Haris Halkic

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Most sales teams are burning 20% of their week on "pre-work."

They call it research. I call it a tax on your quota.

If your reps are spending their best hours digging through LinkedIn and news alerts, you don't have a talent problem. You have a workflow problem.

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➯ The framework 60,000+ sellers use to automate their research: https://lnkd.in/e33hG57E

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1.) The Data Goes Stale

By the time the rep finds the "trigger event," three other competitors have already landed in the inbox. Speed wins more than depth.

2.) The Context is Fragmented

One tab for funding news. One tab for job changes. One tab for the CRM.

The rep spends more time clicking than thinking.

3.) The Outreach is Generic

Because they spent 40 minutes finding the lead, they only have 2 minutes to write the email.

The result? "I saw you raised a Series B..." (Delete).

We changed this at SalesDaily by treating research as an infrastructure job, not a rep job.

We used to have a shared doc for target accounts. It was a graveyard of dead links within two weeks.

Now, we use signal-based automation.

✅ New VP of Sales hires

✅ Tech stack additions (specifically HubSpot or Salesforce)

✅ Recent M&A activity

When a signal fires, the account is enriched and pushed to the rep with the "Why" already written.

80% reduction in manual research time.

3x increase in personalized outbound volume.

A pipeline that actually reflects the market today, not last month.

The best reps aren't the ones who work the hardest. They are the ones who have the most "at-bats" with the right context.

Stop taxing your team's time. Build a harness instead.

👇 How much time is your team spending on research every week?

📬 Subscribe for daily sales frameworks and free resources: https://lnkd.in/e33hG57E

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