Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 80+ free tools
Resources
Free Tools80+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
Start 7 Days Trial
Back to Discover Heroes
Ester Martinez

Ester Martinez

LinkedIn Content Strategy & Writing Style

Helping founders scale with intention | In service to a regenerative future

Greece
12 Viral ScoreView on LinkedIn

0 people tracking this creator on ViralBrain

Warm Analysis

Ester Martinez positions herself as a high-level ecosystem builder and mentor who bridges the gap between purpose-driven leadership and institutional scaling. Her content strategy centers on the transition from founder-led grit to sustainable, regenerative organizational growth, often leveraging her role as Entrepreneur in Residence at IESE to curate elite knowledge for the global startup community. She is notable for her ability to fuse the philosophical and the tactical, moving seamlessly from quoting Irish poetry and discussing soulful work to analyzing national AI talent agendas and hosting unicorn CEOs. This unique intersection of human-centric spirituality and rigorous business scaling allows her to offer a sophisticated value proposition that prioritizes long-term legacy over short-term disruption.

Performance Overview

Followers

460.6K

Connections

29.9K

Avg. Engagement

380

Engagement Rate

Posts/Week

0.1

Viral Score

12

Posts Analyzed

1

Top Posts by Engagement

After more than a decade building People Matters, I’m overwhelmed with gratitude as I reflect on this journey... Together, we didn’t just create a company — we built a thriving community of over 500,…

LinkedIn post image: After more than a decade building People Matters, I’m overwhelmed with gratitude as I reflect on this journey...
1.8K771511 viral
Leadership Transitionabout 2 years ago
View on LinkedIn

Life Updates & A Fresh Direction Happy New Year! 🎉 I’m excited to share that my newsletter, “Working Out Loud with Ester,” is back! After a few transformative months, I’m refocusing on entrepreneurs…

2627311 viral
Entrepreneurshipover 1 year ago
View on LinkedIn

What a perfect precursor for People Matters Global #TechHR #Singapore - HR Leaders' Sunset Soiree! Sailing to Lazarus Island near Sentosa while the sun was dipping below the horizon, casting a golde…

LinkedIn post image: What a perfect precursor for People Matters Global #TechHR #Singapore - HR Leaders' Sunset Soiree!
3111811 viral
HR Eventsabout 2 years ago
View on LinkedIn

Can you believe it? People Matters TechHR Singapore'24 is just around the corner! As we gear up for another incredible Conference, I find myself reminiscing about our amazing journey since 2019. From…

11550
HR Eventsabout 2 years ago
View on LinkedIn

Last week, Endeavor hosted the Athens Innovation Summit at the Odeon of Herodes Atticus. Listening to Demis Hassabis - Co-founder & CEO of Google DeepMind and 2024 Chemistry Nobel Laureate, Greece Pr…

91150
AI Policy12 months ago
View on LinkedIn

Tomorrow! Excited to be back in Barcelona and even more excited to meet all of you tomorrow, 3rd June at IESE Business School #FoundersForum!

9652
Startup Eventsover 1 year ago
View on LinkedIn

Posting Patterns & Frequency

0.1 posts/week

Posts / Week

57.4 days

Days Between Posts

1

Total Posts Analyzed

LOW

Posting Frequency

Timezone: Europe/Athens

Best Performing Days

ThursdayMonday

Best Performing Times To Post

15:00-16:0020:00-21:00

Topics & Content Focus

Primary Topics

Talent ecosystems and national competitiveness in the age of AIPurpose-driven leadership and the inner life of work (presence, meaning, wholeness)Innovation community-building through convenings (summits, festivals, business school forums)

Secondary Themes

Government, policy and institutional roles in shaping innovation outcomesFounder/entrepreneur networks and ecosystem storytelling (Athens/Barcelona as nodes)Public praise as social capital (recognition of leaders, teams, organizers)

Industry Focus

AI-enabled national innovation strategyStartup and scale-up ecosystem development (Europe/Mediterranean with global context)Leadership development / conscious leadership communities

Content Categories

Event-based thought leadership (conference recap + implications)Community amplification (congratulations, shout-outs, invitations)Values-based reflection (poetry/spiritual lens on work)Audience-prompted discourse (open questions to drive comments)

Performance Insights

380.4%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

National AI talent agenda ownership (government vs ecosystem) framed as a debateHigh-status event presence (major venues/speakers) paired with personal synthesisPurpose/meaning-of-work reflections that invite emotional resonance

Virality Signals

Borrowed authority via high-profile names and institutions (speaker/venue credibility)Comment-bait done thoughtfully (open-ended governance/ownership question)Identity-affirming language (purpose, soul, presence) that encourages sharing/agreeingNetwork effects through frequent tagging of organizations and individuals

