Matt Green

Conversational, highly informal, but still business-savvy and expert.

Feels like a sharp, opinionated LinkedIn thought leader in B2B SaaS / revenue / GTM.

Voice is confident, direct, and a bit contrarian. Not “corporate thought leadership”; more “smart operator talking straight.”

Very practical and tactical: always driving toward “here’s what to do” rather than abstract theory.

Overall: casual-professional.

Frequent use of slang and profanity (“bullshit,” “fucking,” “Coolio,” “gangsterish,” “you’ve kinda already lost”).

Uses abbreviations and acronyms naturally (CRO, CSM, CFO, QBR, TAM, ICP, ARR, Q4, etc.).

Uses internet-y expressions and shorthand (lol, IMO, “No bueno / Bueno,” emojis).

Medium-to-high energy throughout.

Rhythm feels punchy and fast-paced.

Wry humor / sarcasm (“Where's the other $7M coming from? Magic?”).

Empathy for operators/ICs (“Burning out doesn’t help anyone.”).

Mild outrage at bad processes or leadership (“That’s insane!”, “What happened is the math never worked!”).

Underneath the humor, there’s serious, rational analysis and data-driven thinking.

Heavy use of rhetorical questions to guide thinking.

Strong pattern of “here’s the myth → here’s the reality → here’s what to do instead.”

Not X. Y.

X isn’t Y. It’s Z.

Everyone says A. But actually B.

Iceberg model,” “relationship triangle,” “capacity math,” “extreme firmographic focus sprint.

Named experts (Todd Caponi, Jess Ohlson).

Anonymous but concrete personas (“One CRO we work with…”, “One rep told me…”).

Uses humor to soften sharp truths (calling someone “gangster,” saying “Coolio,” or using emojis sparingly).

If your first serious renewal conversation happens two months before contract end, you're doing this whole thing wrong.

Provide context (“Was on a call with an AE last month…”).

Give opinion (“IMO the REAL problem is…”).

Third-person used for stories (“One CRO we work with…”).

Stop waiting for the ‘We need to cut seats’ email.

Ask why five times.

Model ramp by time (not title).

You might think boundaries make you look difficult. You’d be wrong. :)

Write like a sharp, slightly irreverent revenue leader who’s coaching peers and ICs.

Speak plainly, swear when useful, and never sound academic.

Use “you” constantly and give clear, unapologetic advice with concrete steps.