LinkedIn Content Strategy & Writing Style
Get Discovered by Agents - MCP & MCP-Apps | Co-founder, agentdiscoverability.com
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Elliot Garreffa positions himself as the premier authority on agentic distribution, serving as a bridge between traditional SaaS companies and the emerging ecosystem of AI marketplaces. His content strategy centers on the technical and strategic necessity of the Model Context Protocol (MCP), providing real-time data tracking and tactical "how-to" guides for getting discovered within ChatGPT and Claude. He is notable for his data-driven foresight, moving the conversation beyond simple prompt engineering toward the "plumbing" of the internet—where apps function as background infrastructure for always-on agents. By intersecting technical education with market intelligence, Garreffa transforms complex API integrations into a high-stakes race for "Agent SEO," making him an essential voice for any developer or founder navigating the shift from human-centric to agent-first commerce.
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JUST IN 🚨 Claude just turned on organic app discovery. This is the BIGGEST moment in AI distribution since the ChatGPT App Store launched. Your app can now surface directly inside conversations, at t…
JUST IN 🚨 the ChatGPT app store just had its biggest single day of launches since it opened. That's 32 new apps in one day. And the category breakdown tells you everything about where this is headin…
San Francisco has been wild fast paced, 5 tech events a day, close to impossible to have a 2-minute conversation without discussing AI and without a doubt, the best place in the world to build a te…
MCP Apps are growing fast. ChatGPT Apps are outpacing Claude Connectors, for now. These are the figures from Elliot Garreffa’s tracker: - 1617 ChatGPT Apps - 456 Claude Connectors But both are MCP…
🚨 BREAKING: 79 new apps got added to the ChatGPT App Store TODAY This is the single biggest day of launches EVER. For context - this beats the previous record (32 apps) by nearly 2.5x. Here's wha…
the headless web is coming every CEO and business leader is thinking about how to prepare for agents I was interviewed at CNBC Converge live in Singapore on how companies can start to prepare for t…
3.5 posts/week
Posts / Week
8
Total Posts Analyzed
MEDIUM
Posting Frequency
18.9%
Avg Engagement Rate
STABLE
Performance Trend
1250
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.92/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
<start of post>
The shift from 'Chat' to 'Agents' is happening faster than the numbers suggest.
2,100+ ChatGPT Apps live
680+ Claude Connectors live
150+ New integrations per week
The growth is exponential, but the strategy is still linear for most companies.
They build a connector, submit it to the store, and wait. This is a mistake.
In the old world, you optimized for keywords so humans could find you. In the new world, you optimize for 'Agentic Intent'.
When an agent is running 24/7 in the background, it doesn't browse a store. It looks for the most reliable 'plumbing' to solve a specific task.
If your MCP server isn't structured to be called by an autonomous agent without human intervention, you're already invisible.
The bottleneck has moved from 'Approval' to 'Utility'.
We're breaking down the new rules of Agent SEO in our next session.
→ Join the workshop on July 12th: https://lnkd.in/example
See you there.
<end of post>
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