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John Hammond

John Hammond

LinkedIn Content Strategy & Writing Style

Cybersecurity Researcher | jh.live/training & jh.live/newsletter

United States
7 Viral ScoreView on LinkedIn

1 person tracking this creator on ViralBrain

Warm Analysis

John Hammond positions himself as a high-authority practitioner-educator who bridges the gap between complex threat intelligence and tactical, actionable cybersecurity. His content strategy centers on rapid-response analysis of supply chain attacks and "dark web dumpster diving," providing immediate utility through a mix of deep-dive video tutorials and live-streamed training sessions. What makes him notable is his ability to maintain a highly technical edge while seamlessly integrating commercial partnerships, framing software tools as essential components of a modern defense stack rather than mere advertisements. This creates a unique intersection of hands-on research and community-driven education, where he leverages his massive reach to turn breaking security news into structured learning opportunities for both individual researchers and enterprise defenders.

Performance Overview

Followers

377.3K

Connections

23.9K

Avg. Engagement

250

Engagement Rate

Posts/Week

6.9

Viral Score

7

Posts Analyzed

1

Top Posts by Engagement

If you're waking up to the Internet and your world on fire from the new NPM and axios package supply chain attack, I have a short 15 minute video to hopefully catch you up to speed. Links to further r…

LinkedIn post image: If you're waking up to the Internet and your world on fire from the new NPM and axios package supply chain attack, I hav
630161034 viral
Software Supply Chain Security7 months ago
View on LinkedIn

🚨 NPM axios Supply Chain Attack 🚨 ( huge thanks livestream partner https://lnkd.in/g73fxEDm )

42752362 viral
Cybersecurity7 months ago
View on LinkedIn

Some dark web dumpster diving: I ran some org domains through Flare (with their permission) and right away there were credentials sitting in a Telegram channel they’ve never heard of 🫠 That’s honestl…

1421091 viral
Cybersecurity Threat Intelligence7 months ago
View on LinkedIn

One of the coolest things of the new AI age is taking an idea and basically just speaking it into existence with natural language. Tines and their intelligent workflow platform has always built automa…

11756
Workflow Automation7 months ago
View on LinkedIn

The RSAC showfloor was all about AI -- and the question I heard most from folks was protecting all the tools and data it can access. Wiz has shared a very cool cheatsheet on best practices for MCP ser…

LinkedIn post image: The RSAC showfloor was all about AI -- and the question I heard most from folks was protecting all the tools and data it
11331
AI Security7 months ago
View on LinkedIn

Question for ya: when had you last gone to a conference and left with something you could actually use the next day back in the office? 😜 The Axonius Adapt26 event strives to give you that tactical a…

LinkedIn post image: Question for ya: when had you last gone to a conference and left with something you could actually use the next day back
4443
Cybersecurity Events7 months ago
View on LinkedIn

Posting Patterns & Frequency

6.9 posts/week

Posts / Week

1.2 days

Days Between Posts

1

Total Posts Analyzed

HIGH

Posting Frequency

Timezone: UTC

Best Performing Days

Weekdays

Best Performing Times To Post

02:00-03:00 UTC08:00-10:00 UTC

Topics & Content Focus

Primary Topics

Real-time software supply chain incident briefings for developers (NPM/axios-style ecosystem compromises)Operational threat intelligence from open/dark sources (credential exposure, infostealers, breach-derived access)Practical cyber defense education products (livestream-led training and course launches)Tactical security community/events positioning (conference promos framed as next-day-applicable takeaways)

Secondary Themes

Initial access economics and defender attention bottlenecksTelegram and chat-based leak distribution channelsIoT/OT risk and data exposure managementAI-enabled security operations and defensive automation

Industry Focus

Cybersecurity (AppSec/DevSecOps, threat intelligence, SOC/IR)B2B security tooling and security vendor partnerships (sponsored intel/platform spotlights)Developer-facing security awareness during breaking incidents

Content Categories

Breaking-news incident alertRapid explainer/summary with resources (short video recap)Sponsored tool walkthrough framed as research/field testEvent promotion with tactical ROI framingCreator-led training/livestream announcement

Performance Insights

250.1428571428571%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Breaking supply chain attacks with immediate developer impactRapid-response explainers that compress complex incidents into actionable context

Virality Signals

High share counts on incident posts indicate "forwardable" utility contentTime-sensitive threat framing increases perceived urgency and distributionCompressed-format promise (15 minutes) lowers consumption frictionClear audience targeting (developers/defenders affected right now) broadens relevance during incidents

Structure & Quality

140

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.74/10

Uniqueness Score

Common Hooks

Urgency/alert framing (incident-first, time-sensitive problem)Second-person situational opener ("If you're waking up to…")Personal field-test / investigative anecdote ("I ran…" leading to a surprising finding)Provocative ROI question to challenge expectations (conference usefulness framing)Visual alarm cues and headline-style titling (emoji + short headline)

Common Endings

Resource handoff (link to video/resources)Link-in-comments CTASoft disclosure/credibility note for sponsorship (#ad with a friendly aside)Partner shout-out / attribution line

Value Delivery Methods

Rapid situational awareness during active incidentsActionable pointers to further resources rather than hot takesConcrete threat landscape examples from hands-on investigationPragmatic tooling/event recommendations tied to defensive outcomes

Formatting Style

Short paragraphs with conversational asides in parenthesesEmoji used as emphasis markers rather than decorationSpecific numbers/stat drops to anchor credibility (large-scale dataset stats)Direct links or strong link-forward structure (often pushed to comments)

Audience & Tone

YES

Question Usage

0.15%

Response Rate

Detected Tone

Smart-casual / relatable expertUrgent-but-grounded incident communicatorField-research storyteller ("I tested/ran/checked" then reports findings)Buyer-guide pragmatist (tools/events framed by immediate usefulness)semi-formalmixed

Interaction Style

Real-time incident convening (audience gathers to compare notes)Question-led prompting to elicit experiences/needs (especially for events)Credibility-building through transparent sponsorship disclosure and permissions-based research framingPartner-collaboration signaling (livestream partners, event lineups)

Community Building Signals

Livestream collaborations as a repeatable community ritualPublic-service style threat alerts that position the creator as a real-time signal sourceComment-link pattern that encourages thread interaction and follow-up questions

Writing Style Patterns

Content Strategy

Hook: Urgency/alert framing (incident-first, time-sensitive probleTone: semi-formalCTA: Low-friction curiosity CTA ("take a gander", "see

Writing style breakdown

<start of post>

Waking up to a sea of red on your dashboard is never the vibe 🫠 I was digging through some new telemetry data this morning and it’s wild how quickly a single misconfigured S3 bucket can turn into a full-blown incident response party. That’s the reality of the cloud right now… you’re either automated or you’re overwhelmed.

For the builders out there, CloudQuery is doing something really sweet -- it turns your entire infrastructure into a searchable SQL database. Imagine running a single query to find every unencrypted volume across twenty different AWS accounts without needing to click through a thousand console pages 😅 It’s a massive time-saver for lean teams who need to stay secure without slowing down.

They’ve just dropped a new integration for GCP and Azure that makes multi-cloud visibility actually feel effortless. If you want to see what’s actually running in your environment (and lock it down before the weekend), take a gander. You can spin it up for free and start querying your stack in minutes with the link below! 😜

(gentle PS, this is an #ad🙏)

<end of post>

1. OVERALL WRITING STYLE & VOICE
1. Hook: Usually a single sentence or a short question designed to stop the scroll. It often highlights a pain point (fighting fires) or a new discovery (one of the coolest things).
2. STRUCTURAL FLOW & LOGICAL PROGRESSION

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