Elena Bezborodova's LinkedIn Strategy, B2B…

2020 vs 2025 Between them: - New country - Life after losing my dad to cancer - Building demand gen for 5+ companies - Growing my YouTube to 9.5K and collabing with brands like Riverside & Omnisend…

13927088 viral

Career Growth9 months ago

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Being a B2B marketer today isn’t that hard. You just need to understand the product. And the problem. And the 5 ICPs. Figure out if you should categorise them based on regions, use cases, verti…

LinkedIn post image: Being a B2B marketer today isn’t that hard.

7228168 viral

B2B Marketing9 months ago

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I’m 30. Live in Barcelona. I’ve been doing B2B marketing for 10 years now. On paper my job sounds nice: - Generate qualified leads and pipeline growth - Build and scale marketing campaigns across pai…

LinkedIn post image: I’m 30. Live in Barcelona. I’ve been doing B2B marketing for 10 years now.

14710067 viral

Marketing9 months ago

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After just 3 LinkedIn posts, this happened: - I got a job opportunity - I got a consulting gig inbound - I got a paid collab request All from… 3 posts. This December, I finally allowed myself to be…

LinkedIn post image: After just 3 LinkedIn posts, this happened:

762030 viral

Personal Branding8 months ago

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If your B2B marketing report doesn’t help you make a decision in 5 minutes, it’s useless. Here’s how I think about it: My job is to give the founder / CEO / CMO / CRO a simple, honest picture of the…

LinkedIn post image: If your B2B marketing report doesn’t help you make a decision in 5 minutes, it’s useless.

3312029 viral

Marketing9 months ago

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Looking for a Senior B2B Content Marketing Manager to tell me why the copy of this post is bad. Jokes aside. One year ago, I stepped into the climate tech space to build a digital marketing strategy…

LinkedIn post image: Looking for a Senior B2B Content Marketing Manager to tell me why the copy of this post is bad.

594027 viral

Hiringover 1 year ago

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Posting Patterns & Frequency

0.2 posts/week

Posts / Week

48.8 days

Days Between Posts

Total Posts Analyzed

LOW

Posting Frequency

Timezone: Africa/Ceuta

Best Performing Days

Friday (strong general engagement and comments on tactical/reflective posts)Saturday (highest likes on personal, career-focused narrative)

Best Performing Times To Post

Late morning (around 10:00–12:00 Africa/Ceuta) for personal and reflective postsMid-afternoon (around 15:00–16:00 Africa/Ceuta) for personal-result stories tied to LinkedIn usage

Topics & Content Focus

Primary Topics

Practical B2B SaaS demand generation and pipeline design (funnel math, SQL/opp targets, ARR modeling)Early-stage B2B startup marketing foundations (first marketer playbook, GTM setup, ICP definition)Reality and psychology of being a B2B marketer (imposter syndrome, emotional volatility, behind-the-scenes work)Operational critique of common marketing habits (landing page obsession, vanity activities vs pipeline impact)

Secondary Themes

Marketing reporting and decision-making dashboards for founders/leadershipUsing customer language and SME input to drive campaigns and messagingChannel focus and prioritisation for small teams (LinkedIn, Google Ads, events, ABM)Career narrative and personal brand building for marketers via LinkedIn

Industry Focus

B2B SaaS marketingEarly-stage B2B startups (roughly 500K–3M ARR)Pipeline-driven, sales-assisted go-to-market motions

Content Categories

Step-by-step frameworks and checklistsContrarian opinion pieces on marketing tacticsPersonal storytelling and vulnerability postsHow-to explainers on metrics, funnel stages, and reportingCareer and role realism content for B2B marketers

Performance Insights

72%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Honest, vulnerable depictions of the day-to-day life of a B2B marketerPersonal narrative tied to clear outcomes from LinkedIn activity (jobs, consulting, collaborations)Deep, practical playbooks on reporting, funnel design, and first-30-days priorities

Virality Signals

Personal-vulnerability posts significantly outperform tactical posts on likes, suggesting broader relatability beyond core ICPProcess-heavy posts generate disproportionately high comments, signalling they are being used as reference material and prompting debateHooks that challenge industry norms or expose hidden emotional costs of the job drive more conversation than safe, generic tipsPosts that explicitly quantify business impact (ARR, leads, conversion rates) appear more saveable and discussion-worthy, even without going ‘viral’ on likes

Structure & Quality

350

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Personal outcome hook that implies unexpected upside from small actions (e.g. a few posts leading to jobs and deals)Direct, contrarian call-out of an industry habit (e.g. “can we admit most of our landing pages are a massive waste of time?”)High-stakes conditional statements that frame utility (“If your B2B marketing report doesn’t help you make a decision in 5 minutes, it’s useless.”)Situational ‘If you’re X, do Y’ hooks aimed at a very specific persona (first marketer, B2B startups)Abrupt personal intros that humanise the expert (“I’m 30. Live in Barcelona. I’ve been doing B2B marketing for 10 years…”)

