Eli Schwartz: LinkedIn Content Strategy & Writing Style

SEO has a groupthink problem. Everyone's obsessed with the same playbook. Keyword research. Search volume. Difficulty scores. Rinse and repeat. Some of the best SEO teams I've worked with barely to…

The era of prompt tracking might be coming to an end before it even started. As AI systems roll out personalization features, a tracked prompt doesn't mean it's a "viewed" prompt. (See this newslet…

I called it earlier this week with Gemini. But this is way bigger. Google just launched Personal Intelligence in AI Mode. And if you create content, run a business, or depend on organic traffic, eve…

Search isn't dying. It's evolving. And the data below proves it. A recent myth has been circulating: "Search is dead. AI killed it." But here's what the numbers actually show, according to this stu…

Every week I talk to marketing leaders about to drop $50K+ on AEO. And every week I have to deliver bad news. Most of what they're being sold can't be tracked. The pitch deck looks amazing. The case…

Many companies are about to ruin Reddit for themselves. They're chasing supposed LLM visibility with the wrong tactics. Here's the problem: Brands are paying $500-1000/month for link spam, treating…