Rachit Khatri

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𝗬𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗲 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗬𝗼𝘂𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗶𝘀. 📉

I recently spoke to a founder who was terrified of raising his prices by 20%. He was convinced he would lose every single customer to the 'cheaper' guy down the street.

I told him: "𝗜𝗳 𝘁𝗵𝗲𝘆 𝗼𝗻𝗹𝘆 𝘀𝘁𝗮𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗰𝗵𝗲𝗮𝗽, 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱. 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗼𝗺𝗺𝗼𝗱𝗶𝘁𝘆."

He raised the price anyway.

He lost 5% of his customers.

His profit margins doubled.

𝗪𝗵𝘆?

Because he stopped trying to be the 'affordable' option and started being the 'only' option.

When you compete on price, you are in a race to the bottom. And the problem with the race to the bottom is that you might win. 🏁

A strong brand makes price irrelevant.

It creates a category of one.

It turns a transaction into a transformation.

If people are haggling with you, it’s because you haven't given them a reason to value you beyond the invoice.

𝟭. Are you solving a $100 problem or a $10,000 problem?

𝟮. Is your visual identity screaming 'discount' while your pitch says 'premium'?

𝟯. Can your customer find an alternative in 30 seconds on Google?

If the answer to #3 is yes, you aren't a brand yet. You're just a choice.

𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗽𝗼𝗹𝗶𝗰𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗶𝗻𝗴. 🛡️

What’s the biggest objection you hear when you talk about your price? Let’s fix the positioning in the comments. 👇

#Branding #Strategy #Pricing #BusinessGrowth #Founders #Marketing

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