Penn Frank ⚙️: LinkedIn Content Strategy & Writing Style

Tool of the Week: Lusha ⚙️ When I was 20, just out of uni, I somehow ended up as Head of Sales at a super young startup. I had no playbook. I just knew I needed one thing: good phone numbers, fast.…

Turn your team into micro-marketing channels. Here's some snapshots from just over the last week! Keep it up Nayab, Done, Viktor, Zahra, Muhammad ✅ Powered by our new in-house personal brand maes…

Top 3 Posts from the GTM Feed this week: 1. Here's how to automate 90% of your proposal generation with Clay and Google Slides by Patrick Spychalski ↳ https://lnkd.in/g3nWi5-3 2. The creative idea…

Underrated copywriting techniques: Self-deprecation and sarcasm. We use it a lot. Especially when we're pitching boring services. "Brace yourself for the most sexy email you’ll read today." "T…

Unpopular belief on outreach copy: Make your personalisations irrelevant. Everyone says personalisation must tie directly to the offer. If framed with the right tone, however, this is not necessar…

You need to build an ecosystem. A system where every new component reinforces the others. Here's an example. We launched the world's first GTM Engineer Course. It drives $10-15k per month. Bu…