LinkedIn Content Strategy & Writing Style
Campaigns and Communications Consultant
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Tom Madders positions himself as a high-level strategist and empathetic ally within the third sector, moving beyond standard consulting to act as a custodian of the emotional and political complexities inherent in social impact work. His content strategy centers on deconstructing the "invisible" labor of campaigning, offering a sophisticated value proposition that balances tactical policy maneuvers with a deep respect for the resilience required to handle heavy human rights issues. What makes him notable is his refusal to sanitize the charity sector; he leans into the "messy" reality of coalition building and the ethical friction of political negotiation. By blending consulting expertise with radical transparency about the mental toll of advocacy, he establishes a brand rooted in high-stakes experience and a refreshing, anti-tech-hype stance that prioritizes human stories over automated efficiency.
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2.5
246
1
What you're really seeing when you're seeing a charity respond to that 'small step in the right direction but ultimately just not good enough' policy announcement. You're seeing the fine balance bet…
I have had the pleasure of working with the Disabled Children's Partnership on and off since becoming a consultant, so I can say with great authority that these campaigning roles they are advertising…
Last week I ran a messaging workshop with a child bereavement charity. I had an exploratory conversation with a charity for survivors of torture. I had a planning meeting with a charity working with r…
Quit Chat GPT. Cancel your subscription. Delete the app. We can kill it. #QuitGPT
Proud to call Gendered Intelligence a client. Please take their action to email your MP and ask them to reject the EHRC's baffling and hostile guidance. To quote from their excellent letter: "Busine…
2.5 posts/week
Posts / Week
3.5 days
Days Between Posts
1
Total Posts Analyzed
MEDIUM
Posting Frequency
112.8%
Avg Engagement Rate
STABLE
Performance Trend
200
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.81/10
Uniqueness Score
NO
Question Usage
0.3%
Response Rate
Writing style breakdown
<start of post>
I spent yesterday afternoon talking to a group of charity communications leads about the 'invisible' side of their jobs.
We talked about the hours spent on the phone to journalists trying to kill a story that would hurt their beneficiaries. We talked about the internal battles to stop a CEO from using a word that sounds great in a boardroom but feels like a slap in the face to a service user. We talked about the emotional weight of holding a survivor's story in your hands and trying to figure out how to tell it without breaking it.
It is the kind of work that never makes it into a 'Year in Review' report. It doesn't have a metric. You can't put 'prevented 400 people from feeling alienated' on a spreadsheet.
But that's the work. That is the actual, beating heart of what it means to do comms in this sector. It's not about the 'reach' or the 'engagement'—it's about the stewardship of human experience.
It takes a specific kind of grit to keep doing that day after day, especially when the world feels particularly heavy.
No big takeaway today. Just a bit of a nod to the people doing the quiet, difficult, invisible work that keeps the wheels turning. I see you.
<end of post>
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