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Paul Faulkner DL

Paul Faulkner DL

LinkedIn Content Strategy & Writing Style

Vice Chairman of the Midlands region for Barclays | Co-Founder of Element45 I Deputy Lieutenant for the West Midlands I Leader I Advisor I ‘Brummie of the Year 2024/25’ | Views are my own

United Kingdom
36 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Paul Faulkner positions himself as the preeminent civic connector and regional champion for the West Midlands, seamlessly bridging the gap between high-level corporate banking and grassroots community development. His content strategy centers on a "boots on the ground" narrative, where he uses his platform to spotlight regional economic summits, charitable milestones like Kids’ Village, and the achievements of rising talent within Barclays. What makes Faulkner notable is his ability to blend the prestige of a Deputy Lieutenant with the accessibility of a local advocate, moving fluidly between cricket grounds, university charters, and industrial panels. His work represents a sophisticated intersection of institutional leadership and hyper-local philanthropy, framing business growth not just as a financial metric, but as a collective effort to enhance the social fabric of the Midlands.

Performance Overview

Followers

21.1K

Connections

20.4K

Avg. Engagement

72

Engagement Rate

Posts/Week

Viral Score

36

Posts Analyzed

2

Top Posts by Engagement

Some news...I am genuinely humbled and incredible proud to have been appointed as a Deputy Lieutenant for the West Midlands. This voluntary role supports the Lord-Lieutenant of the West Midlands as H…

LinkedIn post image: Some news...I am genuinely humbled and incredible proud to have been appointed as a Deputy Lieutenant for the West Midla
1.4K3346100 viral
Public Service4 months ago
View on LinkedIn

Wow!! What a night for everyone associated with Aston Villa Football Club!! 🏆 Congratulations to the team, the backroom staff and of course the manager, Unai Emery (I think I was right to call him a…

LinkedIn post image: Wow!! What a night for everyone associated with Aston Villa Football Club!! 🏆
37917122 viral
Sports Management5 months ago
View on LinkedIn

Thank you to everybody who joined us last night for the ‘Barclays in Birmingham’ event at the fabulous Trillium restaurant in One Snowhill. The place was packed and this was a brilliant opportunit…

LinkedIn post image: Thank you to everybody who joined us last night for the ‘Barclays in Birmingham’ event at the fabulous Trillium restaura
29513518 viral
Corporate Strategy & Events4 months ago
View on LinkedIn

Congratulations to Henry Carpenter on a highly successful and really fun night at the inaugural Birmingham Business Best Places to Work Awards. As anyone who knows Henry will attest, he is one of ‘t…

LinkedIn post image: Congratulations to Henry Carpenter on a highly successful and really fun night at the inaugural Birmingham Business Best
137749 viral
Corporate Culture & Events4 months ago
View on LinkedIn

Delighted to be at The Midlands Economic Summit today, the preeminent event for pulling together the business communities from the East & West Midlands to discuss regional economic growth - which cert…

LinkedIn post image: Delighted to be at The Midlands Economic Summit today, the preeminent event for pulling together the business communitie
119559 viral
Regional Economic Development4 months ago
View on LinkedIn

Great customer satisfaction is the bedrock of any successful business - after all, without customers you don’t really have much! Being ‘client obsessed’ and having a clear focus on customer satisfact…

LinkedIn post image: Great customer satisfaction is the bedrock of any successful business - after all, without customers you don’t really ha
105979 viral
Customer Experience4 months ago
View on LinkedIn

Posting Patterns & Frequency

2.5 posts/week

Posts / Week

2

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: Europe/London

Best Performing Days

TuesdayWednesday

Best Performing Times To Post

Morning (08:00 - 10:00)Late Afternoon (16:00 - 17:00)

Topics & Content Focus

Primary Topics

Regional Economic Ecosystem AdvocacyCorporate Philanthropy & Social ImpactTalent Recognition & Career Stewardship

Secondary Themes

B2B Relationship BankingOperational Milestones & InfrastructureProfessional Award Ecosystems

Industry Focus

Midlands UK Business & FinanceCorporate Social Responsibility (CSR)Commercial Banking Leadership

Content Categories

Event DebriefsColleague SpotlightCharity Progress UpdatesIndustry Award Promotion

Performance Insights

72%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Early-career talent recognitionHigh-impact local charity milestones

Virality Signals

Tagging high-profile local figures (MBEs, DLs)Celebrating 'Future Faces' and young professionalsHyper-local geographic tagging (#Midlands)

Structure & Quality

165

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

0.75/10

Uniqueness Score

Common Hooks

The 'Gratitude-First' OpeningThe 'Event Milestone' AnnouncementThe 'Peer Recognition' Shoutout

Common Endings

Future-looking optimismGood luck wishes to nomineesCall for continued community support

Value Delivery Methods

Social proof for local businessesVisibility for charitable causesPublic validation of colleague performance

Formatting Style

Multi-paragraph narrativeStrategic use of emojis (🚀, 🎄, 🏏)Tag-heavy attribution lists

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Civic-Minded LeaderSupportive MentorInstitutional Ambassadorsemi-formalfirst-person

Interaction Style

CelebratorySupportiveNetworking-centric

Community Building Signals

Active participation in regional Chambers of CommerceTrustee-level involvement in local non-profitsCross-promotion of regional award ceremonies

Writing Style Patterns

Content Strategy

Hook: The 'Gratitude-First' OpeningTone: semi-formalCTA: Soft encouragement to support a cause

Writing style breakdown

<start of post>

A fantastic evening at the University of Birmingham attending the annual Alumni Awards, celebrating the incredible achievements of graduates who are making a real difference across the globe.

It was a privilege to hear the stories of innovation, resilience, and leadership from this year's winners. The impact that the University has on the city and the wider region is truly profound, and seeing the next generation of talent flourishing is a testament to the hard work of the entire faculty.

Special mention to the Vice-Chancellor for hosting such an inspiring event, and it was great to catch up with so many familiar faces from the Midlands business community throughout the night.

The energy in the room was infectious—a perfect reminder of why Birmingham continues to be such a vibrant hub for talent and enterprise! 🚀

#Business #Midlands #UoB

<end of post>

1. OVERALL WRITING STYLE & VOICE
2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW

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