LinkedIn Content Strategy & Writing Style
Get Discovered by Agents - MCP-Apps & MCP | Co-founder, agentdiscoverability.com
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Elliot Garreffa positions himself as the premier authority on the agentic web, bridging the gap between high-level AI strategy and the technical mechanics of tool discovery. His content strategy centers on the transition from traditional SEO to Agent Discovery Optimization (ADO), providing data-backed insights into how platforms like Claude and ChatGPT surface third-party tools. He is notable for moving beyond "AI hype" to focus on the "deployment bottleneck," offering a pragmatic look at how enterprises must redesign workflows for agentic interaction rather than human-centric interfaces. By intersecting consulting expertise with real-time data from his own discovery platform, Elliot provides a rare, tactical roadmap for builders looking to ensure their software is actually used, not just cited, by the next generation of AI agents.
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7.9
98
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JUST IN 🚨 Claude just turned on organic app discovery. This is the BIGGEST moment in AI distribution since the ChatGPT App Store launched. Your app can now surface directly inside conversations, at t…
JUST IN 🚨 the ChatGPT app store just had its biggest single day of launches since it opened. That's 32 new apps in one day. And the category breakdown tells you everything about where this is headin…
San Francisco has been wild fast paced, 5 tech events a day, close to impossible to have a 2-minute conversation without discussing AI and without a doubt, the best place in the world to build a te…
🚨 BREAKING: 79 new apps got added to the ChatGPT App Store TODAY This is the single biggest day of launches EVER. For context - this beats the previous record (32 apps) by nearly 2.5x. Here's wha…
the headless web is coming every CEO and business leader is thinking about how to prepare for agents I was interviewed at CNBC Converge live in Singapore on how companies can start to prepare for t…
if the LLM can't find you, you don't exist it's as simple as that everyone is building ChatGPT Apps & MCP Apps, getting them live and then... job's done, right? unfortunately not. once you're a…
7.9 posts/week
Posts / Week
1 days
Days Between Posts
6
Total Posts Analyzed
HIGH
Posting Frequency
15.89%
Avg Engagement Rate
STABLE
Performance Trend
185
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.75%
Response Rate
Writing style breakdown
<start of post>
The era of "Chat" as the primary AI interface is ending.
We've spent the last 48 hours stress-testing the new Claude mobile discovery layer and the results are definitive: the model is now the gatekeeper of your traffic.
If you aren't optimized for tool-calling, you don't exist.
Descriptions matter more than code. The LLM picks your app based on how you describe its utility in the manifest.
Latency is the new bounce rate. If your connector takes >3 seconds to respond, the agent skips to the next available tool.
Intent is fragmented. Users don't ask for "an app," they ask for "a result."
This is a fundamental shift from SEO to ADO (Agent Discovery Optimization).
In the old world, you optimized for a crawler. In the new world, you optimize for a reasoning engine. One wants keywords; the other wants capabilities.
We're hosting a deep dive on this in Lisbon next week to show exactly how to rewrite your schemas for the agentic web.
Full data set and invite link in the comments.
Happy building.
<end of post>
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