Back to Discover Heroes
Josh Braun
LinkedIn Content Strategy & Writing Style
Struggling to book meetings? Getting ghosted? Want to sell without pushing, convincing, or begging? Read this profile.
United States
5 Viral ScoreView on LinkedIn
LinkedIn Content Strategy & Writing Style
Struggling to book meetings? Getting ghosted? Want to sell without pushing, convincing, or begging? Read this profile.
1 person tracking this creator on ViralBrain
Josh Braun positions himself as the anti-sales guru who champions psychological safety and buyer autonomy over traditional high-pressure tactics. His content strategy centers on dismantling "objection handling" in favor of deep empathy, using clinical-style observations to teach sellers how to describe a prospect's reality rather than pitch a product. He is notable for his unique intersection of clinical empathy and tactical prospecting, often drawing parallels between sales conversations and high-stakes human interactions like therapy or marriage. By advocating for "selling without pitching," Braun transforms the sales professional from a persistent pursuer into a low-pressure facilitator who prioritizes human connection and levity over rigid scripts.
0
0
46
—
—
5
2
I once spent twenty minutes talking to a man at a gas station in Georgia. He was filling up a truck older than me. We started with the weather. We ended up on his wife. She’d passed the year before.…
NOPE "It's expensive." "Of course it's expensive. Cheap things get cheap results." That's a comeback. You’re defending the price like a mother bears defends its cubs. YUP "Sounds like price is…
How do you follow up without being pushy? Shift from asking to giving. Here’s how. Write down ten questions your prospects usually ask. Or the ones they should be asking but rarely do. Answer the…
20.0 posts/week
Posts / Week
2
Total Posts Analyzed
HIGH
Posting Frequency
45.9%
Avg Engagement Rate
STABLE
Performance Trend
180
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.75%
Response Rate
Writing style breakdown
<start of post>
I watched a manager give "feedback" yesterday.
You're doing a great job, but you need to be more proactive.
The employee nodded.
But I saw their shoulders tighten.
Why?
Because the word "but" is a linguistic eraser.
It deletes everything that came before it.
The employee didn't hear "great job."
They heard "you're failing at being proactive."
In my leadership sessions, I suggest a small shift.
Replace "but" with "and."
You're doing a great job, and I want to see you bring that same energy to being proactive.
One feels like a critique.
The other feels like an invitation.
It’s a tiny change in vocabulary.
It’s a massive change in the nervous system.
The goal of feedback isn't to correct behavior.
It's to enroll the person in a better version of themselves.
How do you feel when someone uses the "compliment sandwich" on you?
Does it build trust or create suspicion?
(I used to be the 'but' guy. It took me years to realize why my team was always defensive.)
<end of post>
Sign in to unlock the full writing analysis
Free tools to help you write, score, and benchmark in the same style.
Other creators worth studying alongside Josh Braun.
Dharmesh Shah
Founder and CTO at HubSpot. Helping millions grow better.
4 Viral Score
Phuong Nguyen
Accélérateur SQL | Maîtriser le SQL et répondre à 90% des offres dans la Data | Data Analyst Freelance
53 Viral Score
Dylan Arnaud
Data Analyst | J’aide les entreprises à piloter leur activité et leur rentabilité en concevant des tableaux de bord sur mesure | Power BI & Fabric | ⭐ 5/5 Malt
71 Viral Score
Benjamin Ejzenberg
Transformez vos Excel chronophages en dashboards automatisés → Automatisation avec Power BI | Récupérez +20 modules gratuits ICI ⬇
23 Viral Score
Kim Loohuis
Tech & Business Content Writer | Journalist bridging complexity and clarity
232 Viral Score
Jose Manuel Panizo Plaza
Working for the public good. Cybersecurity expertise. Digital identity, data protection and users privacy freak
308 Viral Score
ViralBrain plans, writes, and schedules your LinkedIn content — using official LinkedIn APIs so your account stays safe.
Write like Josh Braun.
