Paul Evans's LinkedIn Strategy, Redefining…

I tested multiple AI tools this year. If you still don't know where to start, here's what you need to know ↴ AI isn’t as complicated as people make it. The hardest part isn’t even learning it, it’s…

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AI8 months ago

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The last few years trained many marketers to focus on conversions... 2026 is going to be a time to rethink. And the McKinsey’s State of Marketing Europe 2026 report is backing that up ↴ CMOs are o…

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8 months ago

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50 years in, here’s what I wish I knew sooner: Some of the most important lessons you learn... you learn late. Because life only teaches you certain lessons through experience. You start to see ho…

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Personal Development8 months ago

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The smartest marketers are studying psychology. Because you can’t shape behaviour if you don’t understand it. Cialdini’s The Psychology of Persuasion is still one of the clearest explanations for w…

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Marketing Psychology8 months ago

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How to build a life that doesn’t drain you: Start with Ikigai. I’ve always been drawn to the way Japanese culture approaches life... Simple, deliberate, and rooted in purpose. It’s been an influen…

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Personal Development8 months ago

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You don't need more goals for 2026. You need to close the gaps you’ve been avoiding in 2025. There’s lots of noise on LinkedIn about how you should plan your 'next big move' in the new year Everyo…

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Productivity8 months ago

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Topics & Content Focus

Primary Topics

Strategic self-management for founders and operators (energy, time, boundaries, mental load)Practical influence and persuasion psychology for B2B marketing and leadershipSystems-thinking for non-linear growth (feedback loops, routines, decision cadence, accountability)Relationship and social capital as a growth asset (gratitude, support networks, reconnection)Life-stage reflection and values-based prioritisation in work and business

Secondary Themes

Year-end review and intentional planning (closing loops before setting new goals)Simplifying tech and tools to reduce cognitive noisePositioning and credibility building (authority, proof, trust)Habits and micro-systems for consistency and resilienceEmotional and mental clarity as a business advantage

Industry Focus

B2B positioning and marketing for founders, consultants, and small studiosCreator-operator audience (solopreneurs, experts, and knowledge workers)Leadership and self-leadership in professional services

Content Categories

Mindset and operating philosophy for ambitious professionalsFrameworks and checklists for execution and planningMarketing and persuasion psychology breakdownsPersonal reflection and lived-experience insightsRelationship-building and community-oriented content

Performance Insights

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Life-stage reflection and hard-won priorities (time, health, boundaries, calm)Psychology-driven influence and persuasion principles applied to modern marketingNon-linear progress and systems for staying in motion during uncertainty

Virality Signals

High comment volume on posts that invite people to share their own lessons, habits, or adviceStronger sharing on posts that feel timeless, saveable, or wisdom-oriented (life priorities, persuasion psychology)List-based frameworks and numbered systems that are easy to screenshot and re-useHooks that tap into universal experiences (aging, non-linear success, planning the new year)Clear positioning as a seasoned operator offering grounded, non-hype advice

Structure & Quality

300

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

7/10

Uniqueness Score

Common Hooks

Contrarian or reframing hooks that challenge default behaviour (e.g., focusing on closing gaps instead of setting new goals)Big, universal statements about people or success (e.g., 'Everyone wants success to be a straight line')Simple, strong claims that imply a secret advantage (e.g., 'The smartest marketers are studying psychology')Life-stage or wisdom framing that signals hard-earned insight (e.g., '50 years in, here’s what I wish I knew sooner')Short, declarative openers that feel like truths rather than hype (e.g., 'Progress is rarely solo work')

Common Endings

Invitation questions that prompt personal reflection or sharing (e.g., 'What advice would you offer…?', 'What’s 1 thing you do…?')Standardised CTA block: repost, follow, turn on notificationsOccasional PS notes for seasonal or personal touches (e.g., Christmas wishes)Soft prompts to apply the ideas (e.g., 'So take a moment to thank the people…')

