LinkedIn Content Strategy & Writing Style
Chief Growth Officer @ Speero | Growth Experimentation Systems & Engineering | Product & Digital Innovation Leader
1 person tracking this creator on Viral Brain
Jonny Longden positions himself as a high-level architect of experimentation systems, moving the conversation away from surface-level A/B testing toward deep organizational engineering. His content strategy centers on the transition from "Frankenstein stacks" to warehouse-native data layers, emphasizing that experimentation is a rigorous research methodology rather than a binary deployment tool. He is notably different for his aggressive stance on sovereign AI development, urging leaders to "vibe code" their own bespoke tools rather than buying generic SaaS solutions. This creates a compelling intersection between technical product leadership and strategic consulting, where he redefines the agency model as a series of specialized AI endpoints integrated directly into a client’s internal workflow.
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I have a Ninja Air Fryer/Combination thing and it broke down on Saturday, which was horrifying because we use it for everything. I am way out of warranty on this machine so was expecting to probably…
𝗖𝗵𝗲𝗰𝗸 𝘁𝗵𝗶𝘀 𝗼𝘂𝘁! Revealing the venue for #CircusLondon!!! We're finally bringing the Speero Circus to London with all the same Austin vibes and style that have made us famous in the USA!…
The hot topic in our industry right now is Agentic Synthetic Testing. Imagine this: You upload two designs. The system spins up 100,000 AI agents. It gives each one a backstory: "You are a 54-year-ol…
The basic premise of a test and learn approach is that you find ways to evidence your ideas as opposed to simply relying on your (highly flawed and biased) opinions. The benefits of this are: a) You…
The idea that A/B tests are autonomous deployment decisions is disingenuous. You are ignoring the most important reality, which is that someone is 𝘢𝘭𝘸𝘢𝘺𝘴 making a decision. How are they making t…
Excited to be returning as a speaker to Experimentation North in #Leeds on 𝟭𝟭𝘁𝗵 𝗙𝗲𝗯 alongside Stewart Ehoff. I’ll be talking about 𝗚𝗿𝗼𝘄𝘁𝗵 𝗘𝘅𝗽𝗲𝗿𝗶𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻. It’s not about t…
4.2 posts/week
Posts / Week
1.9 days
Days Between Posts
3
Total Posts Analyzed
HIGH
Posting Frequency
32.44444444444444%
Avg Engagement Rate
STABLE
Performance Trend
140
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.25%
Response Rate
Writing style breakdown
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𝗧𝗵𝗲 "𝗙𝗿𝗮𝗻𝗸𝗲𝗻𝘀𝘁𝗲𝗶𝗻 𝗦𝘁𝗮𝗰𝗸" 𝗶𝘀 𝗱𝘆𝗶𝗻𝗴. And honestly? It’s about time.
For the last 15 years, we’ve been told that more tools equals more growth. We’ve bolted superficial testing engines onto disconnected analytics platforms and called it a "strategy."
It wasn't a strategy. It was a mess.
The reality is that these tools were built for the lowest common denominator—an average version of a business that doesn't actually exist. They forced you to work the way the software wanted, rather than the software working the way your business needs.
Experimentation is moving into the data layer.
AI is replacing the traditional UI.
Vibe coding" is allowing you to build exactly what you need, yourself.
This isn't just a technical change; it's a fundamental shift in the operating model of growth. You are no longer buying "features." You are building "systems."
If you are still logging into five different portals to see if a button color change worked, you are missing the point of the modern stack.
Stop optimizing the tool. Start optimizing the system.
Watch this space for more on how we're building the future of specialized AI endpoints at Speero.
#experimentation #growth #ai #generativeai #digitaltransformation #cro #elg
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