I make 5-figure months and here is what my 2 kids are getting for Christmas $19.99 monster truck $18 book $12 box of chocolates $40 ballet gear for my oldest ——- $89.99 Total Christmas spend No e…

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Work-Life Balance4 months ago

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10 signs you might be a better entrepreneur than an employee i was sitting in my $250k corporate role thinking how would I know whether I am cut for entrepreneurship. Now 12 months later since go…

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Entrepreneurship4 months ago

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I temporarily separated from my husband on October 13th. I started building my business on May 2nd. I began my fitness challenge on December 11th (my trainer even raised his eyebrows and said, "Ar…

12069254 viral

Entrepreneurship4 months ago

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Nobody warns you how brutal your first 12 months of building a coachsulting business actually are. People saw my post where I said I made a $30k month within 12 months of going all in, with the next…

11364250 viral

Entrepreneurship4 months ago

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My 6 lessons from my first 12 months going all in for my business and making 6-figure profit👇 - With zero entrepreneurial experience ever prior to that - With 15 years in senior corporate finance r…

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Entrepreneurship4 months ago

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This too shall pass. We are coming to an end of 2025 and this will be my last post this year. After coaching clients from 9 countries, having 1000+ conversations this year, going through some of t…

10447038 viral

Personal Development4 months ago

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Topics & Content Focus

Primary Topics

Resilient founder mindset under extreme life pressure (war, parenting, identity shifts)Building a high-income coaching/consulting business from zero (coachsulting journey)Intentional life and family design over status and material accumulationSelf-leadership, resourcefulness and personal operating system (soul–mind–body trifecta)Pragmatic, ethical marketing and sales mindset for new coaches and consultants

Secondary Themes

Parenting and education philosophy (experiences vs expensive schools/things)Corporate-to-entrepreneur identity transition and ego deathEmotional resilience and psychological frameworks (Viktor Frankl, Dunning–Kruger, Socratic ignorance)Time, energy and attention sovereignty (being in control of your days)Investment in mentorship and learning as a success accelerator

Industry Focus

Online coaching and consulting businessesSolopreneurship and creator-led expert businessesPersonal development and performance coaching for high-achieving professionals

Content Categories

Behind-the-scenes journey and hardship narrativesMindset and identity shifts for early-stage coaches/consultantsLife design and values-based decision making (family, money, lifestyle)Reflective lesson posts and end-of-year synthesisTough-love advice on marketing, sales and work ethicSoft promotional content (newsletter, 1:1 coaching) embedded in value posts

Performance Insights

Avg Engagement Rate

INCREASING

Performance Trend

Best Performing Topics

Money transparency combined with parenting and life design (income vs how she actually spends for kids, travel vs private school/house)Honest, gritty narratives about the unseen brutality of building a coaching businessHigh-level reflective posts that synthesize a tough year into a few deep mindset lessons (resilience, resourcefulness, joy)

Virality Signals

High comment-to-like ratio on narrative posts, indicating strong emotional resonance and conversation, not just passive likesTransparent sharing of specific personal financial and lifestyle numbers (investments, income, spending) building trust and curiosityPolarizing but grounded comparisons (private school and big house vs world travel and experiences for kids)Relatable tension between external success markers (titles, houses, schools) and internal metrics (character, joy, resilience)Hooks that target identity and aspiration of early-stage coaches/consultants, making the audience feel seen

Structure & Quality

300

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.8/10

Uniqueness Score

Common Hooks

Counterintuitive money or success statements grounded in personal numbers (e.g., 5-figure months, $89.99 Christmas spend)Pain-based openers highlighting how brutal or hard a phase is (e.g., first 12 months of business)Direct call-outs to a specific identity (e.g., 'If you have just started your coaching or consulting business…')Short philosophical or proverb-like statements ('This too shall pass.', 'You don’t need more resources – you need more resourcefulness')

Common Endings

Encouraging wishes and emotional sign-offs (often with name, sometimes seasonal/heart emojis)Invitations to self-reflection via questions ('Ask yourself…', 'Have you…?')Soft CTAs to subscribe or continue learning (newsletter, 'more in comments')Reinforcement of key principle with a punchy final line or maxim