Value Delivery Methods

Turns abstract ideas (trust, influence, growth) into simple, memorable frameworksGives self-audit prompts and questions that readers can act on immediatelyBlends mindset shifts with practical operating systems (loops, cadences, routines)Offers perspective from long-term experience, not just trends or tacticsReinforces positioning as a practitioner running a positioning studio, not just a commentator

Formatting Style

Short paragraphs with frequent line breaks for readabilityNumbered lists and stepwise frameworks (1️⃣, 2️⃣, 3️⃣ etc.)Arrow callouts (↳) to explain or deepen key bulletsEmphasis via single-sentence lines and white spaceDirect second-person address ('you') woven through first-person narrative ('I')

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Reflective strategistSeasoned operator-mentorCalm, grounded authorityPragmatic and psychologically awaresemi-formalfirst-person

Interaction Style

Reflection-led, inviting people to share their own experiences and advicePeer-to-peer tone, speaking to fellow operators and professionals rather than generic audiencesCommunity-oriented framing that recognises others’ contributions (crediting original posts, highlighting support from others)Emotionally intelligent prompts around gratitude, boundaries, and energy

Community Building Signals

Regularly asks for input, creating threads of advice (e.g., 'What advice would you offer to an 18-year-old today?')Encourages reconnection without agenda, reinforcing a non-transactional networking ethosNormalises thanking supporters and recognising unseen contributions, deepening relational trustCredits other creators explicitly, signalling collaborative rather than competitive posture

Writing Style Patterns

Content Strategy

Hook: Contrarian or reframing hooks that challenge default behavioTone: semi-formalCTA: Conversation-driven CTAs that request comments and

Writing style breakdown

Core characteristics

Professional, thoughtful, and reflective with a polished LinkedIn-appropriate tone.

Conversational but not overly casual; it feels like a senior operator talking to peers.

Strongly informative and practical, with a subtle motivational undercurrent.

Persuasive without being pushy; arguments are grounded in logic and evidence, not hype.

Stylistically clean and minimal; avoids overly flowery language or dramatic exaggeration.

Formality and tone

Mid-formal: uses correct grammar and structured thinking, but with direct speech patterns (“you”, “I”, contractions).

Energy level: steady, calm, and grounded. Not high-octane or hyper; more “calm authority” than “hype coach.”

Emotional tone: empathetic and human (references to family, rest, aging, gratitude) but restrained; no oversharing or melodrama.

- Frequent use of contrast and reframing

You don’t need X. You need Y.

Everyone’s focused on… But I see things differently.

Regular use of short, stand-alone lines that function as beats or “punch-ins” for emphasis.

- Use of rhetorical questions to provoke reflection, usually near the end

What’s on your list before we close out the year?

Where do you land on this?

Frequent conceptual framing: “At its core…”, “To put it simply…”, “Here’s what this really means…”

- Use of cause-effect and payoff framing

Because you can’t shape behaviour if you don’t understand it.

That’s where even just the simplest ‘Thank you’ comes in.

Use of simple, clear metaphors (straight lines vs loops; systems; foundations) but sparingly.

Addressing the reader

Heavy use of second person “you” for direct engagement and advice.

- Regular use of first person singular “I” for personal reflection and credibility

I’ve used many different tools…

As I’m building V2RSION…

- Occasional “we” when speaking about shared industry or human experience

Most of what we achieve has been touched by other people.

- Instructions are given with a confident but respectful tone

Mix of direct commands (“Start small. Pick one of these.”) and softer invitations (“It’s worth remembering this.” / “Consider…” implied more than said).

Questions are typically open-ended and reflective, not yes/no.

Voice summary

Feels like a seasoned strategist/mentor with a human, reflective side.

Balances credibility (references to McKinsey, Cialdini, AI tools) with relatability (Christmas, family, age, feeling drained).

Never condescending; assumes the reader is smart but busy and overwhelmed, so content is structured for clarity and ease.

Paul Evans

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post