Dean Seddon: LinkedIn Content Strategy & Writing Style

<start of post> Most LinkedIn strategies are a house of cards. One algorithm update and it all falls down. 🃏 This is why you feel like you're running on a treadmill.

I’ve spent over a decade in the trenches of social selling. → I’ve seen the 'engagement pods' vanish. → I’ve seen the 'AI automation' accounts get banned. → I’ve seen the 'viral stars' go broke.

Why? Because they focused on the plumbing, not the water.

You don't have a 'reach' problem. You have a 'relevance' problem. If your content is for everyone, it is for no one. If your message is fuzzy, your pipeline will be empty.

❌ You post every day but get no inquiries. You are teaching, not selling. You're giving away the 'how' for free. ✅ You need to highlight the 'why' and the 'cost of inaction.'

❌ You send DMs but get ghosted. You are pitching on the first date. It’s selfish and it’s transparent. ✅ You need to lead with a specific observation.

❌ Your followers are growing but revenue isn't. You’ve built an audience of peers, not buyers. You're chasing the dopamine of the 'like.' ✅ You need to polarize your audience to find the real leads.

The winners on this platform don't pray to the algorithm. They have a system. They have a message. They have a process.

Stop winging it. Pick a path and master it.

DM me 🆆🅸🅽 if you’re ready to build a real system. <end of post>