Maxx Blank: LinkedIn Content Strategy & Writing Style

Five years ago, Triple Whale was just AJ and me working out of a Starbucks on Main Street in Columbus, Ohio. Last week, I sat in a room with 100+ people from our go-to-market team — just one part of…

Black Friday 2025 wasn’t just a big day for ecommerce. It was the biggest operational stress test in Triple Whale’s history — and the platform scaled right through it. Here’s what we processed in a…

Triple Whale brands generated 424,262 orders from LLM referrals last quarter. In all of 2024, that number was 7,152. That’s 59x growth in one year. The real number is even higher. Post-purchase su…

One of those small moments that really sticks with you. We have the pleasure of working with one of the most advanced companies in the world OpenAI and they took the time to make sure the Columbus of…

I’m excited to share an important milestone for Triple Whale: We’ve officially acquired Anteater, an AI visibility platform built specifically for ecommerce. Yesterday’s announcement of OpenAI’s new…

A mentor once told AJ and me something that stuck: "The best place to be is where the downside is learning, and the upside is growth." It’s failing forward. Every setback forces us to iterate faste…