Brand Positioning Advisor to Founders & Growth-Stage Companies | 15+ Years Building Distinct, Market-Leading Brands
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๐ง๐ต๐ฒ ๐ฃ๐ฟ๐ถ๐ฐ๐ฒ ๐ผ๐ณ ๐ฃ๐ฟ๐ผ๐ณ๐ฒ๐๐๐ถ๐ผ๐ป๐ฎ๐น ๐ง๐ฟ๐๐๐: ๐ ๐ณ-๐๐ฎ๐ธ๐ต ๐๐ฒ๐๐๐ผ๐ป When Mr. Saurabh Gupta, a client I respect immensely, introduced me to his friend ๐๐๐ต๐ถ๐๐ต ๐๐ฒ๐ฑ๐ถ๐ฎ, forโฆ
Writing style breakdown
<start of post> ๐ฌ๐ผ๐๐ฟ ๐น๐ผ๐ด๐ผ ๐ถ๐๐ปโ๐ ๐๐ผ๐๐ฟ ๐ฏ๐ฟ๐ฎ๐ป๐ฑ.
Itโs just the hat your brand wears.
You can spend โน10 Lacs on a 'minimalist' icon. You can hire the best agency in London. You can argue over shades of blue for three months.
But if your product is average, your logo is just a ๐๐ฎ๐ฟ๐ป๐ถ๐ป๐ด ๐น๐ฎ๐ฏ๐ฒ๐น.
Branding is the ๐ด๐ฎ๐ฝ between what you say and what you do. When that gap is wide, trust leaks. When that gap is closed, price becomes irrelevant.
Founders look at the bitten apple and think, 'I need a symbol that iconic.' They forget that the symbol only means something because the ๐ฒ๐ ๐ฝ๐ฒ๐ฟ๐ถ๐ฒ๐ป๐ฐ๐ฒ was consistent for 40 years.
The logo didn't build the trust. The trust built the logo.
- Stop obsessing over visuals. - Start obsessing over the 'Unarguable Value.' - Design is the skin; Strategy is the skeleton.
If the skeleton is broken, the skin just sags.
Are you building a brand, or are you just decorating a business? Letโs discuss below. ๐
#BrandStrategy #MarketingTruths #DesignThinking #BusinessGrowth #FounderMindset <end of post>
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JAGUAR orย ๐๐๐ ๐๐๐จ๐ฅ? ๐ ๐๐ฎ๐ ๐๐ผ๐ฑ๐ฎ๐ ๐๐ฒ๐ฎ๐ฟ๐ ๐ผ๐น๐ฑ ๐๐ต๐ฒ๐ป ๐ ๐ณ๐ผ๐๐ป๐ฑ ๐๐ต๐ถ๐ ๐ผ๐๐... Most people think it's all about luxury, just like the car brand. High-end bathrooms. Top-sโฆ
๐ ๐ฎ๐ฌ๐ฎ๐ฒ ๐๐ฎ๐ ๐ ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐๐ผ๐ปโ๐ ๐ฏ๐ฒ ๐๐ผ๐ป ๐ฏ๐ ๐บ๐ผ๐ฟ๐ฒ ๐ป๐ผ๐ถ๐๐ฒ, ๐ฏ๐๐ ๐ฏ๐ ๐บ๐ผ๐ฟ๐ฒ ๐บ๐ฒ๐ฎ๐ป๐ถ๐ป๐ด ๐ฏ ๐ก ๐๐ฟ๐ฎ๐ป๐ฑ ๐๐. ๐๐ฒ๐บ๐ฎ๐ป๐ฑ: 43% of teams are still demand-driven, onโฆ
๐ง๐ต๐ฒ ๐๐ผ๐ฟ๐๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ฎ๐ฑ๐๐ถ๐ฐ๐ฒ you'll ever hear: Name your company ๐๐๐๐ข๐ง Yet, in 2012, that is exactly what Prabhkiran Singh decided to do. And it became a masterstroke in moderโฆ
๐ฌ๐ผ๐โ๐ฟ๐ฒ ๐๐ฎ๐๐๐ถ๐ป๐ด ๐บ๐ฎ๐ฟ๐ธ๐ฒ๐๐ถ๐ป๐ด ๐บ๐ผ๐ป๐ฒ๐. Not because youโre bad at it. Because you think marketing builds brands. Marketing promotes. It amplifies. It gets attention. Branding locksโฆ
If your brand is competing on price, itโs ๐ป๐ผ๐ ๐ฎ ๐ฝ๐ฟ๐ถ๐ฐ๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ. Itโs a ๐ฝ๐ผ๐๐ถ๐๐ถ๐ผ๐ป๐ถ๐ป๐ด ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ.