LinkedIn Content Strategy & Writing Style
Brand & Positioning Leader | Helping Growth-Stage Companies Build Category-Defining Brands | 15+ Years | D2C · Startup
1 person tracking this creator on Viral Brain
Rachit positions himself as a high-stakes brand and positioning strategist who bridges the gap between creative identity and commercial viability for growth-stage startups. His content strategy centers on the "cost of confusion," using a mix of brutal audits and cross-industry analogies to prove that branding is a financial lever rather than a decorative expense. He is notable for his anti-fluff pragmatism, often critiquing major market leaders like Lay's or the over-reliance on AI-generated imagery to warn founders about the "trust tax" of inconsistent messaging. By creating a unique intersection of FMCG-style discipline and startup agility, he challenges sectors like healthcare and education to abandon legacy jargon in favor of the sharp, aggressive positioning typically reserved for consumer goods.
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Lay's 𝗶𝘀 𝗽𝗹𝗮𝘆𝗶𝗻𝗴 𝗶𝘁 𝘀𝗮𝗳𝗲. They just launched a refreshed brand identity in #India. Part of their largest global refresh in a nearly 100-year history. New packs roll out nationwide fr…
𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗲 𝗼𝗳 𝗣𝗿𝗼𝗳𝗲𝘀𝘀𝗶𝗼𝗻𝗮𝗹 𝗧𝗿𝘂𝘀𝘁: 𝗔 𝟳-𝗟𝗮𝗸𝗵 𝗟𝗲𝘀𝘀𝗼𝗻 When Mr. Saurabh Gupta, a client I respect immensely, introduced me to his friend 𝗔𝘀𝗵𝗶𝘀𝗵 𝗞𝗲𝗱𝗶𝗮, for…
JAGUAR or 𝗝𝗔𝗜 𝗞𝗔𝗨𝗥? 𝗜 𝘄𝗮𝘀 𝘁𝗼𝗱𝗮𝘆 𝘆𝗲𝗮𝗿𝘀 𝗼𝗹𝗱 𝘄𝗵𝗲𝗻 𝗜 𝗳𝗼𝘂𝗻𝗱 𝘁𝗵𝗶𝘀 𝗼𝘂𝘁... Most people think it's all about luxury, just like the car brand. High-end bathrooms. Top-s…
𝗔𝘁𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗙𝗼𝘂𝗻𝗱𝗲𝗿𝘀 𝗬𝗼𝘂𝗿 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗹𝗲𝗮𝗸𝗶𝗻𝗴 𝗰𝗮𝘀𝗵 𝗮𝗻𝗱 𝘁𝗿𝘂𝘀𝘁 💸. Here's why nobody on your team is telling the same story. Marketing says one thing. Sales…
𝗚𝗿𝗼𝘄𝘁𝗵 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗺𝗼𝘀𝘁 𝗯𝗿𝗮𝗻𝗱𝘀 𝗰𝗼𝗺𝗽𝗿𝗼𝗺𝗶𝘀𝗲 𝘁𝗵𝗲𝗶𝗿 𝗶𝗱𝗲𝗻𝘁𝗶𝘁𝘆. 🚩 Many pursue expansion at all costs, chasing new markets and broader audiences. This is the poin…
🚀 𝟮𝟬𝟮𝟲 𝗕𝟮𝗕 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘄𝗼𝗻’𝘁 𝗯𝗲 𝘄𝗼𝗻 𝗯𝘆 𝗺𝗼𝗿𝗲 𝗻𝗼𝗶𝘀𝗲, 𝗯𝘂𝘁 𝗯𝘆 𝗺𝗼𝗿𝗲 𝗺𝗲𝗮𝗻𝗶𝗻𝗴 🎯 💡 𝗕𝗿𝗮𝗻𝗱 𝘃𝘀. 𝗗𝗲𝗺𝗮𝗻𝗱: 43% of teams are still demand-driven, on…
3.1 posts/week
Posts / Week
2.5 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
4.888888888888889%
Avg Engagement Rate
STABLE
Performance Trend
190
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.74/10
Uniqueness Score
YES
Question Usage
0.22%
Response Rate
Writing style breakdown
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𝗬𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗲 𝗶𝘀𝗻'𝘁 𝘁𝗵𝗲 𝗽𝗿𝗼𝗯𝗹𝗲𝗺. 𝗬𝗼𝘂𝗿 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝗶𝗻𝗴 𝗶𝘀. 📉
I recently spoke to a founder who was terrified of raising his prices by 20%. He was convinced he would lose every single customer to the 'cheaper' guy down the street.
I told him: "𝗜𝗳 𝘁𝗵𝗲𝘆 𝗼𝗻𝗹𝘆 𝘀𝘁𝗮𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝘆𝗼𝘂'𝗿𝗲 𝗰𝗵𝗲𝗮𝗽, 𝘆𝗼𝘂 𝗱𝗼𝗻'𝘁 𝗵𝗮𝘃𝗲 𝗮 𝗯𝗿𝗮𝗻𝗱. 𝗬𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗰𝗼𝗺𝗺𝗼𝗱𝗶𝘁𝘆."
He raised the price anyway.
He lost 5% of his customers.
His profit margins doubled.
𝗪𝗵𝘆?
Because he stopped trying to be the 'affordable' option and started being the 'only' option.
When you compete on price, you are in a race to the bottom. And the problem with the race to the bottom is that you might win. 🏁
A strong brand makes price irrelevant.
It creates a category of one.
It turns a transaction into a transformation.
If people are haggling with you, it’s because you haven't given them a reason to value you beyond the invoice.
𝟭. Are you solving a $100 problem or a $10,000 problem?
𝟮. Is your visual identity screaming 'discount' while your pitch says 'premium'?
𝟯. Can your customer find an alternative in 30 seconds on Google?
If the answer to #3 is yes, you aren't a brand yet. You're just a choice.
𝗕𝗿𝗮𝗻𝗱𝗶𝗻𝗴 𝗶𝘀 𝘁𝗵𝗲 𝗶𝗻𝘀𝘂𝗿𝗮𝗻𝗰𝗲 𝗽𝗼𝗹𝗶𝗰𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗶𝗰𝗶𝗻𝗴. 🛡️
What’s the biggest objection you hear when you talk about your price? Let’s fix the positioning in the comments. 👇
#Branding #Strategy #Pricing #BusinessGrowth #Founders #Marketing
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