Matt Green's LinkedIn Strategy — Co-Founder &…

Your board wants $30M next year. You closed $23M this year. You added 2 reps. Coolio. Where's the other $7M coming from? Magic? Leadership sets aggressive growth targets without doing the capacity m…

1.7K2818362 viral

Sales Operations5 months ago

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Company announces a new CRO and the sales team immediately starts updating their LinkedIn profiles. They've allllll seen this movie before. Within 30 days, there's a new dashboard. New playbook. New…

47892616 viral

Sales Leadership5 months ago

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Your CSM gets the "Can we reduce seats?" email and immediately starts scrambling for a retention plan. Too late. That customer made their decision 3 months ago when nobody was paying attention. The…

1066357 viral

Customer Success5 months ago

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Boeing wrote them a check bigger than their entire ARR. Todd Caponi graced our monthly Executive Revenue Leader Peer Group with his presence last week and shared a framework that separated ICP from…

1544226 viral

Sales5 months ago

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Your sales leader spends 45 minutes inspecting each ENT deal. That's insane! Walk through a typical inspection: - Manager pulls up Salesforce, scrolls through notes. - Asks about buying committee. A…

1094035 viral

5 months ago

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Your buyer just asked ChatGPT if your "industry-leading uptime" claim is bullshit. It is. Was on a call with an AE last month who noticed something weird during a demo. Prospect kept pausing to type.…

684825 viral

Sales5 months ago

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Topics & Content Focus

Primary Topics

Revenue capacity planning and headcount modeling for B2B SaaS sales teamsSales leadership behavior, execution drag, and change management during leadership transitionsProactive customer success and retention strategy (utilization, renewals, expansion)Modern B2B buying behavior and trust-building in an AI fact-checking environment

Secondary Themes

Meeting load, time management, and protecting selling time for GTM teamsBoundary-setting and burnout prevention for customer-facing rolesData-backed positioning, claims, and credibility in sales conversationsBoard and executive expectation-setting versus operational reality in revenue orgsInternal alignment between sales, CS, finance, and the board on growth targets

Industry Focus

B2B SaaS revenue organizationsEnterprise and mid-market sales-led and product-assisted sales motionsRevenue leadership personas (CROs, VPs of Sales, CS leaders, RevOps, boards)

Content Categories

Tactical operating playbooks (step-by-step how-tos and frameworks)Operator-level commentary on leadership and strategy misstepsNarrative reframes of common GTM problems (quota, churn, renewals, capacity)Enablement-oriented content for frontline sellers and CSMsOpinionated, contrarian rants grounded in real examples and math

Performance Insights

367.6%

Avg Engagement Rate

INCREASING

Performance Trend

Best Performing Topics

Bottom-up revenue capacity modeling and exposing unrealistic growth targets (Post 4)Sales leadership transitions and reducing internal drag on sellers (Post 1)

Virality Signals

Posts that quantify the gap between board ambition and actual sales capacity drive outsized likes, comments, and shares among revenue leadersContent that calls out widely felt but rarely articulated leadership dysfunction (e.g., new execs creating chaos, unrealistic targets) spreads more via sharesOperator math and concrete capacity modeling resonate strongly with senior GTM and RevOps audiencesHigh-comment threads emerge around posts that challenge executive narratives and invite leaders to defend or reconsider their planning assumptions

Structure & Quality

600

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.85/10

Uniqueness Score

Common Hooks

Direct second-person callouts that name the reader's role and immediate pain (e.g., “Your board wants $30M next year”, “Your best CSM just burned out”)Negative or tension-based openers that highlight an obvious but unspoken problem (“Coolio. Where's the other $7M coming from? Magic?”)Situational mini-scenes that feel like inside jokes among operators (“Company announces a new CRO and the sales team immediately starts updating their LinkedIn profiles”)Pattern-break hooks that contrast expectation vs. reality (“They were good at their job. But the problem was they were REALLY good at saying yes.”)

Common Endings

Punchy principle-style closers that restate the core lesson as a behavioral rule (“Burning out doesn't help anyone.”)Diagnostic test or sign-off that reframes a situation as a signal (“When your reps spend more time navigating internal chaos than closing deals, it's a sign that YOUR leadership transition killed your sales process.”)Zoom-out reminders that small tactical choices compound to large outcomes (“The difference between losing 20% of your book and losing 5% isn't just dumb luck.”)

Value Delivery Methods

Translating abstract leadership or board pressure into concrete, actionable operating models and mathProviding specific scripts, phrases, and email language for CSMs and sellers to set boundaries or control renewal narrativesSupplying ready-to-use frameworks (ramp bands, utilization audits, renewal cadences, meeting caps) that can be implemented immediatelyReframing common GTM pain points as structural or mathematical problems rather than individual failure, which helps leaders diagnose root causes

Formatting Style

Short paragraphs with frequent line breaks for skimmabilityBulleted and numbered lists to present frameworks and stepwise tacticsUse of dashes to introduce sub-bullets and elaborationsContrast markers like “No bueno / Bueno” or “What happened is…” to frame wrong vs right approachesColloquial interjections and standalone one-liners for emphasis (“Coolio.”, “Too late.”, “What happened is the math never worked!”)