Structure & Quality

95

Avg Length (Words)

MEDIUM

Depth Level

INTERMEDIATE

Expertise Level

0.72/10

Uniqueness Score

Common Hooks

Gratitude/recognition opener (congratulations + social proof)Event scene-setter (time/place + notable speakers) leading into a bigger questionReflective framing (a passage/idea as a mirror for professional purpose)Forward-looking invitation (what’s happening next + why it matters)

Common Endings

Direct invitation to respond (perspective-seeking question)Encouraging send-off (e.g., “Enjoy!” / “Don’t miss it!”)Public thanks/congratulations to named individuals/teams

Value Delivery Methods

Sensemaking: connects an external event to a larger systems questionEmotional utility: re-centers professionals on meaning and purposeSocial utility: helps the audience discover events/people and feel part of a community

Formatting Style

Short paragraphs with whitespace for scannabilityProper nouns and credential stacking for authority transfer (names/titles/venues)Occasional emojis/bullets to segment ideasHashtags used sparingly, mostly for event/context

Audience & Tone

YES

Question Usage

0.2%

Response Rate

Detected Tone

Systems-thinking connectorWarm, community-forward convenorReflective purpose-driven leaderStatus-aware but human (credibility without sounding clinical)semi-formalfirst-person

Interaction Style

Invites deliberation rather than giving final answersUses recognition to strengthen relationships and reciprocityPositions the audience as co-thinkers (perspective-seeking prompts)

Community Building Signals

Consistent amplification of peers/leaders and ecosystem institutionsGeographic community signaling (Athens/Barcelona) to create belongingRegular event-based touchpoints that act as community “gathering moments”

Writing Style Patterns

Content Strategy

Hook: Gratitude/recognition opener (congratulations + social proofTone: semi-formalCTA: Dialogue CTA (asks the audience to weigh in on an

Writing style breakdown

<start of post>

What a week!

I am still buzzing from the energy at the IESE Business School #FoundersForum in Barcelona. It was truly an honour to host so many brilliant minds and witness the power of community in action.

A massive thank you to our incredible speakers and the entire team for making this happen

🎤 Sebastian Ross

🎤 Claudia L.

🎤 Dídac Lee

We explored what it really takes to scale a purpose-driven company—the highs, the lows, and everything in between.

Key takeaways

🌟 People are your highest ROI. Always.

🌟 Scaling requires a shift from 'doing' to 'enabling.'

🌟 Community is the secret sauce for sustainable growth.

I’m curious—for those who couldn't make it, what is the biggest challenge you are facing in your scaling journey right now? I’d love to hear your thoughts!

See you at the next one!

#Entrepreneurship #Leadership #ScalingUp #IESE #Community

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. The Hook (Excitement/Announcement): A short, punchy opening line, often an exclamation ('Tomorrow!', 'Happy New Year!', 'Congratulations!').
1. The Direct Link: 'Register today...' or 'Please apply here...' followed by a URL.

Sign in to unlock the full writing analysis

Apply Ester Martinez's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside Ester Martinez.

Pascal BORNET

Pascal BORNET

#1 Top Voice in AI & Automation | Award-Winning Expert | Best-Selling Author | Recognized Keynote Speaker | Agentic AI Pioneer | Forbes Tech Council | 2M+ Followers ✔️

9 Viral Score

Eve Maler

Eve Maler

Digital identity futurist and strategist | Co-inventor of XML, SAML, and UMA | Privacy by Design Ambassador | Board member

54 Viral Score

Kaliya Young

Kaliya Young

“Identity Woman” | Event Designer & Facilitator | Decentralized / Self-Sovereign Identity Technology Expert | Non Hierarchical Governance Researcher and Practitioner

82 Viral Score

Greg Isenberg

Greg Isenberg

CEO of Late Checkout, a portfolio of internet companies

26 Viral Score

Felix Haas

Felix Haas

Design at Lovable, Angel Investor

108 Viral Score

Felienne Hermans

Felienne Hermans

Professor of Computer Science Education at Vrije Universiteit Amsterdam

271 Viral Score

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like Ester Martinez and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like Ester Martinez.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Maurits Martijn
  • Allie K. Miller
  • Simon Bernhard
  • Will Guidara
  • Frederic Brunner
  • Ned Lowe
  • Jack Gaisford-Miles
  • Dorie Clark
  • Lara Acosta
  • Glen Henry
  • 🇺🇦 Eddie Shleyner
  • Tim Denning
  • Herman Singh
  • Sam Silverman