JUST IN 🚨 Claude just turned on organic app discovery. This is the BIGGEST moment in AI distribution since the ChatGPT App Store launched. Your app can now surface directly inside conversations, at t…

LinkedIn Content Strategy & Writing Style
Co-founder & CEO @ agentdiscoverability.com (we’re hiring!) | Get Discovered by Agents - MCP & MCP-Apps
0 people tracking this creator on ViralBrain
Elliot Garreffa positions himself as the definitive authority on the transition from the chatbot era to the agentic web, specifically focusing on the Model Context Protocol (MCP) ecosystem. His content strategy centers on Agent Discovery Optimization (ADO), where he provides high-frequency data on app store growth, ranking mechanics, and the technical maturing of platforms like Claude and ChatGPT. He is notable for moving beyond AI hype to treat these platforms as legitimate new distribution channels, offering a sophisticated value proposition that mirrors traditional SEO for the age of autonomous agents. By intersecting market intelligence with technical observability, Elliot provides a rare bridge between the developers building MCP servers and the B2B leaders who need to ensure their products remain visible in a "black box" algorithmic environment.
0
0
68
—
—
41
11
JUST IN 🚨 Claude just turned on organic app discovery. This is the BIGGEST moment in AI distribution since the ChatGPT App Store launched. Your app can now surface directly inside conversations, at t…
JUST IN 🚨 the ChatGPT app store just had its biggest single day of launches since it opened. That's 32 new apps in one day. And the category breakdown tells you everything about where this is headin…

San Francisco has been wild fast paced, 5 tech events a day, close to impossible to have a 2-minute conversation without discussing AI and without a doubt, the best place in the world to build a te…

🚨 BREAKING: 79 new apps got added to the ChatGPT App Store TODAY This is the single biggest day of launches EVER. For context - this beats the previous record (32 apps) by nearly 2.5x. Here's wha…

Another huge release from Codex... You now have a browser debugger, QA engineer, and frontend optimizer at your fingertips. Codex now has Chrome DevTools Protocol access. That means Codex can use…
the headless web is coming every CEO and business leader is thinking about how to prepare for agents I was interviewed at CNBC Converge live in Singapore on how companies can start to prepare for t…

5.0 posts/week
Posts / Week
11
Total Posts Analyzed
HIGH
Posting Frequency
6.8%
Avg Engagement Rate
INCREASING
Performance Trend
1200
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.95/10
Uniqueness Score
YES
Question Usage
0.85%
Response Rate
Writing style breakdown
The author writes with the voice of a 'pragmatic visionary' in the tech and AI space. The style is professional yet highly conversational, blending the authority of a market analyst with the accessibility of a peer sharing 'insider' knowledge. It is punchy, persuasive, and deeply informative, designed specifically for the fast-paced environment of professional social networks like LinkedIn.
CORE CHARACTERISTICS
The writing is methodical but feels spontaneous. It often starts with a high-energy 'hook' (e.g., 'BREAKING', 'Finally!', 'It feels extremely obvious') to grab attention, followed by a structured breakdown of facts. The tone is optimistic and high-energy, focusing on momentum, growth, and 'the future.' It avoids academic jargon in favor of industry shorthand (MCP, B2B, CTA, SDK, AEO).
EMOTIONAL TONE AND ENERGY
The energy is fast-paced and urgent. The author uses words like 'obsessed,' 'huge,' 'special,' and 'extremely important' to signal high stakes. There is a sense of 'being in the room' where things happen, creating a 'don't miss out' vibe for the reader.
SIGNATURE WRITING TRAITS
Rhetorical questions to pivot: 'Will an agent ever find you?'
Direct audience engagement: 'Reach out if you want to...' or 'Wish me luck...'
Repetition for emphasis: 'Not 90% of engineers. The whole company.'
Use of emojis as structural markers: 🚨, 👻, 🇵🇹, 👀.
Parenthetical asides: '(built on Skybridge)' or '(Wish me luck with the tooth recovery)'.
ADDRESSING THE READER
The author uses a mix of first-person ('I', 'We') to establish credibility and second-person ('You') to create immediate relevance. Suggestions are framed as direct commands or 'no-brainers' (e.g., 'Do that here', 'Make sure you tune in').
Sign in to unlock the full writing analysis
Free tools to help you write, score, and benchmark in the same style.
Other creators worth studying alongside Elliot Garreffa.

🧲 Adam Kitchen
Founder @ Magnet Monster 🧲 - Klaviyo Elite Partner & Retention Marketing Agency for D2C brands
14 Viral Score

Steven Bartlett
Founder & CEO at Steven.com
29 Viral Score

Jon Brosio
Your skills + The One Page Offer™ + 16 weeks = $10k/mo recurring profit | DM me "ONE" for details
27 Viral Score

Adam Grant
Organizational psychologist at Wharton, #1 NYT bestselling author of THINK AGAIN, host of the TED podcast Re:Thinking
19 Viral Score

Kasey Brown
Applications are now OPEN to work with me. Just DM me “Class 5” • Your Personal Brand is Your Retirement Plan • I help experts build content system that print $ • Forbes 30 U 30 • ex-Stripe, Accenture, Goldman Sachs
86 Viral Score

Domitille de Saint-Exupéry
CMO @lemlist | Follow for real B2B Marketing insights from the tech trenches
215 Viral Score
ViralBrain plans, writes, and schedules your LinkedIn content — using official LinkedIn APIs so your account stays safe.
Write like Elliot Garreffa.