Audience & Tone

YES

Question Usage

0.6%

Response Rate

Detected Tone

Smart-casual, operator-first expertNo-BS, slightly profane but highly analyticalRelatable strategist who blends boardroom math with frontline empathysemi-formalsecond-person

Interaction Style

Operator-to-operator tone that assumes the reader understands GTM mechanics, quotas, and renewalsDebate-friendly framing that surfaces tension between leadership and frontline without directly attacking individualsVALIDATING the reader's lived experience (e.g., chaotic leadership transitions, burnout, board pressure) to drive comments and anecdotesIndirect prompting of discussion by presenting strong, specific opinions and concrete prescriptions

Community Building Signals

Consistently speaking to tightly defined personas (CROs, VPs of Sales, CSM leaders, RevOps) which creates a sense of ‘insider’ communityUsing shared language and in-jokes about GTM life (dashboards, quotas, all-hands, pet accounts) that signal deep familiarity with the audience’s worldPositioning the audience as competent but constrained by structural issues, inviting them to share their own experiences and fixes

Writing Style Patterns

Content Strategy

Hook: Direct second-person callouts that name the reader's role anTone: semi-formalCTA: Implicit CTAs focused on behavior change (encourag

Writing style breakdown

Core characteristics

Conversational, highly informal, but still business-savvy and expert.

Feels like a sharp, opinionated LinkedIn thought leader in B2B SaaS / revenue / GTM.

Voice is confident, direct, and a bit contrarian. Not “corporate thought leadership”; more “smart operator talking straight.”

Very practical and tactical: always driving toward “here’s what to do” rather than abstract theory.

Formality

Overall: casual-professional.

Frequent use of slang and profanity (“bullshit,” “fucking,” “Coolio,” “gangsterish,” “you’ve kinda already lost”).

Uses abbreviations and acronyms naturally (CRO, CSM, CFO, QBR, TAM, ICP, ARR, Q4, etc.).

Uses internet-y expressions and shorthand (lol, IMO, “No bueno / Bueno,” emojis).

Energy and emotional tone

Medium-to-high energy throughout.

Rhythm feels punchy and fast-paced.

- Tone shifts between

Wry humor / sarcasm (“Where's the other $7M coming from? Magic?”).

Empathy for operators/ICs (“Burning out doesn’t help anyone.”).

Mild outrage at bad processes or leadership (“That’s insane!”, “What happened is the math never worked!”).

Underneath the humor, there’s serious, rational analysis and data-driven thinking.

Signature traits

Heavy use of rhetorical questions to guide thinking.

Strong pattern of “here’s the myth → here’s the reality → here’s what to do instead.”

- Frequent use of contrast pairs

Not X. Y.

X isn’t Y. It’s Z.

Everyone says A. But actually B.

- Uses metaphors and simple mental models

Iceberg model,” “relationship triangle,” “capacity math,” “extreme firmographic focus sprint.

- Storytelling with specific characters

Named experts (Todd Caponi, Jess Ohlson).

Anonymous but concrete personas (“One CRO we work with…”, “One rep told me…”).

Uses humor to soften sharp truths (calling someone “gangster,” saying “Coolio,” or using emojis sparingly).

- Dominantly second-person “you” when giving advice

If your first serious renewal conversation happens two months before contract end, you're doing this whole thing wrong.

- First-person “I” is rare and only used to

Provide context (“Was on a call with an AE last month…”).

Give opinion (“IMO the REAL problem is…”).

Third-person used for stories (“One CRO we work with…”).

- Uses direct, imperative commands

Stop waiting for the ‘We need to cut seats’ email.

Ask why five times.

Model ramp by time (not title).

- Suggestions are still phrased as commands, but often softened by explanation or humor

You might think boundaries make you look difficult. You’d be wrong. :)

Voice summary for replication

Write like a sharp, slightly irreverent revenue leader who’s coaching peers and ICs.

Speak plainly, swear when useful, and never sound academic.

Use “you” constantly and give clear, unapologetic advice with concrete steps.

Matt Green

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post

Topics & Content Focus

Primary Topics

Secondary Themes

Industry Focus

Content Categories

Performance Insights

Best Performing Topics

Virality Signals

Structure & Quality

Common Hooks

Common Endings

Value Delivery Methods

Formatting Style

Audience & Tone

Detected Tone

Interaction Style

Community Building Signals

Writing Style Patterns

Content Strategy

Core characteristics

Formality

Energy and emotional tone

- Tone shifts between

Signature traits

- Frequent use of contrast pairs

- Uses metaphors and simple mental models

- Storytelling with specific characters

- Dominantly second-person “you” when giving advice

- First-person “I” is rare and only used to

- Uses direct, imperative commands

- Suggestions are still phrased as commands, but often softened by explanation or humor

Voice summary for replication