Samantha McKenna's LinkedIn Strategy…

This week, I delivered our fourth five-year anniversary gift. When someone has devoted 1/8th of their career to your team or company, I think it’s worth celebrating and with a momento worthy of the oc…

LinkedIn post image: This week, I delivered our fourth five-year anniversary gift. When someone has devoted 1/8th of their career to your tea

6247807 viral

Employee Recognition5 months ago

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That's a wrap on Q1, which closed out at our highest seven-figure quarter ever!! No matter how far we keep going, the joy of what this team achieves will never dull, but it's also surreal to think t…

LinkedIn post image: That's a wrap on Q1, which closed out at our highest seven-figure quarter ever!!

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Business Growth4 months ago

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Coming into this Monday feeling refreshed after a long weekend in NYC. Highs include the Comedy Cellar and seeing Neal Brennan (co-creator of the Chappelle Show) perform unexpectedly, seeing a 1030pm…

LinkedIn post image: Coming into this Monday feeling refreshed after a long weekend in NYC. Highs include the Comedy Cellar and seeing Neal B

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Travel & Lifestyle4 months ago

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The last time I spoke to Kevin Mahoney was 2012. But on a whim, I called his front desk a few weeks ago. "Hi Kevin, this is Sam McKenna, you probably don't remember me-" He replied, "Sure I do. 2012.…

LinkedIn post image: The last time I spoke to Kevin Mahoney was 2012. But on a whim, I called his front desk a few weeks ago. "Hi Kevin, this

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Sales Training4 months ago

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At the doctor's office, someone calls out, "And who is Alex's mom?" and I sit there for a few seconds before I snap to and say, "Oh crap, that's me." Two years in and it still hasn't quite hit me that…

LinkedIn post image: At the doctor's office, someone calls out, "And who is Alex's mom?" and I sit there for a few seconds before I snap to a

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Work-Life Balance4 months ago

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Tomorrow I'm going to share some news about our Q1, but before we get to the good, I thought I'd share some of the realities of running #samsales and the bumpy stories from the last six years. - We'r…

2477004 viral

Women Entrepreneurship4 months ago

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Topics & Content Focus

Primary Topics

Buyer-centric enterprise selling ("Show Me You Know Me") and personalization as a revenue leverLinkedIn-native prospecting systems (Sales Nav, DM timing, micro-tactics) for senior-exec outreachFounder-led growth narratives: bootstrapped scaling, credibility via lived metrics, and "surreal" milestonesHuman-first leadership operations: trust-based policies, flexibility, and building loyalty through proactive management

Secondary Themes

Executive communication mechanics (EA gatekeeping, subject-line framing, meeting preservation)Coaching and enablement through field-tested plays vs generic sales doctrineCulture design via small managerial behaviors (active listening, follow-up questions)Webinar-led demand capture and audience-to-pipeline conversion

Industry Focus

B2B SaaS / services selling to enterprise buyersSales enablement and outbound prospecting on LinkedInFounder-led bootstrapped business building (sales-driven growth)

Content Categories

Tactical playbooks (step-by-step micro-plays)Narrative credibility (personal milestones + numbers)Leadership/culture operating principlesBehind-the-scenes sales stories (wins/losses/lessons)Event/webinar promotion with value framing

Performance Insights

136.9%

Avg Engagement Rate

STABLE

Performance Trend

Best Performing Topics

Human-first leadership policies that reduce anxiety and increase loyalty (expense trust, flexible hours, family realities)LinkedIn prospecting micro-tactics tied to a concrete revenue outcome (DM timing, keyword tagging/searching)Specific sales nuance about executive access mechanics (EA/email framing) and avoiding preventable loss

Virality Signals

Comments outperform shares: audience treats posts as discussion prompts and peer learning, not shareable infographicsHighest response comes when the post offers immediately implementable workplace or outreach scriptsConcrete outcomes (deal size, registrants/show rate) increase credibility but need a tactical "how" to spark discussion

Structure & Quality

230

Avg Length (Words)

HIGH

Depth Level

ADVANCED

Expertise Level

0.82/10

Uniqueness Score

Common Hooks

Vulnerable founder/leader admission that sets stakes (fear, mistakes, "surreal" moments)Relatable workplace friction framed as a universal question set (the "cheeky questions" pattern)Specific moment-in-time story that immediately signals context ("a few years back…", "one weekend…")Contrarian reframing: "it’s not the generic boulders… it’s the nitty gritty"

Common Endings

Principle takeaway framed as a repeatable habit (what to do differently next time)Soft encouragement/mentor close ("if you're thinking about taking the leap…")Light CTA to a learning asset (webinar/recording) without hard sellingBrand tag/identity reinforcement (#samsales)

Value Delivery Methods

Operationalizable tactics (exact phrasing, timing cues, search/organization tricks)Principles backed by specific anecdotes (why it worked, what changed, what to avoid)Manager playbooks that translate empathy into policy and measurable productivityCredibility anchors (numbers, roles, buyer seniority) used to validate advice

Formatting Style

Skimmable paragraphing with frequent line breaksNumbered mini-case studies and examplesAsterisk dividers for emphasis/sectioningOccasional expressive punctuation/characters for rhythm and emphasis

Audience & Tone

YES

Question Usage

0.4%

Response Rate

Detected Tone

Smart-casual operatorEmpathetic founder-coachTactically specific sales practitionerValues-driven people leaderConfident but not performatively polishedsemi-formalfirst-person

Interaction Style

Peer-to-peer practitioner discussion (sales + leadership operators)Lesson-sharing in comments ("here’s what worked for me")Values alignment responses (trust, empathy, flexibility) rather than pure tool talk

Community Building Signals

Consistent identity tag (#samsales) to consolidate follower memoryTeaching language repeated across posts ("Show Me You Know Me") to create a shared frameworkWebinars as recurring community touchpoints and Q&A aggregation

Writing Style Patterns

Content Strategy

Hook: Vulnerable founder/leader admission that sets stakes (fear, Tone: semi-formalCTA: Invitation CTA ("come hang out", "get the recordin

Writing style breakdown

I once spent three weeks chasing a CMO at a Fortune 500 company. I did everything "right." I researched their 10-K, I referenced their recent podcast appearance, and I sent a perfectly timed calendar invite.

The response? Total silence. 😑😑😑

Then I realized my mistake. I was selling to a title, not a person.

I went back to the drawing board and noticed they had posted a photo of their new puppy on LinkedIn. I didn't lead with the puppy (that's creepy), but I changed my subject line to "Puppy-proofing the Q4 strategy."

Inside, I wrote: "I saw the new addition to the family—congrats! If puppy-proofing your home is half as hard as puppy-proofing a global marketing budget, you've got your hands full. When things settle, I'd love to share how we helped X company do the latter."

They replied in 10 minutes: "He's currently eating my shoes. Let's talk Tuesday."

What I love about this is that it's not a "hack." It's just being human.

Samantha McKenna

Warm Analysis

Performance Overview

Top Posts by Engagement

Posting Patterns & Frequency

Best Performing Days

Best Performing Times To Post