Brian Elliott's LinkedIn Strategy, Future of Work…

My dad has cancer. Mom’s a caregiver herself, and just had a hip replacement. My brother and I are having conversations we used to call hypothetical. We’ve got it easy: they're stable and don't need…

LinkedIn post image: My dad has cancer. Mom’s a caregiver herself, and just had a hip replacement. My brother and I are having conversations

3551341631 viral

Employee Wellbeing6 months ago

View on LinkedIn

Silence is a choice. In a recent HBR piece, sociologists Frank Dobbin and Alexandra Kalev found that mentorship programs, training academies, and family-friendly scheduling (initiatives open to all e…

LinkedIn post image: Silence is a choice.

540533030 viral

Diversity & Inclusion6 months ago

View on LinkedIn

The four-day workweek AI promised looks dead on arrival. Tech workers' biggest fear about AI isn't losing their jobs, it's being buried by them. AI is expanding people's capabilities, but also their…

LinkedIn post image: The four-day workweek AI promised looks dead on arrival.

105881016 viral

Future of Work3 months ago

View on LinkedIn

Is remote work causing loneliness? Will CEOs use the latest OpEd to push RTO again? The first one's debatable, the second is inevitable (if limited). A new study in Science covered in today's NYTime…

LinkedIn post image: Is remote work causing loneliness? Will CEOs use the latest OpEd to push RTO again?

145631014 viral

Future of Work4 months ago

View on LinkedIn

Big Tech CEOs get the memo: AI job fears are slowing adoption. The bigger question: have they just said "it's a bubble"? Many CEOs have changed their tone from doom to boom when it comes to AI. Davi…

LinkedIn post image: Big Tech CEOs get the memo: AI job fears are slowing adoption.

12774513 viral

AI Strategy3 months ago

View on LinkedIn

Nobody at Atlassian is required to come into the office, and attendance went up 9% last year anyway. There are lots of ways to get office attendance up if you're looking for appearances, but the bett…

18236711 viral

Future of Work12 days ago

View on LinkedIn

Topics & Content Focus

Primary Topics

Human-Centered AI TransformationWorkplace Design and the Future of Hybrid WorkOrganizational Change, Employee Contribution, and Trust

Secondary Themes

The Strategic Role of Middle ManagersEmployee Wellbeing and Sustainable ProductivityTeam Collaboration, Community, and Purpose at WorkEvidence-Based Leadership and Workplace Research

Industry Focus

Enterprise Technology and B2B SaaSFuture of Work and Workplace StrategyPeople Operations, Organizational Design, and Executive Leadership

Content Categories

Research-Driven Thought LeadershipWorkplace Strategy CommentaryAI Adoption and Change ManagementLeadership and Organizational CultureEvent and Editorial Promotion

Performance Insights

83.6%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Hybrid workplace strategy and meaningful office attendanceAI adoption framed as contribution rather than complianceThe organizational value of middle managers

Virality Signals

Strongest performance comes from posts attached to an active organizational controversyPractical workplace examples outperform primarily personal reflectionNamed executives, companies, research firms, and publications increase credibility and discussionComments are strongest when the post asks readers to compare the idea with their own workplaceShares are highest when the argument challenges prevailing management policy

Structure & Quality

360

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

9/10

Uniqueness Score

Common Hooks

Contrarian reframing of a popular workplace beliefShort, provocative opening sentenceA tension between executive assumptions and employee realityA surprising statistic or research findingA memorable contrast such as mandates versus magnets or compliance versus contribution

Common Endings

An open-ended question inviting professional experiencesA recommendation to read the linked research or articleA transition to an upcoming event, report, or discussionA request for the audience to share what is happening inside their organization

Value Delivery Methods

Translates research and reporting into practical leadership implicationsReframes abstract AI debates around employee behavior, trust, and organizational outcomesProvides actionable recommendations rather than stopping at commentaryConnects individual experience with broader systems such as incentives, office design, and management structureUses cross-source synthesis to create original interpretations

Formatting Style

Short paragraphs with substantial whitespaceNarrative setup followed by evidence and interpretationNumbered recommendationsSelective use of quotation marks for memorable expert languageInline statistics and named-source attributionConversational transitions between research, anecdote, and advice

Audience & Tone

YES

Question Usage

Response Rate

Detected Tone

Smart-casual expertHuman-centered contrarianResearch-backed and editorialWarmly skeptical of management theaterPragmatic futuristRelatable executive commentatorsemi-formalfirst-person

Interaction Style

Invites readers into a professional peer discussionUses questions to elicit workplace examples rather than simple agreementEncourages constructive disagreement around contested management practicesBuilds authority through references to researchers, executives, and institutional studies

Community Building Signals

Creates recurring intellectual territory around human-centered work transformationUses events, research launches, and editorial series as community touchpointsFrames readers as participants in an ongoing conversation about the future of workConnects audience discussion to shared workplace problems rather than personal-brand promotion alone

Writing Style Patterns

Content Strategy

Hook: Contrarian reframing of a popular workplace beliefTone: semi-formalCTA: Conversation-starting questions

Writing style breakdown

The AI strategy that lives in your slide deck is not the strategy your people experience.

Leaders are talking about productivity, transformation, and competitive advantage. Employees are trying to figure out whether the new tool will save them twenty minutes or make their jobs impossible to recognize.

Both things can be true.

AI can remove the boring work. It can also remove the work where people built judgment, learned the business, and figured out how to handle the weird exception nobody wrote down.

That’s the part we keep missing. The question is not just what AI can do. It’s what people need to keep doing in order to become good at the work.

One team told us they had automated a task that everyone hated. Great outcome. Except the task had also been where new people learned how customers actually behaved. Once it disappeared, the team had fewer complaints and fewer people who understood what was happening underneath the dashboard.

Efficiency went up. Capability went down.

This is why “automate everything” is not a strategy. It’s a bet, and most companies aren’t naming what they’re betting.

Brian Elliott

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post