Buy, build, bust AI in GTM & RevOps? Yesterday, we had the 5th I am RevOps meet up at the Adyen office in Amsterdam. The key takeaways: 1. CRO implement AI to increase Revenue; not save costs. 2. F…


LinkedIn Content Strategy & Writing Style
On LinkedIn break till January. Email me. Managing Partner @ Revenue Wizards
1 person tracking this creator on Viral Brain
Haris Odobasic positions himself as a high-level strategic architect of revenue systems, bridging the gap between technical execution and executive-level business outcomes. His content strategy centers on demystifying Revenue Operations by stripping away unnecessary complexity and focusing on the "pendulum" of alignment between people, processes, and technology. He is particularly notable for his pro-European tech sovereignty stance, frequently advocating for open-source alternatives to US big tech to ensure data control and compliance. By blending operational transparency with contrarian leadership insights, such as his nuanced defense of office-based work for stakeholder management, Haris provides a sophisticated roadmap for scaling GTM functions without succumbing to organizational bloat.
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Buy, build, bust AI in GTM & RevOps? Yesterday, we had the 5th I am RevOps meet up at the Adyen office in Amsterdam. The key takeaways: 1. CRO implement AI to increase Revenue; not save costs. 2. F…

What is Revenue Operations? After working more than 5 years in Revenue Operations, I still got asked what it is. Here is what I do to explain it to new people. 1. Avoid acronyms; spell out "Revenue…
This is what a RevOps team should focus from now till the end of the year to start strong in 2026. 1. Finish the most critical project End of year is busy for all of us, hardly anyone is reaching all…

We need to make companies simpler. One common theme I see among many companies is overcomplexity in their operations and offering. Examples include: - 800+ SKUs where less than 100 would be fine -…

I always hate the office, especially open offices: - Lots of distractions - A lot of noise - Commute But then I discovered noice-cancelling headsets. Turned out only noise pollution annoyed me. (doe…

6 months ago I published The RevOps Pendulum. The book had a wonderful reception so far. Thanks to everyone supporting this! But I was reflecting and there are a few things I would had done differ…
2.5 posts/week
Posts / Week
3.1 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
42.3%
Avg Engagement Rate
STABLE
Performance Trend
300
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
8/10
Uniqueness Score
YES
Question Usage
0.6%
Response Rate
Writing style breakdown
Professional but conversational, with a distinctly human, non-polished feel.
Informative and analytical, yet personal and reflective.
Tone is mostly neutral-to-positive, occasionally mildly critical but never aggressive.
Feels like an experienced operator explaining things to peers on LinkedIn.
Mid-level formality: not slangy, but clearly not corporate-legal language.
Mixes business/technical terminology (RevOps, GTM, EBITDA, vendor lock-in, CRM) with everyday phrasing.
Will break formal rules freely (sentence fragments, starting with “And” or “But”, inconsistent capitalization).
Strong first-person presence: “I do talk about…”, “I was reflecting…”, “Out of the last 10 years, I worked…”.
Frequently uses “we” when talking about shared experiences or their company/work: “With my clients we work…”, “In our own backlog…”.
Directly addresses the reader with “you” especially towards the end or in questions: “Do you agree?”, “What would you add?”, “What is your view?”.
Overall voice is that of a thoughtful practitioner/consultant speaking peer-to-peer rather than teaching downwards.
Moderate, calm energy; not hyper, not slow.
Posts convey curiosity and reflection more than hype. Lots of “I was reflecting”, “I am between fences here.”, “For me this is not a black and white topic.”
Uses subtle enthusiasm, especially when talking about things they like (remote work, their book, AI meetups) but without exaggerated hype.
Rhetorical questions are frequent, especially as openers (“What is Revenue Operations?”, “When does stickiness become a vendor lock-in?”) and closers (“And for you?”, “Do you agree?”).
Distinct pattern of: concept → list of examples → interpretive comment → reflection.
Clear fondness for implicit frameworks and contrasts: attraction vs stickiness vs vendor lock-in; busy vs effective; monopoly vs complacent.
Uses simple aphoristic or slogan-like lines as standalone paragraphs: “Keep It Simple”, “Happy stakeholders; happy life.”, “Communication skills > AI skills”.
Uses personal asides with humor and self-deprecation: “like my dream to become a movie director.”, “and if it fails they can blame us :)”.
Explanatory mode: “Here is what I do to explain it to new people.”
Guiding/reflective questions: “How can we make this happen?”, “What about you?”
Identify the most high value project and deliver it with precision.
Take that L&D budget of yours and invest it a coach, course, or books.
Frequently invites agreement or disagreement with a light tone: “Do you agree?”, “And for you?”, “What would you add?”
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