Products
Discover HeroesFind top LinkedIn creators in your niche.Post CreatorAI-powered composer with your tone and style.Trending PostsSee what's going viral on LinkedIn right now.
Use Cases
Repurpose ContentTurn YouTube, blogs, and articles into LinkedIn posts.Carousel GeneratorCreate swipeable LinkedIn carousels with AI.30-Day Auto CalendarPlan and auto-publish a month of posts.LinkedIn MCP ServerPost to LinkedIn from Claude, Codex and OpenClaw.For AgenciesRun your clients' LinkedIn content in one place.
Tools
Text FormatterBold, italic, and Unicode styles for posts.Hashtag GeneratorFind the best hashtags for your content.Engagement CalculatorMeasure your post performance instantly.Hook GeneratorAI hooks that stop the scroll.Post PreviewSee exactly how your post will look.Content CalendarPlan and schedule your LinkedIn content.Browse all 90+ free tools
Resources
Free Tools90+ LinkedIn tools, no signup required.Templates100 ready-to-use LinkedIn post templates.GuidesStep-by-step LinkedIn growth playbooks.CollectionsCurated tool sets by role and goal.CompareViralBrain vs. other LinkedIn tools.BlogLinkedIn growth tips and strategies.
Pricing
LoginStart 7 Days Trial
Back to Discover Heroes
Dean Seddon

Dean Seddon

LinkedIn Content Strategy & Writing Style

No ROI from LinkedIn? ▪︎ Build your pipeline and win clients on LinkedIn ▪︎ CEO @ MAVERRIK® ▪︎ Social Selling Strategist & Speaker ▪︎ DM 🆆🅸🅽. to start.

United Kingdom
10 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

Dean Seddon positions himself as a high-stakes revenue architect who prioritizes business fundamentals over platform-specific gimmicks. His content strategy centers on a "no-nonsense" value proposition that aggressively deconstructs the "guru" culture of hacks and virality, replacing it with a repeatable sales system focused on pipeline health and lead conversion. He is notable for his ability to bridge the gap between old-school media sales rigor and modern social selling, often using his background in high-revenue corporate environments to validate his strategic frameworks. By intersecting personal vulnerability and transparency—such as sharing business failures and personal anecdotes about his rescue dog—with hard-hitting sales diagnostics, he builds a brand that feels both authoritative and humanly accessible.

Performance Overview

Followers

79.0K

Connections

30.0K

Avg. Engagement

51

Engagement Rate

Posts/Week

5.6

Viral Score

10

Posts Analyzed

1

Top Posts by Engagement

Most people on LinkedIn are winging it. Trying a bit of everything. 🤪 But mastering nothing. They buy a course. Try a hack. Randomly get a lead. Then do it all over again. But that isn't a system.…

614443 viral
LinkedIn Marketing8 months ago
View on LinkedIn

“You named your dog after your business?” Most people think that. 🐕 But there is more interesting story. I rebranded my business to Maverrik in 2018. But by sheer chance Maverick came along in 2020.…

LinkedIn post image: “You named your dog after your business?”
731612 viral
Branding7 months ago
View on LinkedIn

I’ve had 8,846 new followers since I last did this. It’s time to do an intro again. 👋 6 things you won’t know about me. #1 - At 17 I started a business, it failed because I didn’t get enough busines…

LinkedIn post image: I’ve had 8,846 new followers since I last did this.
532112 viral
LinkedIn Marketing7 months ago
View on LinkedIn

If you follow the tactics and tips. Don't be surprised when you hit a wall. 🧱 This is how to really win at LinkedIn I've been doing social selling for 14 years. → I've seen creators come and go. →…

LinkedIn post image: If you follow the tactics and tips.
351812 viral
LinkedIn Lead Generation7 months ago
View on LinkedIn

Atlanta bound with.... Dave Falkner and Tom Thompson 🇺🇸 A week of events in the US. Social Selling is big right now. Why? Because everyone needs to sell stuff. Despite all the tools and tech. You…

LinkedIn post image: Atlanta bound with....
381211 viral
Social Selling8 months ago
View on LinkedIn

It’s time for… LinkedIn Bingo Winners get a free Starbucks ☕ How to play... Read the Bingo card. Comment and tell me how many you’ve seen. If you’ve seen all 16, you get a free Starbucks First 15 get…

LinkedIn post image: It’s time for… LinkedIn Bingo
241101 viral
LinkedIn Marketing8 months ago
View on LinkedIn

Posting Patterns & Frequency

5.6 posts/week

Posts / Week

1.4 days

Days Between Posts

1

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: Europe/London

Best Performing Days

MondayTuesdayWednesday

Best Performing Times To Post

12:00–14:0012:30 (consistent high-comment window)

Topics & Content Focus

Primary Topics

LinkedIn social selling systems (message, value prop, process) over tacticsB2B pipeline creation through positioning + discovery-led sellingTrust-building personal branding that converts to conversations

Secondary Themes

Inbound lead generation from content (action-taking content)Creator credibility via social proof and career narrativeRelationship-first selling psychology (know/like/trust)

Industry Focus

LinkedIn-based B2B services marketingSocial selling training/coaching for consultants, founders, and sales-led operatorsDemand generation for high-trust, high-consideration offers

Content Categories

Contrarian educational frameworks (diagnose root causes)Authority + social proof narratives (experience, numbers, outcomes)Personal storytelling for relatability (identity/lifestyle posts)Direct-response conversion posts (DM keyword, qualify/unfollow)Light engagement prompts (questions)

Performance Insights

51.44444444444444%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Personal brand trust builders with a clear business takeawayRoot-cause diagnosis frameworks for why LinkedIn isn’t producing clientsAuthority stories anchored in specific outcomes (social proof)

Virality Signals

Polarization/ultimatum language that boosts strong reactions and self-selectionHigh-specificity social proof (years, follower growth, ticket sales, people trained)Relatable personal moments that widen comment participation without losing positioningActionable diagnostic grids (symptom → cause → fix) that invite saves and discussion

Structure & Quality

150

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

0.74/10

Uniqueness Score

Common Hooks

Direct question hook (invites replies with low friction)Contrarian/polarizing opener (anti-hacks, anti-tactics)Credibility-first hook (years in game, big numbers, notable outcomes)Curiosity list hook ("X things you don’t know about me")Problem-first framing (pipeline/lead pain stated immediately)

Common Endings

DM keyword CTA (single-word trigger to start a convo)Lesson-based close (reframe: trust/relationships > impressions)Hard boundary close ("if you want tactics—unfollow")Soft invite to attend a session/training

Value Delivery Methods

Reframes tactics as symptoms; positions messaging/value prop/process as the true leversProvides a practical diagnostic model (common outcomes mapped to underlying sales/positioning issues)Balances conversion intent with trust-building to reduce "pitchy" feel

Formatting Style

Short lines and heavy whitespace for scroll-stopping readabilityBullet ladders with arrows (→) and checkmarks/crosses (✅/❌) for contrastNumbered lists for narrative structureOccasional emoji used as tone softeners, not decoration-heavy

Audience & Tone

YES

Question Usage

0.58%

Response Rate

Detected Tone

Smart-casual / relatable operatorDirect-response coach with strong opinionsSystems-first strategist (anti-hack, pro-process)Confident authority grounded in lived experiencesemi-formalfirst-person

Interaction Style

Conversation-first (DM keyword funnels and comment-driven prompts)Self-segmenting audience building (attract serious buyers, repel tactic-chasers)Community familiarity via periodic re-intros and personal updates

Community Building Signals

Intro posts to onboard new followers into the creator’s worldviewHumanizing stories to deepen parasocial trustClear norms/boundaries (what to expect, who the content is for)

Writing Style Patterns

Content Strategy

Hook: Direct question hook (invites replies with low friction)Tone: semi-formalCTA: Direct-response DM trigger (keyword-based)

Writing style breakdown

<start of post>

Most LinkedIn strategies are a house of cards.

One algorithm update and it all falls down. 🃏

This is why you feel like you're running on a treadmill.

I’ve spent over a decade in the trenches of social selling.

→ I’ve seen the 'engagement pods' vanish.

→ I’ve seen the 'AI automation' accounts get banned.

→ I’ve seen the 'viral stars' go broke.

Why?

Because they focused on the plumbing, not the water.

You don't have a 'reach' problem. You have a 'relevance' problem.

If your content is for everyone, it is for no one.

If your message is fuzzy, your pipeline will be empty.

Here is the reality of the market right now

❌ You post every day but get no inquiries.

You are teaching, not selling.

You're giving away the 'how' for free.

✅ You need to highlight the 'why' and the 'cost of inaction.'

❌ You send DMs but get ghosted.

You are pitching on the first date.

It’s selfish and it’s transparent.

✅ You need to lead with a specific observation.

❌ Your followers are growing but revenue isn't.

You’ve built an audience of peers, not buyers.

You're chasing the dopamine of the 'like.'

✅ You need to polarize your audience to find the real leads.

The winners on this platform don't pray to the algorithm.

They have a system.

They have a message.

They have a process.

Stop winging it.

Pick a path and master it.

DM me 🆆🅸🅽 if you’re ready to build a real system.

<end of post>

1. OVERALL WRITING STYLE & VOICE
2. STRUCTURAL FLOW & LOGICAL PROGRESSION
3. SPACING, LINE BREAKS & VISUAL FLOW

Sign in to unlock the full writing analysis

Apply Dean Seddon's patterns to your posts

Free tools to help you write, score, and benchmark in the same style.

LinkedIn Hook Generator

Generate scroll-stopping hooks in the same style top creators use.

Open tool

LinkedIn Post Scorer

Score your draft against viral post patterns before you publish.

Open tool

LinkedIn Engagement Calculator

Benchmark your engagement rate against creators in your niche.

Open tool

More LinkedIn creators to learn from

Discover all

Other creators worth studying alongside Dean Seddon.

Philip Joubert

Philip Joubert

Building Magic Safari ✨

Ben Desjardins

Ben Desjardins

Fractional CMO | I make Marketing work so you don’t have to | Founder, Sure Shot Systems | Marketing Brains + Ad Muscle | Grill Cheese Virtuoso 🥪 | Collecting passport stamps 🌍

23 Viral Score

Marta Basso

Marta Basso

Entrepreneur | Founder @ Brandplane | Lilli Gruber Wannabe, basically a TV | Likely on a train while you’re reading this | 30k limit reached - send a note or use the follow button

5 Viral Score

Ester Martinez

Ester Martinez

Helping founders scale with intention | In service to a regenerative future

12 Viral Score

Justin Welsh

Justin Welsh

The $10M Solopreneur | Helping 100,000+ experts turn their expertise into income.

71 Viral Score

Andrea Bottoni

Andrea Bottoni

Copywriter e tante altre cose più o meno interessanti. Partner di WeAreMarketers. Co-fondatore di Facebook Advanced e CopyMastery

234 Viral Score

€1 trial · 7 days

Automate your LinkedIn for 30 days

ViralBrain plans, writes, and schedules your LinkedIn content, using official LinkedIn APIs so your account stays safe.

  • Official LinkedIn APIs, no risk of ban
  • You approve every post before it goes live
  • Cancel anytime
Start €1 trial€39 Pro or €69 Premium · cancel anytime

30-day plan

On track
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
13 posts queued · auto-publishing
€1 · 7-day trial

Write like Dean Seddon and auto-post for 30 days.

ViralBrain learns their voice and publishes for you.

Try it free

Write like Dean Seddon.

Try it free

Discover more LinkedIn creators · ViralBrain

Other LinkedIn creators

  • Bereket Daniel
  • Mayank A.
  • Pallavi Ahuja
  • Lou Adler
  • Vanessa Raath
  • Alla Pavlova 艾菈
  • Andrii Buvailo, Ph.D.
  • Stefano Gaburro, PhD
  • Pat Walls
  • Hesham Haroon
  • Sean Anderson
  • Ben Miller
  • Richard Goold
  • Kevin Naughton