Some news...I am genuinely humbled and incredible proud to have been appointed as a Deputy Lieutenant for the West Midlands. This voluntary role supports the Lord-Lieutenant of the West Midlands as H…


LinkedIn Content Strategy & Writing Style
Vice Chairman of the Midlands region for Barclays | Co-Founder of Element45 I Deputy Lieutenant for the West Midlands I Leader I Advisor I ‘Brummie of the Year 2024/25’ | Views are my own
1 person tracking this creator on ViralBrain
Paul Faulkner positions himself as the ultimate regional power broker, seamlessly bridging the gap between high-level corporate banking and grassroots civic leadership. His content strategy centers on a high-frequency "boots on the ground" narrative, where he uses his platform to amplify local talent, celebrate regional milestones, and validate the work of others across the West Midlands. What makes him notable is his ability to humanize a massive institution like Barclays by framing its activities through the lens of hyper-local economic stewardship rather than just financial services. He masterfully navigates the intersection of corporate influence and civic duty, moving from boardrooms and economic summits to community grant boards and cricket clubs with a consistent tone of authentic regional pride.
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Some news...I am genuinely humbled and incredible proud to have been appointed as a Deputy Lieutenant for the West Midlands. This voluntary role supports the Lord-Lieutenant of the West Midlands as H…

Wow!! What a night for everyone associated with Aston Villa Football Club!! 🏆 Congratulations to the team, the backroom staff and of course the manager, Unai Emery (I think I was right to call him a…

Thank you to everybody who joined us last night for the ‘Barclays in Birmingham’ event at the fabulous Trillium restaurant in One Snowhill. The place was packed and this was a brilliant opportunit…

Congratulations to Henry Carpenter on a highly successful and really fun night at the inaugural Birmingham Business Best Places to Work Awards. As anyone who knows Henry will attest, he is one of ‘t…

Great customer satisfaction is the bedrock of any successful business - after all, without customers you don’t really have much! Being ‘client obsessed’ and having a clear focus on customer satisfact…

A lovely day in Leicester celebrating World Culture Day with the Barclays team and a host of clients and partners. Well done to Amit Sonpal and colleagues for putting on a brilliant event that brou…

5.0 posts/week
Posts / Week
1
Total Posts Analyzed
HIGH
Posting Frequency
76.9%
Avg Engagement Rate
STABLE
Performance Trend
850
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
NO
Question Usage
0.6%
Response Rate
Writing style breakdown
The author’s voice is professional, celebratory, and deeply rooted in regional advocacy. It is a 'connector' persona—someone who exists at the intersection of corporate banking, community leadership, and regional development. The tone is consistently positive, high-energy, and supportive, functioning as a digital 'pat on the back' for colleagues, clients, and local institutions.
The writing is professional yet warm. It avoids the coldness of corporate jargon in favor of 'people-first' language. It is highly structured but feels spontaneous because it often recounts a specific day or event. The author acts as a cheerleader for the West Midlands and East Midlands regions, using a 'civic-minded professional' tone that balances business objectives with community impact.
The energy is fast-paced and 'on-the-move.' The author frequently uses verbs that imply motion or activity ('starting with,' 'wrapping up,' 'squeezing in,' 'driving forward'). There is a palpable sense of momentum and a genuine enthusiasm for the success of others.
Name-dropping with purpose: The author frequently tags or mentions specific individuals and their titles/honors (e.g., 'DL', 'O.B.E.', 'CBE') to lend prestige and show respect.
Regional Pride: Constant references to the 'Midlands,' 'Birmingham,' 'Sutton Coldfield,' and 'regional growth.'
Superlatives: Frequent use of words like 'preeminent,' 'brilliantly,' 'magnificent,' and 'inspiring.'
Parenthetical asides: Using dashes or commas to add extra context or a personal touch (e.g., '—two Peers & two Profs!').
The author writes primarily in the first person ('I', 'I'm', 'we'). The reader is addressed indirectly as part of a 'network.' The author rarely uses direct commands, preferring to 'share' news or 'congratulate' others, which positions the author as a peer rather than an instructor.
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