LinkedIn Content Strategy & Writing Style
Turn strangers into customers | Outbound Coach, Trainer, and SKO Speaker for B2B sales teams
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Jason Bay positions himself as the architect of modern outbound methodology, moving beyond generic sales coaching to provide a rigorous, diagnostic framework for B2B pipeline generation. His content strategy centers on the "Owner" archetype, aggressively advocating for AE self-sourcing and high-friction, high-reward tactics like cold calling and personalized "offers" to cut through AI-generated noise. He is notable for his anti-automation stance regarding messaging, frequently critiquing "spray and pray" workflows in favor of a "Behaviors, Systems, Messaging, Skills" hierarchy. By intersecting deep tactical execution with organizational leadership- such as implementing four-day workweeks and scaling a specialized "Outbound Squad"- he bridges the gap between front-line grit and executive-level sales strategy.
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2005-2010 - Only way to learn about sales is books 2010-2015 - The first sales podcasts arrive 2015-2020 - Content all over LinkedIn & YouTube 2020-2025 - Creators start making courses Yes, that's ri…
I disagree that the first line of a cold email is to get them to read the second line. That's not how most people actually read written content. Google, Nielsen, CMSWire, EyeQuant...they've all done…
Adam Block is the former CRO at Motive, a sales org with 3,000+ reps. Here's how they successfully moved up-market to grow their enterprise segment... We recorded this right before Adam announced his…
First Outbound Squad off-site in the books! I couldn't be more excited about what we're growing with these world-class humans Amanda Long Clara Johnson Aaron Milner 📈 This crew...holy sh*t. Each of…
Cults, AI in sales, and bank robberies. What didn’t we talk about last night with this group? 😂 For real, some great folks here you should consider following. ✅ John Eitel is CRO at Orum 🥇 Met h…
Best thing we’ve done this year is getting in person with clients and peers. We met up last night in Dallas and had a killer time with a group I respect a ton. ✅ Ashley Kelly (AK) is VP of Sales D…
