LinkedIn Content Strategy & Writing Style
CEO @Dapper | We build B2B Marketing Engines that generate pipeline
1 person tracking this creator on Viral Brain
Tycho Luijten positions himself as a high-growth CEO who bridges the gap between creative storytelling and systematized B2B demand generation. His content strategy centers on the "mechanics of visibility," moving beyond vague advice to offer transparent breakdowns of video production workflows and the compounding power of personal branding. He is notable for his focus on operationalizing creativity, often using his own agency, Dapper, as a live laboratory to prove that viral engagement is a result of rigorous processes rather than mere luck. By blending high-production video experiments with a "10% better" competitive philosophy, Tycho creates a unique intersection of founder-led transparency and tactical marketing engineering that makes complex brand-building feel both attainable and professional.
34.5K
11.5K
752
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3.8
296
1
I got arrested and interrogated yesterday. Not by regular police, but by the LBI (LinkedIn Bureau of Investigation). Apparently, I’m under investigation for a pretty serious crime: LinkedIn engageme…
Damnit.. I had no idea this meeting was being recorded. But I guess this perfectly illustrates what happens when marketers don't listen to their founder… PS: What do you guys think of changing our n…
LinkedIn is not ready for this one. Lara Acosta Henry Hayes Steven van Marle Michael Grocholsky
Last week we were in London and got to hang out with my friend Lara Acosta for a couple of days. She's now one of the biggest female creators on LinkedIn with 300k+ followers, while building on Inst…
Here's how we make 2 viral LinkedIn videos every single month at Dapper: The answer might not satisfy you, but it's all in the processes haha. We have two types of videos: 𝗟𝗲𝗮𝗻 & 𝗠𝗲𝗮𝗻 𝗩𝗶�…
Video content is so much more powerful than any other type of content. This morning, I had a sales call with someone who has seen dozens of my LinkedIn videos. He said it felt like he already knew m…
3.8 posts/week
Posts / Week
2.2 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
752%
Avg Engagement Rate
STABLE
Performance Trend
190
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.25%
Response Rate
Writing style breakdown
<start of post>
I used to think that 'quality' was the only thing that mattered on LinkedIn.
I’d spend 4 hours crafting a single post, obsessing over every comma.
Then I watched how the top 1% actually operate.
It’s not just quality. It’s 'quality at scale.'
They don't wait for inspiration; they have a system.
They don't post when they feel like it; they post because it's Tuesday.
They don't guess what works; they look at the data.
I realized that my 'perfectionism' was actually just a lack of a proper system.
Once we implemented a recurring 'content sprint' at Dapper, everything changed. We stopped worrying about being perfect and started focusing on being 'consistent.'
The result?
Our engagement didn't just grow—it compounded.
Stop trying to write the perfect post.
Start building the system that allows you to write 10 great ones.
Quantity leads to quality. Not the other way around!
What’s one part of your content process you’re struggling to automate?
<end of post>
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