Jonny Longden's LinkedIn Strategy, Chief…

I have a Ninja Air Fryer/Combination thing and it broke down on Saturday, which was horrifying because we use it for everything. I am way out of warranty on this machine so was expecting to probably…

LinkedIn post image: I have a Ninja Air Fryer/Combination thing and it broke down on Saturday, which was horrifying because we use it for eve

421351230 viral

Customer Experience7 months ago

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𝗖𝗵𝗲𝗰𝗸 𝘁𝗵𝗶𝘀 𝗼𝘂𝘁! Revealing the venue for #CircusLondon!!! We're finally bringing the Speero Circus to London with all the same Austin vibes and style that have made us famous in the USA!…

102331617 viral

Experimentation & Growth Conference5 months ago

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The hot topic in our industry right now is Agentic Synthetic Testing. Imagine this: You upload two designs. The system spins up 100,000 AI agents. It gives each one a backstory: "You are a 54-year-ol…

LinkedIn post image: The hot topic in our industry right now is Agentic Synthetic Testing.

15033615 viral

AI Experimentation7 months ago

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The basic premise of a test and learn approach is that you find ways to evidence your ideas as opposed to simply relying on your (highly flawed and biased) opinions. The benefits of this are: a) You…

LinkedIn post image: The basic premise of a test and learn approach is that you find ways to evidence your ideas as opposed to simply relying

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Experimentation & Conversion Rate Optimization7 months ago

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The idea that A/B tests are autonomous deployment decisions is disingenuous. You are ignoring the most important reality, which is that someone is 𝘢𝘭𝘸𝘢𝘺𝘴 making a decision. How are they making t…

LinkedIn post image: The idea that A/B tests are autonomous deployment decisions is disingenuous. You are ignoring the most important reality

41413 viral

Experimentation & CRO5 months ago

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Excited to be returning as a speaker to Experimentation North in #Leeds on 𝟭𝟭𝘁𝗵 𝗙𝗲𝗯 alongside Stewart Ehoff. I’ll be talking about 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. It’s not about t…

LinkedIn post image: Excited to be returning as a speaker to Experimentation North in #Leeds on 𝟭𝟭𝘁𝗵 𝗙𝗲𝗯 alongside Stewart Ehoff.

34233 viral

Growth Experimentation7 months ago

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Topics & Content Focus

Primary Topics

Experimentation as decision-making systems (beyond A/B test winner/loser thinking)Experimentation program design and organizational maturity (strategy/people/process/data)Practical generative AI adoption for building bespoke internal tools (vibe coding as leverage)

Secondary Themes

Conference/event-led community building in the experimentation/CRO ecosystemDigital experience optimization for ecommerce/retail contextsSaaS critique and the shift from buying generic tools to building fit-for-purpose workflows

Industry Focus

CRO & experimentation teams in ecommerce/retail and digital product organizationsGrowth/product leadership and experimentation-led growth communitiesAI-augmented product ops and internal tooling for modern teams

Content Categories

Thought leadership (contrarian reframes on industry assumptions)Community & event promotion (network-driven growth)Educational frameworks (process, governance, decision principles)Product/tooling commentary (AI, SaaS, build vs buy)Lightweight culture/reactive posts to spark comments

Performance Insights

32.44444444444444%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Event/community announcements tied to experimentation + AI (high shareability + network effects)Polarizing reframes of experimentation practice (drives thoughtful engagement)Low-context humor/oddity posts (drives quick comments)

Virality Signals

Community-based distribution (conference brand + tagging/crediting collaborators)High-arousal hooks (excitement, disbelief, contrarian challenge)Share-friendly positioning: 'this is NOT X' framing creates identity alignmentPractical incentive (discounts) that encourages DMs and re-shares

Structure & Quality

140

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Directive hype hook (e.g., announcement-style: 'Check this out')Contrarian assertion that challenges a common practiceRhetorical question / disbelief opener to trigger repliesProblem-framing opener that expands the scope of a topic ('the real issue is...')

Common Endings

Action-forward CTA (DM me / check the link)Strategic reflection prompt (shifts responsibility back to the reader)Hashtag stacks aligned to experimentation/CRO/growth/AICrediting collaborators (social proof + relationship signaling)

Value Delivery Methods

Reframes common operational misconceptions (tests as learning vs deployment decisions)Introduces decision-quality as a system/process problem, not a tooling problemConnects AI to organizational leverage (bespoke internal tooling vs generic SaaS)Provides concrete next steps (audit, event page, DM for discount)

Formatting Style

Short paragraphs with strong line breaks for scan-abilityOccasional emphasis via bold/unicode stylingQuoted/indented sections to create 'manifesto' cadenceCapitalized emphasis (e.g., NOT / THE / YOU)Heavy hashtag taxonomy signaling niche positioning

Audience & Tone

YES

Question Usage

0.25%

Response Rate

Detected Tone

Smart-casual operatorPrincipled contrarianCommunity builder with founder energyTeacher-critic (calls out flawed mental models, then replaces them)semi-formalsecond-person

Interaction Style

Debate-oriented (invites disagreement on norms like 'A/B decides')Community invitation (events, discounts, networking emphasis)Low-friction prompts that encourage fast replies (disbelief/curiosity)Occasional advisory tone (process/system guidance)

Community Building Signals

Event-led ecosystem building (conference as hub)In-group language and hashtags to signal identity (experimentation-led growth)Direct-access pathway via DMs (discounts, client-side outreach)Positioning experimentation as a craft/community, not a tactic

Writing Style Patterns

Content Strategy

Hook: Directive hype hook (e.g., announcement-style: 'Check this oTone: semi-formalCTA: Direct response CTA (DM for discounts / access)

Writing style breakdown

𝗧𝗵𝗲 "𝗙𝗿𝗮𝗻𝗸𝗲𝗻𝘀𝘁𝗲𝗶𝗻 𝗦𝘁𝗮𝗰𝗸" 𝗶𝘀 𝗱𝘆𝗶𝗻𝗴. And honestly? It’s about time.

For the last 15 years, we’ve been told that more tools equals more growth. We’ve bolted superficial testing engines onto disconnected analytics platforms and called it a "strategy."

It wasn't a strategy. It was a mess.

The reality is that these tools were built for the lowest common denominator—an average version of a business that doesn't actually exist. They forced you to work the way the software wanted, rather than the software working the way your business needs.

But the shift is happening right now

Experimentation is moving into the data layer.

AI is replacing the traditional UI.

Vibe coding" is allowing you to build exactly what you need, yourself.

This isn't just a technical change; it's a fundamental shift in the operating model of growth. You are no longer buying "features." You are building "systems."

If you are still logging into five different portals to see if a button color change worked, you are missing the point of the modern stack.

Stop optimizing the tool. Start optimizing the system.

Watch this space for more on how we're building the future of specialized AI endpoints at Speero.

#experimentation #growth #ai #generativeai #digitaltransformation #cro #elg

Jonny Longden

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post