Common Endings

Soft debate or challenge prompts (e.g. “Prove me wrong”)Invitations for input or additions (e.g. “Have I missed anything important?”)Normalising reflections that build camaraderie (“The reality is a bit more chaotic but I’m still loving what I do”)Reframing of the post as a practical takeaway (“treat weekly reporting as a trend check”)

Value Delivery Methods

Translates complex B2B funnel and ARR concepts into simple, operational math and examplesProvides concrete checklists and first-30-days roadmaps rather than abstract adviceBridges emotional reality (stress, doubt, chaos) with practical coping strategies and processesChallenges common but unexamined practices (e.g. overbuilding landing pages) with reasoning grounded in pipeline impact

Formatting Style

Long-form posts broken into short paragraphs with frequent line breaksHeavy use of bullet-point lists to decompose responsibilities, steps, or funnel mathNumbered or clearly segmented steps (Step 1, Step 2, etc.) for process explanationOccasional emojis to label sections or inject levity, but used sparinglyUse of arrows and symbols (→, /, ≤) to show flow, conversion paths, and logic

Audience & Tone

YES

Question Usage

0.8%

Response Rate

Detected Tone

Smart-casual, relatable expertOperationally rigorous but self-deprecatingDirect and no-nonsense with flashes of humourData-literate yet emotionally transparentsemi-formalfirst-person

Interaction Style

Conversational and peer-to-peer, speaking as a practitioner to other practitionersInvites disagreement and alternative experiences through challenge languageNormalises struggles and insecurities to create psychological safety for marketersAddresses a clearly defined audience (B2B marketers/founders) with insider jargon that signals in-group membership

Community Building Signals

Uses inclusive ‘we’ framing to present marketing challenges as shared problems rather than personal failuresOpenly shares self-doubt and behind-the-scenes chaos, encouraging others to share similar storiesPositions herself as the ‘first marketer’/operator archetype many followers can see themselves inEncourages commenters to add missing steps, contradict her, or refine her frameworks, fostering collaborative refinement

Writing Style Patterns

Content Strategy

Hook: Personal outcome hook that implies unexpected upside from smTone: semi-formalCTA: Implicit CTAs to think differently about a process

Writing style breakdown

- Core characteristics

Professional but very human, conversational B2B voice.

Mix of informative, opinionated, and lightly self-deprecating humor.

Feels like a smart peer or mentor talking candidly, not a corporate brand.

Tone is direct and clear, but never aggressive; assertive rather than confrontational.

- Language is mostly neutral-professional with frequent casual touches

Contractions everywhere: don’t, can’t, we’re, I’m.

Colloquialisms: “move the needle”, “tiny experiments”, “flopped campaign”, “you get the idea”.

Occasional slangy or playful phrasing: “to the moon”, “have fun digging deeper”, “need an SEO star”.

No heavy jargon for its own sake; when jargon appears, it’s meaningful (ARR, ICP, SQL, opps, GTM, ABM, pipeline).

- Emotional tone and energy

Medium-to-high energy, but grounded.

- Posts alternate between

High-energy hooks (“Being a B2B marketer today isn’t that hard.” which is actually ironic).

Reflective passages (career timelines, grief, moving countries).

Emotional openness is normal: grief, self-doubt, stress, joy, excitement about work.

Humor is often used to soften hard truths or frustrations.

- Frequent use of

Rhetorical questions (“can we admit…?”, “Have I missed anything important?”).

Parallel structures (“You need to understand the product. And the problem. And the 5 ICPs.”).

Contrast (“On paper my job sounds nice: … In reality, here’s what I actually do for a living”).

Understatement and dry humor (“Step 4. Cry”, “Easy.” as a punchline).

Strong use of lists to structure thinking (checklists, breakdowns, back-of-the-envelope math).

Small narrative beats inside explanations (mini stories within an instructional post).

- Mostly second person (“you”) when teaching, advising, or challenging

If you’re the first marketer… do these boring things…

You just need to understand the product. And the problem.

- First-person singular for personal stories, experience, and opinions

I’m 30. Live in Barcelona.

Here’s how I think about it:

- First-person plural “we” when discussing shared realities in B2B

At some point we all have to stop and ask…

We all know most B2B websites convert terribly.

- Commands are usually direct but friendly

Do these boring things…

Ask the founding team 2 questions:

Make a bottom-up plan…

- Suggestions framed as inclusive thinking

That’s your time to ask, for example:

Be ready to tweak the plan constantly…

Elena Bezborodova

Warm Analysis

Performance Overview

Top Posts by Engagement