Andrea Todorova: LinkedIn Content Strategy & Writing Style

Most b2b ads fail the clarity test 👎 Buzzwords, far-fetched claims, and generic headlines leave prospects scratching their heads. The only brands that can get away with this are the ones everyone a…

5 B2B ad concepts that were rejected for being too crazy. Some people remember last year by their professional milestones. Others by the memories they made with loved ones. I remember it by the craz…

B2B SaaS copy often gets too technical. That leads to dry, forgettable ads. I fix it by cutting the corporate jargon and writing human, simple, and clear copy. But even good, straightforward copy d…

Most ad creatives fall apart in the gap between copy and design. Here’s how it usually happens: You share the ad copy, maybe a few notes on direction and pass it to a designer (internal or external)…

Just added 20 new ads to Adfolio. Fresh ideas to get inspired by or save for later. That’s it from me. Now I’m off for the holidays 🎄 www.adfolio.design

CTRs are dropping. CPAs are rising. Your ROI is shrinking. So what gives? You could be dealing with an underrated ad bottleneck: Creative fatigue. When your audience keeps seeing the same visuals,…