The AI detectives are out in force... but does it matter? A fool with a tool is still a fool So isn't it a case of 'how' you use it? To be better prepared, faster, is how many smart salespeople wil…

LinkedIn Content Strategy & Writing Style
Supporting engineering and manufacturing sales teams to win complex B2B deals using ethical, collaborative methods | 3 Bestselling Books | 10,000+ Salespeople Trained | 38 Countries | 🇬🇧 🇪🇸
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Fred Copestake positions himself as the pragmatic authority on collaborative selling for the engineering and manufacturing sectors, moving away from "fake wackiness" toward a focus on measurable results. His content strategy centers on the VALUE Framework, where he deconstructs the dangers of tender-led pipelines and advocates for early-stage influence in complex B2B deals. He distinguishes himself through a refreshingly blunt, "no-nonsense" transparency - exemplified by his appreciation for honest, "average" service over sales fluff - and his unique Orange Hat Thinking methodology which adapts Edward de Bono’s creative frameworks for ethical sales. This intersection of high-level cognitive tools and rugged, real-world experience creates a brand that feels both intellectually sophisticated and deeply grounded in the grit of industrial sales.
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The AI detectives are out in force... but does it matter? A fool with a tool is still a fool So isn't it a case of 'how' you use it? To be better prepared, faster, is how many smart salespeople wil…
"What's your paella like here?" "OK" "Just OK?" "Si. It's OK. Normal. Not the worst on the coast, but not the best" And just like that we knew it was a good place for us Not for the paella... tha…

I coached a coach' and I liked it Just don't call me Freddy Chapstick If the only way to get that damn song out of my head is a LinkedIn post then so be it Last week was coaching heavy 14 individu…

Most sales training fails for one reason It teaches theory without real application Your team sits in a room. They nod. They agree. Nothing changes The only way behaviour shifts is when learning h…
Who ya got? Putting a bet on the Grand National today? Of course we have to go for Oscars Brother Oscar is our big black cat, Casper his smaller grey brother (Who is a dick... he wouldn't want to r…

What’s this Orange Hat nonsense? Well it’s something I started a little while back to share ‘applied sales thinking’ It was inspired by the De Bono Six Thinking Hats model, Brindis colours… and that…

4.1 posts/week
Posts / Week
1.9 days
Days Between Posts
3
Total Posts Analyzed
HIGH
Posting Frequency
31.8%
Avg Engagement Rate
STABLE
Performance Trend
150
Avg Length (Words)
MEDIUM
Depth Level
ADVANCED
Expertise Level
0.78/10
Uniqueness Score
YES
Question Usage
0.4%
Response Rate
Writing style breakdown
<start of post>
I was watching a junior rugby match on Sunday
Cold, wet, and miserable
The coach was screaming at a 10-year-old for 'missing his line'
The kid looked like he wanted to be anywhere else
(Probably at home with a PlayStation and a hot chocolate)
It reminded me of a Sales Manager I knew back in the day
He thought 'intensity' was the same as 'impact'
He’d spend all Monday morning shouting about 'activity levels' and 'dial counts'
But he never once asked if the team knew how to actually have a conversation
We confuse movement with progress far too often in sales
If the 'line' is wrong, running faster doesn't help
It just gets you to the wrong place quicker
I prefer a different approach
Slow down the 'how' to speed up the 'result'
If your team is running hard but hitting a wall, maybe it's time to look at the map instead of the stopwatch
What are you measuring this week?
Activity or outcomes?
#salesmanagement #coaching #orangehat
<end of post>
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