LinkedIn Content Strategy & Writing Style
Co-Creator of AI Maturity Index (Acquired by ISG) 🤙 Vibe Worker
2 people tracking this creator on Viral Brain
Iwo Szapar positions himself as a high-level architect of sovereign intelligence, moving beyond the hype of "prompt engineering" to champion the technical discipline of context engineering. His content strategy centers on the transition from renting fragmented AI tools to building vendor-independent systems that compound in value, frequently using the "Second Brain" metaphor to describe personalized, infrastructure-owned setups. He distinguishes himself through a "Vibe Worker" persona that balances deep technical rigor—such as open-sourcing diagnostic tools to grade AI health—with a refreshing radical transparency about his own system's flaws. By intersecting high-end consulting with a product-led growth approach, Szapar transforms abstract AI concepts into tangible, auditable frameworks for the top 0.04% of power users.
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I stopped writing better prompts. My AI got 10x better anyway. The most important AI skill of 2026 is context engineering. Free guide at the end - keep reading. I wrote a single word to my second br…
A KPMG partner just got fined A$10,000 for using AI to cheat on... an AI training test. The irony writes itself. <lol> 🤣🤣🤣 KPMG caught 25+ staff members using AI for internal exams this year. Th…
You read posts about AI every day. That does not put you in the top tier. 0.04% of humans use AI daily to ship real work. 0.3% pay for any AI tool. The rest are observers. Reading about AI, shar…
Yesterday I told my AI: "Follow up with my client Alex." Six words. No context. No instructions. It wrote the perfect email. The right tone, the right references, a callback to our conversation la…
I built a tool that grades AI Second Brain setups. It gave my own setup a 76% 😅 Everyone assumes the person who builds the grading tool at least passes their own test. Overall: 80% - Grade A. But…
6.3 posts/week
Posts / Week
1.2 days
Days Between Posts
2
Total Posts Analyzed
HIGH
Posting Frequency
74.3%
Avg Engagement Rate
STABLE
Performance Trend
360
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
88/10
Uniqueness Score
YES
Question Usage
35.6%
Response Rate
Writing style breakdown
<start of post>
I used to think the 'perfect prompt' was the holy grail of AI. I was wrong.
After building systems for 81 clients, I realized that prompts are just band-aids for a broken memory.
The problem isn't what you tell the AI.
The problem is what the AI forgets the moment you hit 'Enter.'
Most people spend 20 minutes 'onboarding' their AI every single morning.
They explain their brand voice.
They explain their target audience.
They explain the project goals.
Then they do it again on Tuesday.
And Wednesday.
This is 'Rental Intelligence.' You are paying $20/month to talk to a stranger who has amnesia.
The top 0.04% of users don't do this. They use Context Engineering.
Prompts: Instructions given in the moment. They are temporary.
Context: The environment the AI lives in. It is permanent.
I moved my entire workflow into a system of structured files.
Now, when I open a chat, the AI already knows my 2024 goals, my preferred sentence structure, and exactly how I handled a similar client last month.
I don't prompt anymore. I just work.
The system compounds. Every session makes the next one smarter.
If you are still copy-pasting the same 'Act as a marketing expert' prompt every day, you are working for the AI.
It should be working for you.
I'm opening 5 spots for my Second Brain audit this week.
We find the 'leaks' in your context and plug them.
Link in the first comment to grab a spot 👇
#contextengineering
<end of post>
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