LinkedIn Content Strategy & Writing Style
Co-Founder @StackOptimise
1 person tracking this creator on Viral Brain
Penn Frank positions himself as a high-leverage architect of modern sales systems, blending the technical rigor of GTM engineering with a refreshingly human approach to outreach. His content strategy centers on building interconnected ecosystems, where he demystifies complex automation tools like Clay and Lusha while advocating for "irrelevant" personalization and self-deprecating copy to break through digital noise. What makes him notable is his rejection of standard "hustle" tropes in favor of operational feedback loops, specifically how he uses educational products to fuel agency lead flow and recruitment. This intersection of technical RevOps expertise and psychological copywriting creates a unique value proposition: he doesn't just automate the reach, he humanizes the automation to drive actual conversion.
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13.6K
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7.9
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Tool of the Week: Lusha ⚙️ When I was 20, just out of uni, I somehow ended up as Head of Sales at a super young startup. I had no playbook. I just knew I needed one thing: good phone numbers, fast.…
Turn your team into micro-marketing channels. Here's some snapshots from just over the last week! Keep it up Nayab, Done, Viktor, Zahra, Muhammad ✅ Powered by our new in-house personal brand maes…
Top 3 Posts from the GTM Feed this week: 1. Here's how to automate 90% of your proposal generation with Clay and Google Slides by Patrick Spychalski ↳ https://lnkd.in/g3nWi5-3 2. The creative idea…
Underrated copywriting techniques: Self-deprecation and sarcasm. We use it a lot. Especially when we're pitching boring services. "Brace yourself for the most sexy email you’ll read today." "T…
Unpopular belief on outreach copy: Make your personalisations irrelevant. Everyone says personalisation must tie directly to the offer. If framed with the right tone, however, this is not necessar…
You need to build an ecosystem. A system where every new component reinforces the others. Here's an example. We launched the world's first GTM Engineer Course. It drives $10-15k per month. Bu…
7.9 posts/week
Posts / Week
1 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
79.89%
Avg Engagement Rate
STABLE
Performance Trend
120
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
NO
Question Usage
0.3%
Response Rate
Writing style breakdown
<start of post>
The "Founder-Led" trap is real.
Most founders think they are the only ones who can sell the vision.
They spend 80 hours a week in the trenches, terrified that if they step back, the momentum stops.
If your process relies on your "magic touch," you don't have a business. You have a very high-paying, high-stress job.
We documented every single "intuitive" decision I made during sales calls.
Then we built a logic map in Clay to automate the research that informed those decisions.
Then we hired a "Maestro" to oversee the output.
The results?
40% reduction in founder bottleneck.
3x increase in outbound volume.
0 drop in lead quality.
The goal isn't to be the hero. The goal is to build a system that makes heroes out of your team.
✅ Scalable
✅ Repeatable
✅ Exit-ready
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We're teaching the exact frameworks we use to de-bottleneck GTM teams. Join 2,000+ operators here: https://lnkd.in/gie2SrpJ
<end of post>
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