Fred Copestake's LinkedIn Strategy…

The AI detectives are out in force... but does it matter? A fool with a tool is still a fool So isn't it a case of 'how' you use it? To be better prepared, faster, is how many smart salespeople wil…

93006 viral

AI for Sales23 days ago

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"What's your paella like here?" "OK" "Just OK?" "Si. It's OK. Normal. Not the worst on the coast, but not the best" And just like that we knew it was a good place for us Not for the paella... tha…

LinkedIn post image: "What's your paella like here?"

431905 viral

Sales Ethics7 days ago

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I coached a coach' and I liked it Just don't call me Freddy Chapstick If the only way to get that damn song out of my head is a LinkedIn post then so be it Last week was coaching heavy 14 individu…

LinkedIn post image: I coached a coach' and I liked it

292105 viral

Coaching & Development20 days ago

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Most sales training fails for one reason It teaches theory without real application Your team sits in a room. They nod. They agree. Nothing changes The only way behaviour shifts is when learning h…

222305 viral

Sales Training25 days ago

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Who ya got? Putting a bet on the Grand National today? Of course we have to go for Oscars Brother Oscar is our big black cat, Casper his smaller grey brother (Who is a dick... he wouldn't want to r…

LinkedIn post image: Who ya got? Putting a bet on the Grand National today?

122305 viral

Sports Betting6 days ago

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What’s this Orange Hat nonsense? Well it’s something I started a little while back to share ‘applied sales thinking’ It was inspired by the De Bono Six Thinking Hats model, Brindis colours… and that…

LinkedIn post image: What’s this Orange Hat nonsense?

101904 viral

Sales Strategy9 days ago

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Topics & Content Focus

Primary Topics

Results-driven B2B sales training positioning (incl. guarantees) for technical/engineering environmentsTrust-building sales psychology through transparency, honesty and expectation-settingEveryday storytelling as a vehicle for business lessons (service experiences, events, personal life)

Secondary Themes

Anti-gimmick marketing and contrarian takes on 'not boring' positioningCommunity conversation starters anchored in sport/culture (racing, rugby) and personal petsCommunication, authority and performance lessons from live events and elite practitioners

Industry Focus

B2B Sales Enablement & Sales TrainingEngineering / Industrial / Technical B2B sellingService-led selling and customer experience in relationship-based markets

Content Categories

Sales philosophy & positioningProof/credibility framing (guarantees, outcomes, results language)Personal narrative / slice-of-life business analogiesInteractive prompts (questions designed for comments)Event reflection & leadership/communication observation

Performance Insights

31.8%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Sales transparency and trust lessons illustrated through real experiencesInteractive, playful questions with personal context (pets/sport) that invite storytelling in commentsOpinionated positioning around results/guarantees in sales training

Virality Signals

Shares are consistently low, indicating conversation > broadcast dynamicsComments spike when the post asks for a choice + rationale (built-in reply structure)Relatable micro-stories outperform abstract statements by creating 'I’ve experienced this too' reactions

Structure & Quality

150

Avg Length (Words)

MEDIUM

Depth Level

ADVANCED

Expertise Level

0.78/10

Uniqueness Score

Common Hooks

Contrarian opener that rejects an industry trope (anti-gimmick framing)Mini-story cold open (often with dialogue) that reveals the lesson laterCultural reference used as a quick credibility/relatability anchorDirect question hook designed to trigger replies

Common Endings

Practical takeaway stated as a principle about selling/resultsOpen-ended question to pull the audience into the threadSoft pitch invitation (DM) framed as low-pressure curiosity

Value Delivery Methods

Reframes 'boring vs fun' into 'outcomes vs gimmicks' as a positioning filterModels a trust-first selling approach (honesty beats hype)Uses memorable narratives to make sales principles sticky and repeatableTargets a defined buyer (sales leadership in technical/engineering contexts)

Formatting Style

Short, line-broken sentences for cadence and emphasisParenthetical asides for humor and personalityQuoted dialogue blocks to dramatize real-world momentsLight hashtagging tied to niche relevance

Audience & Tone

YES

Question Usage

0.4%

Response Rate

Detected Tone

Smart-casual, blunt-truth sellerRelatable expert who rejects hypeStory-first operator with a results lensDry humor with occasional edgeinformalfirst-person

Interaction Style

Conversational, pub-chat energy with professional intentInvites audience to contribute their own stories/opinionsLow-pressure selling via dialogue rather than hard pitch

Community Building Signals

Creates recurring ‘chat’ moments (sport, pets, events) to humanize the creatorUses questions that are easy to answer but hard to ignore (choice + why)Builds familiarity through consistent voice and morning posting rhythm

Writing Style Patterns

Content Strategy

Hook: Contrarian opener that rejects an industry trope (anti-gimmiTone: informalCTA: Direct DM invitation to a specific buyer persona

Writing style breakdown

I was watching a junior rugby match on Sunday

Cold, wet, and miserable

The coach was screaming at a 10-year-old for 'missing his line'

The kid looked like he wanted to be anywhere else

(Probably at home with a PlayStation and a hot chocolate)

It reminded me of a Sales Manager I knew back in the day

He thought 'intensity' was the same as 'impact'

He’d spend all Monday morning shouting about 'activity levels' and 'dial counts'

But he never once asked if the team knew how to actually have a conversation

We confuse movement with progress far too often in sales

If the 'line' is wrong, running faster doesn't help

It just gets you to the wrong place quicker

I prefer a different approach

Slow down the 'how' to speed up the 'result'

If your team is running hard but hitting a wall, maybe it's time to look at the map instead of the stopwatch

What are you measuring this week?

Activity or outcomes?

#salesmanagement #coaching #orangehat

Fred Copestake

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy