Jason Knight

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72% of B2B Product Leaders think their discovery process is "good", while only 31% of their individual contributors agree. That's not just a gap; that's a canyon.

✅ High-performing teams have a shared definition of what "done" looks like for discovery.

❌ Struggling teams treat discovery as a checkbox exercise to satisfy a roadmap that was already decided in January.

It's easy to blame the process, but usually, it's a culture of "delivery at all costs" that's the real culprit. We get so caught up in the nuts and bolts of shipping that we forget to check if we're shipping anything anyone actually wants (and vibe coding won't save you here).

I'm not here to sell you a 6-month transformation. I just want to help you close that gap.

If you want to see how your team stacks up against the rest of the industry, we've put all the data into our latest report. No gatekeeping, no email required, just the facts.

Check out "The State of B2B Product Management" here: https://b2bproduct.io/discovery-gap

Or, if you're one of those leaders who suspects their team might be part of that 31%, drop me a DM. I'm always happy to have a (free!) chat to help you point the ship in the right direction.

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