Fred Copestake's LinkedIn Strategy…

The AI detectives are out in force... but does it matter? A fool with a tool is still a fool So isn't it a case of 'how' you use it? To be better prepared, faster, is how many smart salespeople wil…

93006 viral

AI for Salesabout 2 months ago

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"What's your paella like here?" "OK" "Just OK?" "Si. It's OK. Normal. Not the worst on the coast, but not the best" And just like that we knew it was a good place for us Not for the paella... tha…

LinkedIn post image: "What's your paella like here?"

431905 viral

Sales Ethicsabout 1 month ago

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I coached a coach' and I liked it Just don't call me Freddy Chapstick If the only way to get that damn song out of my head is a LinkedIn post then so be it Last week was coaching heavy 14 individu…

LinkedIn post image: I coached a coach' and I liked it

292105 viral

Coaching & Developmentabout 2 months ago

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Most sales training fails for one reason It teaches theory without real application Your team sits in a room. They nod. They agree. Nothing changes The only way behaviour shifts is when learning h…

222305 viral

Sales Trainingabout 2 months ago

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Who ya got? Putting a bet on the Grand National today? Of course we have to go for Oscars Brother Oscar is our big black cat, Casper his smaller grey brother (Who is a dick... he wouldn't want to r…

LinkedIn post image: Who ya got? Putting a bet on the Grand National today?

122305 viral

Sports Bettingabout 1 month ago

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What’s this Orange Hat nonsense? Well it’s something I started a little while back to share ‘applied sales thinking’ It was inspired by the De Bono Six Thinking Hats model, Brindis colours… and that…

LinkedIn post image: What’s this Orange Hat nonsense?

101904 viral

Sales Strategyabout 1 month ago

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Topics & Content Focus

Primary Topics

Ethical & Collaborative Sales FrameworksUpstream Opportunity ManagementPractical AI Integration for Sales Workflows

Secondary Themes

Empathetic Communication & Active ListeningNegotiation Tactics & TradeablesVulnerability in Leadership Storytelling

Industry Focus

B2B Sales Training & CoachingProfessional ServicesSales Enablement

Content Categories

Methodology Deep-DivesEvent Promotion & Social ProofStrategic Mindset Shifts

Structure & Quality

145

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.85/10

Uniqueness Score

Common Hooks

The 'Challenging the Status Quo' QuestionThe 'Reality Check' ObservationThe 'Social Proof/Legend' Opening

Common Endings

Reflective Open-Ended QuestionDirect Invitation to Join/ExploreSelf-Referential Resource Link

Value Delivery Methods

Framework-based teachingPsychological reframing of salesPractical AI application without technical jargon

Formatting Style

Spaced single-sentence linesBullet-pointed lists for tactical valueShort, rhythmic paragraphs

Writing Style Patterns

Content Strategy

Hook: The 'Challenging the Status Quo' QuestionTone: semi-formalCTA: Community Invitation

Writing style breakdown

Ever feel like you're just a passenger in your own sales process?

You get the invite to the meeting

You see the requirements list

You prepare the 'perfect' pitch

But deep down, you know the game is already rigged

Not by the competition... but by the customer's own internal logic that was set months ago

The reality is that most sales are won or lost before the first formal presentation happens

If you aren't involved in the 'messy middle' where the problem is being defined, you are just a quote provider

So how do you get invited to that earlier stage?

It starts with moving from 'pitching' to 'shaping'

Stop asking "What do you need?"

Start asking "How did you decide that this was the priority?"

When you challenge the thinking, you create the relevance

(And you stop being just another line on a spreadsheet)

Are you shaping the opportunity, or just responding to the RFP?

Fred Copestake

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy