This week, I delivered our fourth five-year anniversary gift. When someone has devoted 1/8th of their career to your team or company, I think it’s worth celebrating and with a momento worthy of the oc…


LinkedIn Content Strategy & Writing Style
Founder @ #samsales l Sales + Cadences + Executive Branding on LinkedIn l Ex-LinkedIn l Keynote Speaker l 13 Sales Records l Early Stage Investor l Overly Enthusiastic l Swiss Dual Citizen l Creator, Show Me You Know Me®
1 person tracking this creator on Viral Brain
Samantha McKenna positions herself as the tactical architect of modern sales, leveraging her "Ex-LinkedIn" pedigree to bridge the gap between legacy sales foundations and high-performance digital prospecting. Her content strategy centers on the "Show Me You Know Me" philosophy, a value proposition that prioritizes hyper-personalization and human intelligence over the "spam-cannon" approach of modern AI tools. She is notable for her radical transparency regarding the friction of female leadership, openly discussing the "fraud" of early motherhood, the sting of industry misogyny, and the gritty realities of scaling a seven-figure bootstrapped business. This intersection of high-stakes sales mastery and vulnerable personal narrative creates a brand that is both authoritative and deeply relatable, transforming technical sales advice into a broader masterclass on professional integrity and relationship building.
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This week, I delivered our fourth five-year anniversary gift. When someone has devoted 1/8th of their career to your team or company, I think it’s worth celebrating and with a momento worthy of the oc…

That's a wrap on Q1, which closed out at our highest seven-figure quarter ever!! No matter how far we keep going, the joy of what this team achieves will never dull, but it's also surreal to think t…

Coming into this Monday feeling refreshed after a long weekend in NYC. Highs include the Comedy Cellar and seeing Neal Brennan (co-creator of the Chappelle Show) perform unexpectedly, seeing a 1030pm…

At the doctor's office, someone calls out, "And who is Alex's mom?" and I sit there for a few seconds before I snap to and say, "Oh crap, that's me." Two years in and it still hasn't quite hit me that…

Tomorrow I'm going to share some news about our Q1, but before we get to the good, I thought I'd share some of the realities of running #samsales and the bumpy stories from the last six years. - We'r…
Which email are you opening? If my inbox looks like this, imagine what your buyer's looks like. In the age of scaled-and-veiled outbound, be the Hermes + Occidental. Show Me You Know Me stands out mor…

8.9 posts/week
Posts / Week
0.9 days
Days Between Posts
1
Total Posts Analyzed
HIGH
Posting Frequency
303.1%
Avg Engagement Rate
STABLE
Performance Trend
230
Avg Length (Words)
HIGH
Depth Level
ADVANCED
Expertise Level
0.82/10
Uniqueness Score
YES
Question Usage
0.25%
Response Rate
Writing style breakdown
<start of post>
If you’re staring at a blank screen trying to write a "perfect" cold email, I have some news that might hurt your feelings (just a little bit).
Your "perfect" email is probably boring.
It’s polished, it’s professional, and it looks exactly like the 400 other emails your buyer deleted this morning before they even finished their first espresso.
And here’s why: you’re writing for an algorithm, not a human.
We see it every day at #samsales—teams using AI to "personalize" at scale, which really just means they’re sending the same lukewarm observations to 5,000 people at once.
I saw you went to [University]! Go [Mascot]!
Oooof. Please stop.
If you want to actually get a reply, you have to do the work. You have to Show Me You Know Me.
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