Ester Martinez's LinkedIn Strategy, Helping…

After more than a decade building People Matters, I’m overwhelmed with gratitude as I reflect on this journey... Together, we didn’t just create a company — we built a thriving community of over 500,…

LinkedIn post image: After more than a decade building People Matters, I’m overwhelmed with gratitude as I reflect on this journey...

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Leadership Transitionalmost 2 years ago

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Life Updates & A Fresh Direction Happy New Year! 🎉 I’m excited to share that my newsletter, “Working Out Loud with Ester,” is back! After a few transformative months, I’m refocusing on entrepreneurs…

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Entrepreneurshipover 1 year ago

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What a perfect precursor for People Matters Global #TechHR #Singapore - HR Leaders' Sunset Soiree! Sailing to Lazarus Island near Sentosa while the sun was dipping below the horizon, casting a golde…

LinkedIn post image: What a perfect precursor for People Matters Global #TechHR #Singapore - HR Leaders' Sunset Soiree!

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HR Eventsabout 2 years ago

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Can you believe it? People Matters TechHR Singapore'24 is just around the corner! As we gear up for another incredible Conference, I find myself reminiscing about our amazing journey since 2019. From…

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HR Eventsabout 2 years ago

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Last week, Endeavor hosted the Athens Innovation Summit at the Odeon of Herodes Atticus. Listening to Demis Hassabis - Co-founder & CEO of Google DeepMind and 2024 Chemistry Nobel Laureate, Greece Pr…

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AI Policy11 months ago

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Tomorrow! Excited to be back in Barcelona and even more excited to meet all of you tomorrow, 3rd June at IESE Business School #FoundersForum!

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Startup Eventsabout 1 year ago

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Topics & Content Focus

Primary Topics

Talent ecosystems and national competitiveness in the age of AIPurpose-driven leadership and the inner life of work (presence, meaning, wholeness)Innovation community-building through convenings (summits, festivals, business school forums)

Secondary Themes

Government, policy and institutional roles in shaping innovation outcomesFounder/entrepreneur networks and ecosystem storytelling (Athens/Barcelona as nodes)Public praise as social capital (recognition of leaders, teams, organizers)

Industry Focus

AI-enabled national innovation strategyStartup and scale-up ecosystem development (Europe/Mediterranean with global context)Leadership development / conscious leadership communities

Content Categories

Event-based thought leadership (conference recap + implications)Community amplification (congratulations, shout-outs, invitations)Values-based reflection (poetry/spiritual lens on work)Audience-prompted discourse (open questions to drive comments)

Performance Insights

380.4%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

National AI talent agenda ownership (government vs ecosystem) framed as a debateHigh-status event presence (major venues/speakers) paired with personal synthesisPurpose/meaning-of-work reflections that invite emotional resonance

Virality Signals

Borrowed authority via high-profile names and institutions (speaker/venue credibility)Comment-bait done thoughtfully (open-ended governance/ownership question)Identity-affirming language (purpose, soul, presence) that encourages sharing/agreeingNetwork effects through frequent tagging of organizations and individuals

Structure & Quality

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.72/10

Uniqueness Score

Common Hooks

Gratitude/recognition opener (congratulations + social proof)Event scene-setter (time/place + notable speakers) leading into a bigger questionReflective framing (a passage/idea as a mirror for professional purpose)Forward-looking invitation (what’s happening next + why it matters)

Common Endings

Direct invitation to respond (perspective-seeking question)Encouraging send-off (e.g., “Enjoy!” / “Don’t miss it!”)Public thanks/congratulations to named individuals/teams

Value Delivery Methods

Sensemaking: connects an external event to a larger systems questionEmotional utility: re-centers professionals on meaning and purposeSocial utility: helps the audience discover events/people and feel part of a community

Formatting Style

Short paragraphs with whitespace for scannabilityProper nouns and credential stacking for authority transfer (names/titles/venues)Occasional emojis/bullets to segment ideasHashtags used sparingly, mostly for event/context

Audience & Tone

YES

Question Usage

0.2%

Response Rate

Detected Tone

Systems-thinking connectorWarm, community-forward convenorReflective purpose-driven leaderStatus-aware but human (credibility without sounding clinical)semi-formalfirst-person

Interaction Style

Invites deliberation rather than giving final answersUses recognition to strengthen relationships and reciprocityPositions the audience as co-thinkers (perspective-seeking prompts)

Community Building Signals

Consistent amplification of peers/leaders and ecosystem institutionsGeographic community signaling (Athens/Barcelona) to create belongingRegular event-based touchpoints that act as community “gathering moments”

Writing Style Patterns

Content Strategy

Hook: Gratitude/recognition opener (congratulations + social proofTone: semi-formalCTA: Dialogue CTA (asks the audience to weigh in on an

Writing style breakdown

What a week!

I am still buzzing from the energy at the IESE Business School #FoundersForum in Barcelona. It was truly an honour to host so many brilliant minds and witness the power of community in action.

A massive thank you to our incredible speakers and the entire team for making this happen

🎤 Sebastian Ross

🎤 Claudia L.

🎤 Dídac Lee

We explored what it really takes to scale a purpose-driven company—the highs, the lows, and everything in between.

Key takeaways

🌟 People are your highest ROI. Always.

🌟 Scaling requires a shift from 'doing' to 'enabling.'

🌟 Community is the secret sauce for sustainable growth.

I’m curious—for those who couldn't make it, what is the biggest challenge you are facing in your scaling journey right now? I’d love to hear your thoughts!

See you at the next one!

#Entrepreneurship #Leadership #ScalingUp #IESE #Community

Ester Martinez

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post