strategy & Writing Style

I tested multiple AI tools this year. If you still don't know where to start, here's what you need to know ↴ AI isn’t as complicated as people make it. The hardest part isn’t even learning it, it’s…

The last few years trained many marketers to focus on conversions... 2026 is going to be a time to rethink. And the McKinsey’s State of Marketing Europe 2026 report is backing that up ↴ CMOs are o…

50 years in, here’s what I wish I knew sooner: Some of the most important lessons you learn... you learn late. Because life only teaches you certain lessons through experience. You start to see ho…

The smartest marketers are studying psychology. Because you can’t shape behaviour if you don’t understand it. Cialdini’s The Psychology of Persuasion is still one of the clearest explanations for w…

How to build a life that doesn’t drain you: Start with Ikigai. I’ve always been drawn to the way Japanese culture approaches life... Simple, deliberate, and rooted in purpose. It’s been an influen…

You don't need more goals for 2026. You need to close the gaps you’ve been avoiding in 2025. There’s lots of noise on LinkedIn about how you should plan your 'next big move' in the new year Everyo…