Dave Cairns

The author's writing style is professional yet deeply personal, characterized by a blend of vulnerability and directness. It is primarily informative and conversational, leaning into a 'behind-the-scenes' look at the life of a creative professional. The voice is that of a seasoned expert who is nonetheless humble and transparent about the struggles of the industry, such as job hunting and self-promotion.

The energy of the writing is generally steady and reflective, though it occasionally spikes into punchy, high-energy announcements when listing services or reacting to industry news. It is structured and methodical when presenting professional capabilities, but becomes free-flowing and narrative when discussing personal experiences or frustrations.

Signature writing traits include the use of industry-specific terminology (e.g., 'Script Doctoring', 'Non-Linear Editing') paired with relatable human emotions. The author frequently uses direct audience engagement, particularly through 'genuine questions' or calls for advice, which shifts the power dynamic from 'expert-to-audience' to 'peer-to-peer'.

The author predominantly uses the first-person ('I') to establish credibility and share personal anecdotes. When addressing the reader, they use a mix of second-person ('you') and direct commands, especially in calls to action like 'Take a look at my full portfolio'. The tone is softer and more inquisitive in narrative posts ('how does someone like me... get over it?') and more authoritative in service-based posts.