Xavier C.

Conversational-professional: The tone feels like an experienced operator talking directly to peers on LinkedIn or similar platforms. It’s informal and friendly but grounded in expertise.

Direct and pragmatic: The writing cuts quickly to what matters (problems, mechanics, actions). Little fluff.

Informative and instructive: Posts almost always teach something concrete (a framework, a channel strategy, a mindset shift).

Lightly opinionated: The author is not afraid to say “That’s the problem.” or push against common beliefs, but without ranting.

Occasional personal/reflective mode: In post 1 and parts of others, the voice becomes reflective, almost philosophical, but still plainspoken.

Medium-to-high energy: The rhythm feels punchy, especially in the GTM/sales content. There is a sense of urgency (“Stop optimizing top-of-funnel.”).

Calm reflection in personal posts: In post 1, the energy drops into a thoughtful, introspective tone.

Confident but not shouty: No over-the-top hype; more “I know what works, here’s how” confidence.

Where else are you showing up?

What happens after someone replies?

So how do you actually get discovered by LLMs?

That’s the problem.

Bottom line:

Top of funnel has never been easier.

The solution isn’t more effort. It’s more leverage.

You don’t need to be everywhere. You need to own these 4 channels.

What we’re NOT doing: / What we ARE doing:

They’re just distracted. / They’re drowning in noise…

If you do all of that you’ll have the same lead volume with 3x more meetings.

What are you guys doing to try to rank high on LLM outputs?

Search ‘Xavier Caffrey GTM’ and let me know what you think!

Gives advice, diagnoses your situation, or challenges your assumptions.

I was on a call with a Series A founder…

So here’s exactly what we’re doing at our agency:

I just had a company that makes $1M per week book a meeting with me via ChatGPT.

Stop optimizing top-of-funnel.

Start fixing what happens after the reply.

Search ‘Sam Altman’s Secret Plan For Your Future’ on youtube…

Here are the 4 channels I recommend every B2B company should own…

If you’re managing a sales team… there’s a pretty big chance that you don’t have a lead generation problem.

To replicate: Write as an expert peer talking directly to one reader, using “you” for advice and “I/we” for experience. Mix confident statements with occasional rhetorical questions and clear, punchy judgments like “That’s the problem.”