Josep Cuatrecasas

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Most people think they have a marketing problem.

They spend thousands on ads.

They hire expensive agencies.

They tweak their landing pages until they are blue in the face.

But the ads still dont convert.

The leads are still cold.

The revenue stays flat.

You dont have a marketing problem. You have a product-market fit problem.

Marketing only amplifies what is already there.

If your offer is weak, marketing just tells more people that your offer is weak.

It is like putting a megaphone in front of a person who is whispering.

You need to stop hiding behind the 'algorithm.'

You need to stop blaming the 'platform.'

Your click-through rate is high.

Your bounce rate is low.

Your checkout abandonment is 90%.

The market is telling you exactly what is wrong.

You just arent listening.

Fix the offer.

Then, and only then, fix the marketing.

What is the one thing in your business you are avoiding fixing?

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