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Haris Odobasic

Haris Odobasic

LinkedIn Content Strategy & Writing Style

On LinkedIn break till January. Email me. Managing Partner @ Revenue Wizards

Netherlands
44 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Haris Odobasic positions himself as a high-level strategic architect of revenue systems, bridging the gap between technical execution and executive-level business outcomes. His content strategy centers on demystifying Revenue Operations by stripping away unnecessary complexity and focusing on the "pendulum" of alignment between people, processes, and technology. He is particularly notable for his pro-European tech sovereignty stance, frequently advocating for open-source alternatives to US big tech to ensure data control and compliance. By blending operational transparency with contrarian leadership insights, such as his nuanced defense of office-based work for stakeholder management, Haris provides a sophisticated roadmap for scaling GTM functions without succumbing to organizational bloat.

Performance Overview

Followers

12.3K

Connections

8.8K

Avg. Engagement

42

Engagement Rate

Posts/Week

2.5

Viral Score

44

Posts Analyzed

1

Top Posts by Engagement

Buy, build, bust AI in GTM & RevOps? Yesterday, we had the 5th I am RevOps meet up at the Adyen office in Amsterdam. The key takeaways: 1. CRO implement AI to increase Revenue; not save costs. 2. F…

LinkedIn post image: Buy, build, bust AI in GTM & RevOps?
8910011 viral
Revenue Operationsabout 1 year ago
View on LinkedIn

What is Revenue Operations? After working more than 5 years in Revenue Operations, I still got asked what it is. Here is what I do to explain it to new people. 1. Avoid acronyms; spell out "Revenue…

7410211 viral
Revenue Operations12 months ago
View on LinkedIn

This is what a RevOps team should focus from now till the end of the year to start strong in 2026. 1. Finish the most critical project End of year is busy for all of us, hardly anyone is reaching all…

LinkedIn post image: This is what a RevOps team should focus from now till the end of the year to start strong in 2026.
47606 viral
Revenue Operations12 months ago
View on LinkedIn

We need to make companies simpler. One common theme I see among many companies is overcomplexity in their operations and offering. Examples include: - 800+ SKUs where less than 100 would be fine -…

LinkedIn post image: We need to make companies simpler.
28905 viral
Business Operations12 months ago
View on LinkedIn

I always hate the office, especially open offices: - Lots of distractions - A lot of noise - Commute But then I discovered noice-cancelling headsets. Turned out only noise pollution annoyed me. (doe…

LinkedIn post image: I always hate the office, especially open offices:
141105 viral
Remote Work & Hybrid Workabout 1 year ago
View on LinkedIn

6 months ago I published The RevOps Pendulum. The book had a wonderful reception so far. Thanks to everyone supporting this! But I was reflecting and there are a few things I would had done differ…

35103 viral
Revenue Operations12 months ago
View on LinkedIn

Posting Patterns & Frequency

2.5 posts/week

Posts / Week

3.1 days

Days Between Posts

1

Total Posts Analyzed

MEDIUM

Posting Frequency

Timezone: Europe/Brussels

Best Performing Days

WednesdayMid-week (Tuesday–Thursday) for RevOps strategy and definition content

Best Performing Times To Post

Late morning (around 11:00–11:30, Europe/Brussels)Workday hours when GTM/RevOps leaders are in planning mode

Topics & Content Focus

Primary Topics

Strategic Revenue Operations as a unifying GTM operating systemGTM alignment and silo-breaking across marketing, sales, CS and adjacent functionsOperational simplicity and system/stack design for leaner organizationsRevOps as a strategic business partner and leadership function, not a tooling roleSkills and career development for RevOps professionals (communication, AI, strategic thinking)

Secondary Themes

EU-centric technology sovereignty and open-source alternatives to US Big TechChange management and prioritization (what to ship vs what to send to 'La La Land')Framework creation and IP development (The Revenue Operations Pendulum book & course)Tooling philosophy: automation, workflows, and when to avoid custom codeEnd-of-year and annual planning cycles for RevOps and GTM teams

Industry Focus

B2B SaaS and recurring-revenue businessesGTM and Revenue Operations leadershipEnterprise and mid-market organizations with complex GTM stacksEU-based tech and data-sensitive organizations (governments, regulated industries)

Content Categories

Definitions and reframing of core concepts (e.g., what Revenue Operations actually is)Strategic playbooks and prioritization guides for RevOps and GTM leadersOperational best practices for tooling, automation, and process designMeta-content about authoring frameworks, books, and training programsIndustry and regulatory commentary with a RevOps/ops lens (GDPR, CLOUD Act, data sovereignty)

Performance Insights

42.3%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Explaining and legitimizing Revenue Operations with clear definitions and data-backed framingYear-end and forward-looking strategic planning for RevOps and GTM leadershipOperational simplicity and removing overcomplexity in tooling, processes, and SKUs

Virality Signals

Posts that answer a foundational, widely misunderstood question (e.g., 'What is Revenue Operations?') with a clear narrative arc and data points attract outsized likes, comments, and sharesData-backed claims that challenge status quo understanding (e.g., S&P 500 RevOps adoption and EBITDA uplift) are especially shareableFramework-style posts (pendulum, La La Land backlog, year-end priorities) that give readers language and tools to use with their own teams drive strong engagementContent that feels tightly tied to the core identity of the audience (RevOps and GTM alignment) clearly outperforms broader geo/policy takes

