LinkedIn Content Strategy & Writing Style
Co-Founder Of Triple Whale
1 person tracking this creator on Viral Brain
Maxx Blank positions himself as the visionary architect of the modern ecommerce operating system, moving far beyond the traditional identity of a SaaS founder. His content strategy centers on the transition from reactive analytics to proactive AI agency, utilizing high-stakes data storytelling from Triple Whale’s massive ecosystem to validate his "Moby" era roadmap. He is notable for his ability to blend aggressive technological futurism with grounded founder humility, often pivoting from billion-dollar BFCM performance metrics to nostalgic reflections on the company’s early days at a local Starbucks. This creates a compelling intersection of enterprise-scale authority and human-centric leadership, where he successfully frames complex shifts like LLM visibility and automated creative generation as inevitable, accessible evolutions for the modern brand operator.
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Five years ago, Triple Whale was just AJ and me working out of a Starbucks on Main Street in Columbus, Ohio. Last week, I sat in a room with 100+ people from our go-to-market team — just one part of…
Black Friday 2025 wasn’t just a big day for ecommerce. It was the biggest operational stress test in Triple Whale’s history — and the platform scaled right through it. Here’s what we processed in a…
Today we let our first brands into Moby 2. Rebuilt from scratch. Not a chatbot but a proactive agent. It lives in your Slack. Runs your ads. Creates your creatives. Forecasts your numbers. Takes act…
Triple Whale brands generated 424,262 orders from LLM referrals last quarter. In all of 2024, that number was 7,152. That’s 59x growth in one year. The real number is even higher. Post-purchase su…
One of those small moments that really sticks with you. We have the pleasure of working with one of the most advanced companies in the world OpenAI and they took the time to make sure the Columbus of…
I’m excited to share an important milestone for Triple Whale: We’ve officially acquired Anteater, an AI visibility platform built specifically for ecommerce. Yesterday’s announcement of OpenAI’s new…
0.6 posts/week
Posts / Week
12.2 days
Days Between Posts
2
Total Posts Analyzed
LOW
Posting Frequency
135.1%
Avg Engagement Rate
STABLE
Performance Trend
230
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.15%
Response Rate
Writing style breakdown
<start of post>
How do I know if my AI is actually working, or if it’s just a fancy toy?
It’s the right question to ask.
Because in 2025, 'cool' doesn't pay the bills. Efficiency does.
Here is how we’re thinking about the 'AI Utility Gap' at Triple Whale 👇
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