experiment (CRO) to grow + stop gut-based decisions. Helping Product build data-driven orgs with A/B testing · co-Founder Women in Experimentation · CRO Agency & Freelancer Coaching · CXL Instructor
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the podcast with PM Aurora Moreno Herrera from Hellofresh was so valuable that their legal team didn't let us publish it. 😱 but: this short still made the cut. How do they measure the 'quality' of…
a way to learn from a lot of smart people? a PODCAST. with the The Initial we want to learn from as much people in Experimentation, Product and Data Science as possible. » we’ll share the highlights…
our client did $12 million in extra revenue in 1 month bc of our a/b testing program... and we refused to work with them more they begged us to do more hours asked if they could hire our team the ans…
DANGERS of scaling insignificant test with Alisa Antypova (ex-Preply & ADC Consulting) in this episode we talk about: product teams that would implement insignificant tests in her role of PM she saw…
𝐲𝐨𝐮 𝐜𝐚𝐧’𝐭 𝐫𝐞𝐧𝐭 𝐞𝐱𝐩𝐞𝐫𝐢𝐦𝐞𝐧𝐭𝐚𝐭𝐢𝐨𝐧 » 𝐲𝐨𝐮 𝐧𝐞𝐞𝐝 𝐭𝐨 𝐨𝐰𝐧 𝐢𝐭 let me explain: my background: » i’ve run an agency for 2 years… i thought it made sense (it didn’t) » i…
you can split traffic based on a combo of flight routes and departure times that's how an airline that ADC Consulting works for tests pricing not a 50/50 split 'switchback design' is what it's calle…
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