LinkedIn Content Strategy & Writing Style
B2B Product Consultant - Check out “The State of B2B Product Management” report, download it now!
1 person tracking this creator on Viral Brain
Jason Knight positions himself as the pragmatic voice of B2B product leadership, blending the technical empathy of a former developer with the strategic foresight of a seasoned consultant. His content strategy centers on a "give-first" philosophy, utilizing original research from his "State of B2B Product Management" report to expose the friction between operational reactivity and strategic discovery. He is notable for his radical transparency and anti-gatekeeping stance, often offering free diagnostics and advice to dismantle the "cookie-cutter" consulting trope. By intersecting data-driven industry benchmarking with high-touch community building—ranging from deep-dive podcasts to informal pub networking—he transforms abstract product theory into actionable, human-centric leadership tactics that bridge the gap between executive perception and team reality.
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12.2K
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5.4
12
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B2B product management can hit different, but how different? Saeed and I were curious, and we wanted to find out, so we ran a survey towards the end of last year to find out. 425 people from 37 countr…
56% of IC B2B Product Managers want to spend less time overseeing development work, stand ups and other delivery activities. Frankly, I'm surprised it's not more. As a former software developer mysel…
A lovely message from someone who recently downloaded our report "The State of B2B Product Management". It's great to see it resonating with people, and hopefully has the right mix of analysis and rec…
🎯 The Future of Darts is Digital, and AI will be the referee! 🎯 In my new "CPO Stories" podcast episode, I speak to Nick Kenn, interim CPO at Winmau Dartboard Company Ltd. We talk all about reinven…
One Knight at the Pub March edition. Come to the next one and help me commiserate my birthday!
💰 I'd do it all for free if I could 💰 It sounds dumb, but I didn't get into consulting for money - I got into consulting because I kept seeing and hearing about repeated patterns in B2B product co…
5.4 posts/week
Posts / Week
1.4 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
28.88888888888889%
Avg Engagement Rate
STABLE
Performance Trend
160
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
NO
Question Usage
0.4%
Response Rate
Writing style breakdown
<start of post>
72% of B2B Product Leaders think their discovery process is "good", while only 31% of their individual contributors agree. That's not just a gap; that's a canyon.
✅ High-performing teams have a shared definition of what "done" looks like for discovery.
❌ Struggling teams treat discovery as a checkbox exercise to satisfy a roadmap that was already decided in January.
It's easy to blame the process, but usually, it's a culture of "delivery at all costs" that's the real culprit. We get so caught up in the nuts and bolts of shipping that we forget to check if we're shipping anything anyone actually wants (and vibe coding won't save you here).
I'm not here to sell you a 6-month transformation. I just want to help you close that gap.
If you want to see how your team stacks up against the rest of the industry, we've put all the data into our latest report. No gatekeeping, no email required, just the facts.
Check out "The State of B2B Product Management" here: https://b2bproduct.io/discovery-gap
Or, if you're one of those leaders who suspects their team might be part of that 31%, drop me a DM. I'm always happy to have a (free!) chat to help you point the ship in the right direction.
<end of post>
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