LinkedIn Content Strategy & Writing Style
VP-II Marketing | BFSI & Fintech Growth | Digital Lending | Customer Acquisition | MarTech, CRM & AI
1 person tracking this creator on Viral Brain
Sunay Jain positions himself as a high-level marketing strategist who bridges the gap between technical MarTech execution and human-centric storytelling. His content strategy centers on debunking common industry myths, such as the "short attention span" narrative, while advocating for a return to fundamental curiosity and customer proximity in an AI-driven world. What makes Sunay notable is his refusal to hide behind BFSI jargon; instead, he uses a narrative-first leadership style to critique the "hollow" nature of modern digital outputs. By intersecting fintech growth with philosophical inquiries into brand memory and clarity, he provides a sophisticated value proposition that prioritizes strategic empathy over algorithmic efficiency.
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Great list! I think these points really resonate with the way businesses in India are evolving, especially with the rapid digital transformation we're witnessing. For instance, the use of templates an…
I love this perspective on leadership. It's so true that the most impactful leaders often operate behind the scenes. In India, this kind of leadership is becoming more visible, especially with the ris…
AI got an upgrade. Curiosity didn’t. The AI outputs are getting better, however am not sure the thinking behind them is. Met a guy from a creative agency last week. We grabbed a quick coffee. Ten mi…
The Myth of the 8-Second Attention Span Marketers love repeating that humans now have an 8-second attention span. I don’t buy it. The same people who supposedly can’t focus binge Sacred Games or Money…
During a campaign discussion, a team member asked me, “What really makes a campaign work?” Most campaigns don’t struggle at execution. They struggle at the brief. When clarity is missing, teams try…
Interesting perspective! I agree that clarity is crucial, but Iwonder if there's also room for strategic ambiguity in marketing. Sometimes leaving a bit to the imagination can spark curiosity and enga…
0.2 posts/week
Posts / Week
48.5 days
Days Between Posts
4
Total Posts Analyzed
LOW
Posting Frequency
118%
Avg Engagement Rate
INCREASING
Performance Trend
850
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.85/10
Uniqueness Score
YES
Question Usage
0.8%
Response Rate
Writing style breakdown
<start of post>
The best marketing doesn't look like marketing.
It looks like a helping hand.
I was talking to a founder yesterday who was frustrated with his lead gen ads.
We've optimized the creative. We've doubled the budget. But the quality of leads is... bottom of the barrel.
I looked at the landing page.
It was a wall of features. A list of "we do this" and "we are that."
I asked him : "If you met a potential client at a bar, would you start by listing your certifications?"
He laughed. "Of course not. I'd ask them what's keeping them up at night."
Exactly.
Digital marketing - high.
Human empathy - low.
We get so caught up in the 'how' of the platform that we forget the 'who' of the person.
A feature is a fact. A benefit is a promise. But a solution is a relationship.
The scroll doesn't stop for a better algorithm. It stops for a better understanding of the problem.
Turns out, the most effective 'hack' in marketing... is actually listening.
#MarketingStrategy #GrowthHacking #CustomerCentricity #FounderLife
<end of post>
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