Structure & Quality

300

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

8/10

Uniqueness Score

Common Hooks

Bold, opinionated one-liners that create immediate tension or contrast (e.g., EU OSS vs US Big Tech, need for simpler companies)Direct statement of a problem pattern their audience feels daily (overcomplexity, silos, backlog bloat)Time-bound framing to create urgency and specificity (what to do from now until year-end)Big foundational questions that reset understanding (e.g., 'What is Revenue Operations?')Personal milestone or self-reflection hooks (e.g., looking back 6 months after publishing a book)

Common Endings

Open-ended questions asking for agreement or additions ('Do you agree?', 'What would you add?', 'What about you?')P.S. sections that add a human, playful, or reflective noteSoft prompts to reflect rather than hard CTAs (inviting dialogue over direct selling)Occasional light humor or self-deprecation to close (e.g., movie director dream, learning the word 'portmanteau')

Value Delivery Methods

Translating abstract concepts (RevOps, alignment, silos) into concrete mental models and metaphors (pendulum, La La Land backlog)Providing actionable checklists and decision criteria rather than just opinions (questions to keep operations simple, year-end focus areas)Offering proprietary IP and frameworks (The Revenue Operations Pendulum) that differentiate from generic GTM adviceBlending strategic altitude (team structures, hiring plans, OKRs) with operational detail (tools, automations, custom code vs workflows)

Formatting Style

Short paragraphs with deliberate line breaks for rhythm and readabilityNumbered lists for stepwise frameworks or prioritiesBullet lists for examples, benefits, or checklistsSection labels or mini-headlines to structure thinking (e.g., '1. Finish the most critical project')Frequent use of P.S. blocks as a separate, conversational layer

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Analytical educator with strong operational credibilityFramework-driven strategist focused on alignment and efficiencyCalm, non-hyped authority with occasional playful asidesSmart-casual expert who can simplify complex systems without dumbing them downsemi-formalfirst-person

Interaction Style

Peer-to-peer expert conversation rather than top-down lecturingMentor-like guidance for RevOps and GTM operators navigating complexityDiscussion-inviting tone that assumes the audience has real-world experience to addCommunity-building around shared pains (silos, overtooling, backlog bloat) and shared aspirations (aligned GTM, lean ops)

Community Building Signals

Consistent use of direct questions and P.S. prompts to pull the audience into the conversationCreation of shared terminology (e.g., 'La La Land' backlog, 'Revenue Operations Pendulum') that readers can adopt internallyPositioning RevOps as a movement and professional identity, inviting readers to see themselves as part of that shiftReferencing audience support and feedback (on the book, on RevOps understanding) to reinforce a sense of co-creation

Writing Style Patterns

Content Strategy

Hook: Bold, opinionated one-liners that create immediate tension oTone: semi-formalCTA: Engagement CTAs inviting opinions, agreement, or e

Writing style breakdown

Core characteristics

Professional but conversational, with a distinctly human, non-polished feel.

Informative and analytical, yet personal and reflective.

Tone is mostly neutral-to-positive, occasionally mildly critical but never aggressive.

Feels like an experienced operator explaining things to peers on LinkedIn.

Formality

Mid-level formality: not slangy, but clearly not corporate-legal language.

Mixes business/technical terminology (RevOps, GTM, EBITDA, vendor lock-in, CRM) with everyday phrasing.

Will break formal rules freely (sentence fragments, starting with “And” or “But”, inconsistent capitalization).

Voice

Strong first-person presence: “I do talk about…”, “I was reflecting…”, “Out of the last 10 years, I worked…”.

Frequently uses “we” when talking about shared experiences or their company/work: “With my clients we work…”, “In our own backlog…”.

Directly addresses the reader with “you” especially towards the end or in questions: “Do you agree?”, “What would you add?”, “What is your view?”.

Overall voice is that of a thoughtful practitioner/consultant speaking peer-to-peer rather than teaching downwards.

Emotional tone and energy

Moderate, calm energy; not hyper, not slow.

Posts convey curiosity and reflection more than hype. Lots of “I was reflecting”, “I am between fences here.”, “For me this is not a black and white topic.”

Uses subtle enthusiasm, especially when talking about things they like (remote work, their book, AI meetups) but without exaggerated hype.

Signature traits

Rhetorical questions are frequent, especially as openers (“What is Revenue Operations?”, “When does stickiness become a vendor lock-in?”) and closers (“And for you?”, “Do you agree?”).

Distinct pattern of: concept → list of examples → interpretive comment → reflection.

Clear fondness for implicit frameworks and contrasts: attraction vs stickiness vs vendor lock-in; busy vs effective; monopoly vs complacent.

Uses simple aphoristic or slogan-like lines as standalone paragraphs: “Keep It Simple”, “Happy stakeholders; happy life.”, “Communication skills > AI skills”.

Uses personal asides with humor and self-deprecation: “like my dream to become a movie director.”, “and if it fails they can blame us :)”.

- Mix of

Explanatory mode: “Here is what I do to explain it to new people.”

Guiding/reflective questions: “How can we make this happen?”, “What about you?”

- Direct commands are relatively soft and framed as suggestions

Identify the most high value project and deliver it with precision.
Take that L&D budget of yours and invest it a coach, course, or books.

Frequently invites agreement or disagreement with a light tone: “Do you agree?”, “And for you?”, “What would you add?”

2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW
4. SENTENCE CONSTRUCTION & PACING

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