LinkedIn Content Strategy & Writing Style
Helping sales teams win without the bro-energy || 2x President’s Club Winner || Senior AE @ Pleo
1 person tracking this creator on ViralBrain
Jan Benedikt Mundorf positions himself as the anti-hustle sales practitioner, leveraging his role as a Senior AE at Pleo to provide "boots on the ground" credibility. His content strategy centers on deconstructing the "SaaS dream" by exposing "fantasy math" like unrealistic OTEs and replacing "bro-energy" tactics with human-centric frameworks. He is notable for his radical transparency regarding failure, frequently citing his own experience of being nearly fired to build trust with his audience. Mundorf’s work sits at an interesting intersection of sales execution and low-code automation, where he balances traditional MEDDICC rigor with modern AI experimentation to prove that high performance is a result of intentional systems rather than raw grind.
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Today I turn 30. And I want to take a moment to look back. Age 14: Heavily bullied in high school. Age 18: Finished my hockey career overnight. Age 19: Moved to Stockholm, armed with 3 words of Sw…
After seeing another $200,000 OTE, I realized something: That number is the biggest lie told in SaaS. And nobody talks about it. When I first entered sales, I chased OTE like it was a guarantee. - I…
I have closed over 250 deals at Pleo. Here's what MEDDICC actually taught me: - Metrics matter, but people buy on emotion - Economic Buyer ≠ the loudest person in the room - Decision Criteria change…
5 things I find stupid about cold calling: 1. Reading from a script word for word 2. Pitching in the first 10 seconds 3. Pretending you're "just checking in" 4. Calling once and never following up 5.…
5 years on LinkedIn - and the last weeks have felt completely broken. I used to open this app and see posts from people I genuinely love: Sheriff, Scott, Giulio, Charlotte, Vin, Sara, Lauren, Holl…
A sales team in 2026 (end-of-quarter edition) SDR: recovered from the weekend. AE: not recovered from the forecast. Manager: explaining the numbers. Head of Sales: explaining the numbers differentl…
5.0 posts/week
Posts / Week
1
Total Posts Analyzed
HIGH
Posting Frequency
288.1%
Avg Engagement Rate
STABLE
Performance Trend
1200
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.9%
Response Rate
Writing style breakdown
<start of post>
I used to think being a "top performer" meant having the loudest voice in the room.
Closing every lead that breathed
Working until 9 PM every night
Having a LinkedIn profile that looked like a trophy case
I was wrong.
And it took a massive burnout in my third year as an AE to realize it.
The best reps I know aren't the ones grinding the hardest.
They are the ones who have the courage to say "no."
𝗡𝗼 𝘁𝗼 𝗯𝗮𝗱 𝗳𝗶𝘁 𝗱𝗲𝗮𝗹𝘀.
𝗡𝗼 𝘁𝗼 𝘂𝗻𝗹𝗲𝘀𝘀 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀.
𝗡𝗼 𝘁𝗼 𝘁𝗵𝗲 𝗵𝘆𝗽𝗲 𝗰𝘆𝗰𝗹𝗲.
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