Tycho Luijten's LinkedIn Strategy, CEO @Dapper

I got arrested and interrogated yesterday. Not by regular police, but by the LBI (LinkedIn Bureau of Investigation). Apparently, I’m under investigation for a pretty serious crime: LinkedIn engageme…

1.6K38154100 viral

LinkedIn Marketing7 months ago

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Damnit.. I had no idea this meeting was being recorded. But I guess this perfectly illustrates what happens when marketers don't listen to their founder… PS: What do you guys think of changing our n…

8741711348 viral

Branding7 months ago

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LinkedIn is not ready for this one. Lara Acosta Henry Hayes Steven van Marle Michael Grocholsky

LinkedIn post image: LinkedIn is not ready for this one.

505114128 viral

7 months ago

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Last week we were in London and got to hang out with my friend Lara Acosta for a couple of days. She's now one of the biggest female creators on LinkedIn with 300k+ followers, while building on Inst…

LinkedIn post image: Last week we were in London and got to hang out with my friend Lara Acosta for a couple of days.

349125225 viral

Personal Branding7 months ago

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Here's how we make 2 viral LinkedIn videos every single month at Dapper: The answer might not satisfy you, but it's all in the processes haha. We have two types of videos: 𝗟𝗲𝗮𝗻 & 𝗠𝗲𝗮𝗻 𝗩𝗶�…

LinkedIn post image: Here's how we make 2 viral LinkedIn videos every single month at Dapper:

37167119 viral

LinkedIn Content Marketing7 months ago

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Video content is so much more powerful than any other type of content. This morning, I had a sales call with someone who has seen dozens of my LinkedIn videos. He said it felt like he already knew m…

26066516 viral

Video Marketing7 months ago

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Topics & Content Focus

Primary Topics

Creator-led B2B growth (personal brand as a SaaS distribution engine)Systems-driven content production (repeatable processes for consistent output)LinkedIn-native performance strategy (engagement mechanics, competitive benchmarking)

Secondary Themes

Behind-the-scenes founder/agency dynamics (marketing vs founder decisions)Humor and platform meta-commentary as reach leverageSelective, workflow-level AI usage (assistive not idea-generating)

Industry Focus

B2B SaaS marketing and distributionLinkedIn content strategy for founders/creatorsAgency/production-led social video for B2B

Content Categories

Tactical playbooks and operating proceduresCreator economy case studies (proof via proximity)Platform-native entertainment (satire, skits, memes)Behind-the-scenes / reality-of-the-work contentMotivational performance framing (reps, consistency, volume)

Performance Insights

752%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Humor + LinkedIn meta-satire (platform in-jokes, faux authority scenarios)Behind-the-scenes conflict/relatability (marketing vs founder decisions, recorded meeting vibe)Creator-brand-to-revenue narratives (personal brand driving SaaS outcomes)

Virality Signals

High-concept cold open (scroll-stopping first line)Insider references and namedrops that signal in-group statusRelatable workplace/creator truths packaged as entertainmentHigh-contrast formatting (one-sentence lines, suspense spacing)Specificity (numbers, recurring rituals, time blocks) that feels "real" and repeatable

Structure & Quality

190

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Pattern-interrupt headline that reads like a story twist (e.g., faux-crisis / accusation / unexpected event)Specific result + proximity framing (being with a high performer, revealing the real reason behind outcomes)Contrarian simplification (reduce a complex goal to a memorable rule like incremental advantage)Process promise hook ("here’s how we do X every month")Behind-the-scenes teaser (implying footage, meetings, or internal moments)

Common Endings

Direct question to solicit opinionsOpen invite for questions in commentsMotivational push toward higher standards (think bigger, do more reps)Actionable prompt (pick a set of examples and start this week)

Value Delivery Methods

Turns intangible outcomes ("going viral") into controllable inputs (processes, recurring blocks, reps)Provides executable operating models (monthly content cadence, idea backlog, scripting workflow)Uses case-study proximity to make lessons feel earned rather than theoreticalBalances education with entertainment to expand reach without diluting credibility

Formatting Style

Short paragraphs with heavy line breaks for mobile scanningBulleted lists to translate narrative into tacticsOccasional bold/typographic emphasis for section headersConversational asides (parentheticals, "haha", "PS")Concrete numbers used as credibility anchors (e.g., MRR)

Audience & Tone

YES

Question Usage

0.25%

Response Rate

Detected Tone

Smart-casual operatorRelatable builder with producer brainPlayful strategist (edutainment)Pragmatic, systems-first thinkerConfident without being clinicalinformalfirst-person

Interaction Style

Comment-bait via questions and opinion polls (naming, reactions, "what do you think")Playful community participation (people riffing on the joke / scenario)Q&A facilitation (inviting tactical questions after a playbook post)

Community Building Signals

Creates shared language and inside jokes around LinkedIn culturePositions peers/other creators as characters in a recurring universeSignals approachability through open-comment invitations and conversational tone

Writing Style Patterns

Content Strategy

Hook: Pattern-interrupt headline that reads like a story twist (e.Tone: informalCTA: Comment-based CTA (questions, opinions, "drop them

Writing style breakdown

I used to think that 'quality' was the only thing that mattered on LinkedIn.

I’d spend 4 hours crafting a single post, obsessing over every comma.

Then I watched how the top 1% actually operate.

It’s not just quality. It’s 'quality at scale.'

Here is the reality of high-level creators

They don't wait for inspiration; they have a system.

They don't post when they feel like it; they post because it's Tuesday.

They don't guess what works; they look at the data.

I realized that my 'perfectionism' was actually just a lack of a proper system.

Once we implemented a recurring 'content sprint' at Dapper, everything changed. We stopped worrying about being perfect and started focusing on being 'consistent.'

The result?

Our engagement didn't just grow—it compounded.

Stop trying to write the perfect post.

Start building the system that allows you to write 10 great ones.

Quantity leads to quality. Not the other way around!

What’s one part of your content process you’re struggling to automate?

Tycho Luijten

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post