“What should we put on this landing page?” Sounds like a simple question. Until you look inside a company's shared drive. Battle cards Sales decks Feature lists Product docs Call recordings Messag…
228371720 viral
Landing Page Optimization
Back to Discover Heroes
Tas Bober
LinkedIn Content Strategy & Writing Style
Paid ads landing pages for B2B SaaS | 400+ websites, 3x B2B Digital & Website leader | Co-host of Notorious B2B 🎙️
United States
45 Viral ScoreView on LinkedIn
1 person tracking this creator on Viral Brain
Performance Overview
Followers
25.5K
Connections
7.5K
Avg. Engagement
Top Posts by Engagement
Posting Patterns & Frequency
12.2 posts/week
Posts / Week
0.6 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
Timezone: UTC
Best Performing Days
MondayFriday
Best Performing Times To Post
12:00–14:00 UTC (stronger likes on tactical/announcement posts)19:00–20:00 UTC (stronger comments on direct questions)
Topics & Content Focus
Primary Topics
B2B SaaS conversion messaging & information architecture (turning feature complexity into buyer-friendly categories)Media-as-marketing: building a B2B podcast brand through consistency, tone, and sponsor-fitPlatform + AI shifts impacting distribution (LinkedIn behavior changes, AI-comment crackdowns, major AI industry moves)Sales/marketing tactics critique (cold outreach decay, what’s getting worse and why)
Secondary Themes
Creator credibility signals and portfolio wins (platform features, website showcases)Audience-sourced operational intel on LinkedIn (service requests lead quality, peer benchmarking)Career/creator entrepreneurship outside corporate ladders (spin-off show positioning)
Industry Focus
B2B SaaS marketing (enterprise software positioning and conversion)B2B creator-media (podcast-led community + sponsorships)LinkedIn-first distribution for marketers
Content Categories
Tactical teardown / framework (with cognitive science justification)Build-in-public milestones (podcast episodes, launches, sponsors)Curated news roundup (AI + LinkedIn + marketing tactics)Community question / peer intel requestSocial proof / announcement
Performance Insights
79%
Avg Engagement Rate
STABLE
Performance Trend
Best Performing Topics
B2B SaaS landing page strategy grounded in cognitive science (feature grouping vs feature dumping)Community questions about LinkedIn mechanics and lead qualityBuild-in-public podcast milestones with a clear mission and identity
Virality Signals
Shares cluster around identity/milestone content and sponsor-worthy announcements (social proof travels)Highest comment density appears on simple, specific questions (low cognitive load, high relevance)Framework posts earn saves/shares behaviorally (practical, reusable mental model), even when not explicitly asked
Structure & Quality
260
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.81/10
Uniqueness Score
Common Hooks
Contrarian correction: 'Most X do Y, but the best do Z'Credibility + specificity opener (named client, named platform, concrete scenario)Data-led hook (a surprising % or benchmark) that frames a narrativeEpisodic teaser structure (numbered rundown of what’s inside)Direct question hook to activate peer responses
Common Endings
Compressed takeaway formula (e.g., 'easy to consume = easy to retain = easy to buy')Forward momentum sign-off ('On to the next 50')Platform-direction CTA (watch/listen on specific channels)Open loop / invitation to reply (especially for operational questions)
Value Delivery Methods
Turns abstract marketing advice into a repeatable structure (grouping features into buyer themes)Uses cognitive science to justify creative decisions (categorical perception, chunking limits)Pairs entertainment with education to reduce 'thought leadership fatigue'Provides concrete categories/examples readers can copy into their own work
Formatting Style
Short paragraphs with heavy whitespace for mobile scanningNumbered lists and stepwise logicBold/italics for emphasis and pacingAnalogies to everyday settings (mall/store example) to simplify abstract conceptsParenthetical asides and quick punchlines for levity
Audience & Tone
YES
Question Usage
0.45%
Response Rate
Detected Tone
Smart-casual expert (credible but not academic)Witty, culturally fluent B2B marketerScience-backed storyteller (uses research to anchor opinions)Builder/host energy (consistent, episodic, community-forward)informalmixed
Interaction Style
Peer-to-peer discussion prompting (asks for others’ experiences)Edutainment bonding (invites readers into inside jokes and shared B2B culture)Authority-by-teaching (audience engages by validating/applying the framework)
Community Building Signals
Podcast-centered community identity (recurring weekly touchpoint)Shared-language framing ('we have enough thought leadership') that signals in-group membershipFeedback loops via lightweight questions that turn the comments into a research panel
Writing Style Patterns
Content Strategy
Writing style breakdown
<start of post>
Most B2B founders think their product is the hero. It’s not.
The hero is the buyer who has to explain your "innovative AI-powered workflow" to a CFO who still uses a physical calculator.
When I was building sales decks for my first startup, I made the classic mistake.
I showed every bell.
I showed every whistle.
I thought more features = more value.
But here’s the thing...
The more you show, the more "work" you give your buyer. And B2B buyers are already exhausted.
---
Cognitive load is the enemy of the "yes."
When you present 20 features, you aren't being helpful. You're being a burden.
Think about it like this
If you ask me for directions to the grocery store, and I give you a 40-page manual on internal combustion engines...
Did I help you?
No. I made you want to stay home and eat cereal.
---
Instead of a feature dump, use the "Rule of Three"
The Pain
Identify the one specific nightmare they are living in right now.
The Bridge
Show exactly how your tool moves them from that nightmare to a "meh" state (don't overpromise heaven yet).
The Win
The specific, measurable outcome the CFO will actually care about.
Everything else?
Kill it.
If it doesn't help the buyer get internal approval, it doesn't belong on the page.
Easy to explain = easy to approve.
PS: I’m breaking down the "Rule of Three" in a new video with the team at Unbounce next week.
Link to the series is in the comments.
<end of post>
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