Value Delivery Methods

Identity-level shifts for readers (from victim of circumstances to owner of response and resourcefulness)Detailed behind-the-scenes transparency that normalizes struggle and effort behind fast resultsActionable reflection prompts that move readers from vague intention to specific self-audit (soul–mind–body, control of schedule)Reframing of conventional success scripts (corporate status, private school, big house) into values-driven life designMental models and references (Frankl, Dunning–Kruger, Socratic ignorance) translated into practical entrepreneurial context

Formatting Style

Short paragraphs with heavy line breaks and white space for readabilityUse of bullets (▪️) and numbered lists (1️⃣, 2️⃣, 3️⃣) to structure ideasSection headers marked with arrows or ellipses (↳ …..) to segment lessonsDirect quotes and references called out with quotation marks and attributionsInformal punctuation (ellipses, dashes, lowercase 'noone', emphasis with caps) to keep a conversational feel

Audience & Tone

YES

Question Usage

0.7%

Response Rate

Detected Tone

Tough-love mentor who has walked through extreme adversitySmart-casual, relatable expert blending corporate sharpness with raw honestyValues-driven high performer balancing ambition with deep family and life prioritiesStory-driven strategist who uses her own life as the primary case studysemi-formalfirst-person

Interaction Style

Conversational and intimate, as if talking 1:1 to a peer going through similar strugglesTough-love encouragement that challenges excuses while validating emotional difficultyFrequent use of questions to invite comments, reflection and dialogueCommunity framing via shared struggles (war, young kids, corporate burnout, zero-dollar months)

Community Building Signals

Consistent sharing of vulnerable backstory to build parasocial trust and a 'we’re in this together' feelingHighlighting of 1,000+ conversations and extensive free value, positioning herself as accessible and service-orientedNewsletter as a deeper hub for those who resonate with her approach to business and lifeNormalizing of setbacks and emotional lows to reduce shame and keep early-stage founders engaged in the journey

Writing Style Patterns

Content Strategy

Hook: Counterintuitive money or success statements grounded in perTone: semi-formalCTA: Reflective questions that prompt comments and inte

Writing style breakdown

- Core style

Conversational, direct, emotionally open, and motivational.

Professional but not stiff; reads like a high-achieving, straight-talking friend/mentor.

Strongly persuasive, with a mix of inspiration and tough love.

Often reflective and philosophical, but always grounded in concrete life and business examples.

- Formality

Semi-casual professional.

Uses slang and mild profanity for impact (shit, get my shit together, f***ing way, ick).

Mixes high-level concepts (Maslow’s hierarchy, Dunning–Kruger effect, Socratic ignorance) with everyday language.

- Emotional tone and energy

High-energy, forward-driving, action-oriented.

Emotional openness about struggle (war, separation, brutal first 12 months).

- Oscillates between

empathetic, nurturing, loving (With love! 🎄, my dear women)

and no-nonsense, slightly confrontational (stop this self-deprecating shit, you gotta put your big girl’s/boy’s pants on).

- Frequent use of

Rhetorical questions (Have you ever met…? Are you in control of your days?).

Direct address and imperatives (Ask yourself, Keep your trifecta, Do more. Do right.).

Short, punchy standalone statements for emphasis (Immediately. Be curious readers. Choose wisely ❤️).

Parallelism in lists (the character they built / the love & time they experienced with you / the world they have seen).

- Re-using certain core phrases and ideas across posts

You don’t need more resources – you need more resourcefulness.

Keep your trifecta – soul, mind and body – in order.

This determines the quality of our life, our relationships, our achievements and our growth.

You might be climbing the wrong mountain.

- Perspective and addressing the reader

Heavy use of first person singular (I) telling her own story as proof and authority.

Heavy use of second person (you) for direct coaching and challenge.

Occasionally uses first person plural (we) to create shared identity (We are coming to an end of 2025; We are coming to an end of 2025 and this will be my last post this year).

- Very direct commands

Try this, Do more, Stop this self-deprecating shit, Carry yourself with grace and pride.

Mixes compassionate questions (Are you living an intentional life?) with confronting ones (A Doer or a Talker?).

Anastasiia Leiman

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

- Core style

- Formality

- Emotional tone and energy

- Oscillates between

- Frequent use of

- Re-using certain core phrases and ideas across posts

- Perspective and addressing the reader

- Very direct commands