If a defense company invites me to help, I’m in - no hesitation. Name the price yourself 🙂 Ray Service, a.s. is a key player in the defense sector and the 95th-largest family business. 🪖 Defence,…

53301 viral

LinkedIn Personal Branding29 days ago

View on LinkedIn

⛽ Back at MOL - this time with an advanced deep dive into personal brand activation on LinkedIn. And I did not come alone. I teamed up with my nerdy LinkedIn pro and friend VeroNIKA Soukupová. Amb…

39411 viral

LinkedIn Personal Branding13 days ago

View on LinkedIn

Opět jsem pro kluky z FUTURE SALES zanalyzoval 7 044 příspěvků jejich žebříčku CEOs a takhle uděláte nejlepší post... Úspěšnost postu hodnotím pouze podle veřejného engagementu (likes + komentáře + r…

33711 viral

LinkedIn Marketing5 days ago

View on LinkedIn

🔜 3 novinky, které vás čekají na 11. ročníku Recruitment Academy Awards. #RAA #RAawards #RAA26 #RAawards2026 Blake Wittman Soňa Porupková Kateřina Wendeling Milan Novak Aneta Kořínková Shlomit Gru…

33211 viral

Recruitmentabout 1 month ago

View on LinkedIn

Proč se váš obsah již nezobrazuje hlavně vaším followerům/spojením? Dělám pro vás obsahovou analýzu 7 000+ příspěvků,.... už se to hází do grafiky, takže do středy to bude venku. Každopádně jedna ze…

14111 viral

LinkedIn Content Distribution7 days ago

View on LinkedIn

Tohle video není AI, aneb trochu toho Karlínského bordýlku... #RecruiterRoku #HRImpactLeader #RAA #RAawards2026 Milan Novak Blake Wittman Kateřina Wendeling Aneta Kořínková Aneta Martišková Zdenka…

1400

Recruitment & HR19 days ago

View on LinkedIn

Topics & Content Focus

Primary Topics

LinkedIn algorithm intelligence & distribution mechanics (private signals, cohort reach, semantic search)Data-driven executive personal branding (CEO content benchmarks, post anatomy, archetypes)AI-enabled content resilience for event marketing (avatars, synthetic video, practical tool adoption)

Secondary Themes

Employer branding & HR marketing trends (Recruitment Academy Awards ecosystem)Community education via trainings/webinars (enterprise workshops, live events)Content psychology: emotion, positivity bias, and credibility through evidence

Industry Focus

LinkedIn strategy for executives and corporate leaders in the Czech/CEE marketHR marketing, recruitment media, and employer branding eventsApplied GenAI tooling for marketing/content operations (avatar video, AI assistants)

Content Categories

Original research/benchmark reports (large-sample content analysis)Platform-change explainers (what changed + what to do now)Workshop/training recaps with actionable takeawaysEvent promotion with education-first framingPersonal case studies demonstrating AI utility

Performance Insights

24.7%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

CEO benchmark research + explicit content playbook guidanceLinkedIn algorithm updates translated into actionable implicationsEnterprise training recap with concrete platform changes

Virality Signals

Large-sample credibility markers (7,000+ posts; 43-page report)Algorithm-change narratives that trigger uncertainty + urgency (reach shifting beyond followers)Actionable heuristics (length thresholds, content archetype mix, emotion drivers)Tool/product breadcrumbing (AI assistant mention) without making the post purely promotionalComment-gated asset distribution (keyword comments) increasing interaction probability

Structure & Quality

1400

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.82/10

Uniqueness Score

Common Hooks

Authority-by-dataset hook ("analyzed 7,000+ posts" → promise of a practical recipe)Curiosity/diagnostic hook framed as a question ("Why is your content not shown to followers?")Contextual credibility hook ("Back at [company]" / training setting → immediate legitimacy)Vulnerability-as-proof hook (personal constraint/problem → AI/solution steps)

Common Endings

Resource capture CTA (download the report / comment a keyword for PDF)Registration CTA routed through comments ("link in comments")Event logistics block (date/location/tickets) after the value sectionTagging collaborators/participants to expand distribution

Value Delivery Methods

Turns opaque platform changes into decision rules (what signals matter, what formats are reliable)Benchmarks content performance using a credible comparative set (CEOs in a defined market/year)Provides implementation guidance, not just trends (structure, tone, length, visual recommendations)Balances tactical detail with narrative framing (why audiences react, not only what works)

Formatting Style

Skimmable long-form with bold/emoji headers and checkmarksNumbered sections and bullet lists for takeawaysFrequent use of specific metrics as anchors (sample size, medians/averages, ratios)Hashtag clusters + multi-person tagging at the end

Audience & Tone

YES

Question Usage

0.25%

Response Rate

Detected Tone

Smart-casual analytical operatorEvidence-forward educatorPragmatic futurist (platform + AI adoption framed as near-term advantage)Bilingual EU/CEE business communicator (Czech-first with English authority posts)semi-formalfirst-person

Interaction Style

Education-led trust building (teach first, then invite to event/resource)Network expansion through collaborator/participant taggingComment-driven conversion loops (keyword CTA, link in comments)Topical relevance targeting beyond followers (explicitly addressing non-follower reach)

Community Building Signals

Creates recurring tentpoles around events (RA Awards) to concentrate attentionUses co-hosting/partnership (Blake Wittman, VeroNIKA Soukupová) to cross-pollinate audiencesBuilds anticipation via scheduled releases ("coming Monday" / "by Wednesday")

Writing Style Patterns

Content Strategy

Hook: Authority-by-dataset hook ("analyzed 7,000+ posts" → promiseTone: semi-formalCTA: Keyword-to-comment lead capture ("CHCI PDF")

Writing style breakdown

LinkedIn se mění a váš dosah s ním. Takhle vypadá realita roku 2026 v číslech...

Zanalyzoval jsem dalších 1 500 příspěvků napříč obory a výsledek je jasný: algoritmus už nezajímá, koho znáte, ale co říkáte.

Tady jsou 3 klíčové změny, které musíte vědět

🚀 1. Konec bublin

Vaše příspěvky vidí stále méně vašich přátel a stále více cizích lidí. LinkedIn testuje tzv. "zájmové kohorty". Pokud píšete o AI, uvidí vás lidi, co hledají AI, i když vás nesledují.

📈 2. Hloubka vítězí

Příspěvky nad 1 200 znaků mají o 40 % vyšší engagement než krátké výkřiky. Publikum chce kontext, ne jen oznámení.

🤖 3. Vizuální kotva

Posty s vlastní fotografií nebo videem mají 3x vyšší šanci na virální zásah než čistý text. Lidé se chtějí spojit s člověkem, ne s logem firmy.

Je to pro vás dobrá zpráva?

Pro ty, kteří tvoří kvalitní obsah, rozhodně ano. Pro ty, kteří jen sdílejí odkazy, je to začátek konce organického dosahu.

Pokud chcete vidět celou tabulku s daty a grafy, napište mi do komentářů

DATA 2026

A já vám to pošlu do zpráv.

Enjoy!

#LinkedInStrategy #PersonalBranding #DataAnalysis

Milan Novak Blake Wittman Kateřina Wendeling Aneta Kořínková Jiri Jambor Vítek Vyhnal Jan Kysely

Josef José Kadlec

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Tady jsou 3 klíčové změny, které musíte vědět

Pokud chcete vidět celou tabulku s daty a grafy, napište mi do komentářů